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Menswear in Chile

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    Report

  • 24 Pages
  • February 2026
  • Region: Chile
  • Euromonitor International
  • ID: 2878345
Menswear sales in Chile experienced growth in 2025, driven by competitive pricing strategies and a significant influx of Argentine shoppers. The retail value of menswear reached CLP1,563.6 billion, representing 5% growth. Men's outerwear was the largest category, with a 12% increase in retail volume sales. The shift towards casual wear continued, driven by the adoption of remote and hybrid working models.

This Menswear in Chile report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Men's Nightwear, Men's Outerwear, Men's Swimwear, Men's Underwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Menswear market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Demand continues to shift toward casual wear
  • CHART 1 Key Trends 2025
  • CHART 2 Analyst Insight
INDUSTRY PERFORMANCE
  • Cross-border shopping drives sales growth
  • CHART 3 Cross-Border Shopping Boosts Chilean Menswear Sales
  • Shift to casual wear continues to shape menswear
  • CHART 4 Dockers Showcases Golf-Inspired Menswear at Santiago Event
  • Volume growth outpaces value growth as Chilean men look for better value
WHAT’S NEXT?
  • Improving economy set to boost sales of menswear with a focus on comfort and sustainability
  • Men's outerwear set to remain the largest category
  • Sustainable consumption behaviour set to inform market demand
COMPETITIVE LANDSCAPE
  • Leading brands maintain their lead through diversified offerings
  • H&M repositions itself with a premium menswear line
  • CHART 5 Repositioning Strategy Drives H&M into High-End Menswear
CHANNELS
  • Department stores lead menswear sales through diversified offerings
  • E-commerce gains traction with competitive prices and promotions
  • No emerging retail brands or concepts reported for 2026
PRODUCTS
  • Dockers go collection boosts casual menswear sales
  • H&M Atelier drives premiumisation in menswear
COUNTRY REPORTS
  • CHART 6 Key Trends 2025
  • CHART 7 Analyst Insight
  • CHART 8 Premium Sportswear Growth Driven by Outdoor and Performance Trends
  • CHART 9 Apparel and Footwear See Strong Demand from Argentine Consumers
  • CHART 10 Circular Fashion Gains Momentum Through Falabella’s Trueque Initiative
  • CHART 11 Real GDP Growth and Inflation 2020-2030
  • CHART 12 PEST Analysis in Chile 2025
  • CHART 13 Key Insights on Consumers in Chile 2025
  • CHART 14 Consumer Landscape in Chile 2025
APPAREL AND FOOTWEAR IN CHILE
EXECUTIVE SUMMARY
  • Improving economy and cross-border sales support growth in apparel and footwear
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Premium sportswear drives growth through outdoor trends
  • Argentine consumers boost sales through cross-border shopping
  • Sportswear the focus of consumer demand
WHAT’S NEXT?
  • Consumers turning to e-commerce as they demand convenience
  • Sustainability and premium sportswear set to drive demand for apparel
  • Premium sportswear set to lead growth with the focus on tech innovation and durability
COMPETITIVE LANDSCAPE
  • Falabella and adidas lead the competitive landscape
  • Players look for new opportunities in e-commerce and sustainable product lines
CHANNELS
  • Falabella and Ripley lead offline retail with strong brand trust
  • E-commerce gains traction with competitive pricing and variety
  • Sustainability and affordability drive resale and rental trends
ECONOMIC CONTEXTCONSUMER CONTEXTCOUNTRY REPORTS
SOURCES
  • Summary 1 Research Sources