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Womenswear in Chile

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    Report

  • 24 Pages
  • February 2026
  • Region: Chile
  • Euromonitor International
  • ID: 2878326
Womenswear in Chile experienced significant growth in 2025, driven by inbound tourism, particularly from Argentina, and increasing consumer expenditure on clothing. Retail volume sales of womenswear reached 217 million units in 2025, representing growth of 11% compared to the previous year. Women's outerwear dominated sales, with a retail volume of 181 million units. Growth was supported by increasing disposable income among Chilean consumers and a rebound in consumer confidence.

This Womenswear in Chile report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Women's Nightwear, Women's Outerwear, Women's Swimwear, Women's Underwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Womenswear market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • A good year for womenswear with sales boosted by tourism and e-commerce
  • CHART 1 Key Trends 2025
  • CHART 2 Analyst Insight
INDUSTRY PERFORMANCE
  • Argentinians driving demand for higher-quality womenswear
  • CHART 3 Cross-Border Shopping Reinforces Womenswear Momentum in Chile
  • Women's outerwear dominates sales
  • Interest in outdoor activities influencing purchasing decisions
  • CHART 4 Under Armour Expands its Reach Amid Chile’s Outdoor Lifestyle Shift
WHAT’S NEXT?
  • Growth set to be fuelled by seasonal sales and e-commerce
  • Women's outerwear to maintain its dominance with functional and stylish apparel
  • E-commerce and sustainability set to shape the future of womenswear
COMPETITIVE LANDSCAPE
  • Shein leads womenswear thanks to highly competitive pricing
  • Tariff changes pose challenges to fast-fashion leaders
CHANNELS
  • Department stores lead womenswear sales thanks to a strong brand presence
  • E-commerce driving growth in womenswear through competitive pricing
  • VisteLaCalle shines the spotlight on emerging brands
  • CHART 5 From Street Style to Catwalk: VisteLaCalle Promotes Next-Gen Talent
PRODUCTS
  • Shein and Under Armour find success with competitive strategies
COUNTRY REPORTS
  • CHART 6 Key Trends 2025
  • CHART 7 Analyst Insight
  • CHART 8 Premium Sportswear Growth Driven by Outdoor and Performance Trends
  • CHART 9 Apparel and Footwear See Strong Demand from Argentine Consumers
  • CHART 10 Circular Fashion Gains Momentum Through Falabella’s Trueque Initiative
  • CHART 11 Real GDP Growth and Inflation 2020-2030
  • CHART 12 PEST Analysis in Chile 2025
  • CHART 13 Key Insights on Consumers in Chile 2025
  • CHART 14 Consumer Landscape in Chile 2025
APPAREL AND FOOTWEAR IN CHILE
EXECUTIVE SUMMARY
  • Improving economy and cross-border sales support growth in apparel and footwear
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Premium sportswear drives growth through outdoor trends
  • Argentine consumers boost sales through cross-border shopping
  • Sportswear the focus of consumer demand
WHAT’S NEXT?
  • Consumers turning to e-commerce as they demand convenience
  • Sustainability and premium sportswear set to drive demand for apparel
  • Premium sportswear set to lead growth with the focus on tech innovation and durability
COMPETITIVE LANDSCAPE
  • Falabella and adidas lead the competitive landscape
  • Players look for new opportunities in e-commerce and sustainable product lines
CHANNELS
  • Falabella and Ripley lead offline retail with strong brand trust
  • E-commerce gains traction with competitive pricing and variety
  • Sustainability and affordability drive resale and rental trends
ECONOMIC CONTEXTCONSUMER CONTEXTCOUNTRY REPORTS
SOURCES
  • Summary 1 Research Sources