+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)
New

Apparel and Footwear in Chile

  • PDF Icon

    Report

  • 86 Pages
  • February 2026
  • Region: Chile
  • Euromonitor International
  • ID: 2878418
The apparel and footwear market in Chile demonstrated robust growth in 2025, with a 9% increase in retail volume and 5% in value. This was driven in part by the rising demand for premium sportswear and cross-border shopping. Rising disposable income and improving consumer confidence also supported the continued expansion of this market.

This Apparel and Footwear in Chile report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Apparel, Footwear, Sportswear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Apparel and Footwear market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Improving economy and cross-border sales support growth in apparel and footwear
KEY DATA FINDINGS
  • CHART 1 Key Trends 2025
  • CHART 2 Analyst Insight
INDUSTRY PERFORMANCE
  • Premium sportswear drives growth through outdoor trends
  • CHART 3 Premium Sportswear Growth Driven by Outdoor and Performance Trends
  • Argentine consumers boost sales through cross-border shopping
  • CHART 4 Apparel and Footwear See Strong Demand from Argentine Consumers
  • Sportswear the focus of consumer demand
WHAT’S NEXT?
  • Consumers turning to e-commerce as they demand convenience
  • Sustainability and premium sportswear set to drive demand for apparel
  • Premium sportswear set to lead growth with the focus on tech innovation and durability
COMPETITIVE LANDSCAPE
  • Falabella and adidas lead the competitive landscape
  • Players look for new opportunities in e-commerce and sustainable product lines
CHANNELS
  • Falabella and Ripley lead offline retail with strong brand trust
  • E-commerce gains traction with competitive pricing and variety
  • Sustainability and affordability drive resale and rental trends
  • CHART 5 Circular Fashion Gains Momentum Through Falabella’s Trueque Initiative
ECONOMIC CONTEXT
  • CHART 6 Real GDP Growth and Inflation 2020-2030
  • CHART 7 PEST Analysis in Chile 2025
CONSUMER CONTEXT
  • CHART 8 Key Insights on Consumers in Chile 2025
  • CHART 9 Consumer Landscape in Chile 2025
COUNTRY REPORTS
SOURCES
  • Summary 1 Research Sources
WOMENSWEAR IN CHILEKEY DATA FINDINGS
2025 DEVELOPMENTS
  • A good year for womenswear with sales boosted by tourism and e-commerce
  • CHART 10 Key Trends 2025
  • CHART 11 Analyst Insight
INDUSTRY PERFORMANCE
  • Argentinians driving demand for higher-quality womenswear
  • CHART 12 Cross-Border Shopping Reinforces Womenswear Momentum in Chile
  • Women's outerwear dominates sales
  • Interest in outdoor activities influencing purchasing decisions
  • CHART 13 Under Armour Expands its Reach Amid Chile’s Outdoor Lifestyle Shift
WHAT’S NEXT?
  • Growth set to be fuelled by seasonal sales and e-commerce
  • Women's outerwear to maintain its dominance with functional and stylish apparel
  • E-commerce and sustainability set to shape the future of womenswear
COMPETITIVE LANDSCAPE
  • Shein leads womenswear thanks to highly competitive pricing
  • Tariff changes pose challenges to fast-fashion leaders
CHANNELS
  • Department stores lead womenswear sales thanks to a strong brand presence
  • E-commerce driving growth in womenswear through competitive pricing
  • VisteLaCalle shines the spotlight on emerging brands
  • CHART 14 From Street Style to Catwalk: VisteLaCalle Promotes Next-Gen Talent
PRODUCTS
  • Shein and Under Armour find success with competitive strategies
COUNTRY REPORTSMENSWEAR IN CHILEKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Demand continues to shift toward casual wear
  • CHART 15 Key Trends 2025
  • CHART 16 Analyst Insight
INDUSTRY PERFORMANCE
  • Cross-border shopping drives sales growth
  • CHART 17 Cross-Border Shopping Boosts Chilean Menswear Sales
  • Shift to casual wear continues to shape menswear
  • CHART 18 Dockers Showcases Golf-Inspired Menswear at Santiago Event
  • Volume growth outpaces value growth as Chilean men look for better value
WHAT’S NEXT?
  • Improving economy set to boost sales of menswear with a focus on comfort and sustainability
  • Men's outerwear set to remain the largest category
  • Sustainable consumption behaviour set to inform market demand
COMPETITIVE LANDSCAPE
  • Leading brands maintain their lead through diversified offerings
  • H&M repositions itself with a premium menswear line
  • CHART 19 Repositioning Strategy Drives H&M into High-End Menswear
CHANNELS
  • Department stores lead menswear sales through diversified offerings
  • E-commerce gains traction with competitive prices and promotions
  • No emerging retail brands or concepts reported for 2026
PRODUCTS
  • Dockers go collection boosts casual menswear sales
  • H&M Atelier drives premiumisation in menswear
COUNTRY REPORTSCHILDRENSWEAR IN CHILEKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Childrenswear benefits from improving economy
  • CHART 20 Key Trends 2025
  • CHART 21 Analyst Insight
INDUSTRY PERFORMANCE
  • Mass-market brands capitalise on price sensitivity and fast fashion
  • CHART 22 Shein Strengthens its Position with Promotions and Social Media Influence
  • Disposable income growth supports consumer expenditure
  • Market polarisation drives value sales growth
  • CHART 23 Adidas Finds Success with Aggressive Discounting
WHAT’S NEXT?
  • Mass-market brands and sustainability drive growth
  • Unisex clothing gains popularity among Chilean parents
  • Fashion collaborations set to drive demand among affluent parents
COMPETITIVE LANDSCAPE
  • Falabella strengthens its lead in childrenswear
  • No significant mergers or new entrants to disrupt childrenswear
CHANNELS
  • Department stores lead childrenswear sales
  • Retail e-commerce gains traction with competitive pricing and promotions
  • CHART 24 Circular Economy Meets Childrenswear Through Renueva tu Clóset
  • No new retail brands or concepts emerge in 2025
PRODUCTS
  • Mass-market brands drive innovation with competitive pricing
COUNTRY REPORTSSPORTSWEAR IN CHILEKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Sportswear becoming a go to option for everyday wear
  • CHART 25 Key Trends 2025
  • CHART 26 Analyst Insight
INDUSTRY PERFORMANCE
  • Global brands driving the growth of sportswear through premiumisation
  • New entrants shake up the Chilean outdoor sportswear market
  • CHART 27 Under Armour Targets Chile’s Growing Running Market with Premium Footwear
  • CHART 28 Reinaldo Lippi Returns with Ofki, Targeting Chile’s Outdoor Market
  • Market polarisation drives growth in sportswear
WHAT’S NEXT?
  • Premium brands and sustainability set to drive future growth
  • Sports apparel will remain key to the growth and development of sportswear
  • Main trends shaping the future of sportswear
COMPETITIVE LANDSCAPE
  • Global players maintain their dominance through premium offerings
  • Stability and innovation characterise the competitive landscape
CHANNELS
  • Department stores dominate sportswear sales with strong brand presence
  • E-commerce grows rapidly as consumers seek convenience and value
  • Emerging trends and retail concepts
PRODUCTS
  • AI-driven design revolutionising sportswear
  • CHART 29 Puma Inverse Arrives in Chile Redefining Sneaker Design with AI
COUNTRY REPORTSJEANS IN CHILEKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Focus on affordability and value drives strong growth in retail volume terms in 2025
  • CHART 30 Key Trends 2025
INDUSTRY PERFORMANCE
  • Jeans impacted by market polarisation
  • Economy jeans dominate sales but second-hand market making inroads
  • Market polarisation drives growth in affordable jeans
  • CHART 31 Levi’s Bets on Store Innovation to Strengthen Its Premium Positioning in Chile
WHAT’S NEXT?
  • Consumers prioritise affordability and sustainability
  • Second-hand market set to play a growing role in jeans
COMPETITIVE LANDSCAPE
  • Levi’s maintains lead through quality and innovation
  • No significant mergers or new launches in 2025
CHANNELS
  • Department stores lead jeans sales through omnichannel presence
  • Retail e-commerce gains momentum with competitive pricing
  • No new retail brands or concepts
  • CHART 32 Falabella Promotes Responsible Consumption Through Clothing Exchange
PRODUCTS
  • Levi’s drives premium sales with innovative retail experience
  • Sustainability and inclusivity reshape retail channel mix
  • CHART 33 Sustainability and Style Define Bazar Vintage’s Success
  • Falabella promotes circular fashion through clothing exchange
COUNTRY REPORTSHOSIERY IN CHILEKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Consumers demand comfortable, functional, and affordable hosiery
  • CHART 34 Key Trends 2025
INDUSTRY PERFORMANCE
  • Shein and Temu could see success curtailed by regulatory changes
  • CHART 35 Shein and Temu Drive Hosiery Sales with Low-Cost Offer
  • Weather conditions boost demand for warm hosiery
  • CHART 36 Monarch Offers Heat Holders to Tackle Chilean Winter Weather
  • Non-sheer hosiery dominates sales
WHAT’S NEXT?
  • Chilean hosiery market to remain steady despite challenges
  • Non-sheer hosiery will remain the largest category
  • Key trends shaping the future of hosiery in Chile
COMPETITIVE LANDSCAPE
  • Monarch maintains lead but faces increasing competition
  • Leading brands adapt to changing consumer preferences and regulatory environment
CHANNELS
  • Department stores lead hosiery sales through strong presence
  • Retail e-commerce drives growth with competitive pricing and promotions
  • Local brands to focus on retail stores and online platforms
PRODUCTS
  • Sustainable practices drive innovation in hosiery products
  • CHART 37 Patagonia Communities Benefit from Ethical Wool Sourcing
COUNTRY REPORTSAPPAREL ACCESSORIES IN CHILEKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Sales of apparel accessories informed by market polarisation
  • CHART 38 Key Trends 2025
INDUSTRY PERFORMANCE
  • Slower recovery seen in Chile's apparel accessories market in 2025
  • Gloves drives growth in Chile's apparel accessories market
  • CHART 39 Lippi Leverages Functionality and Style to Capture Demand for Outdoor Accessories
  • Shein and Temu face challenges under Chile's new VAT policy
  • CHART 40 Shein and Temu Face New Challenges Under Chile’s VAT on Small Imports
WHAT’S NEXT?
  • Improving economy should boost sales while resale market flourishes
  • Other apparel accessories to remain largest subcategory
  • Market polarisation and e-commerce competition to shape the future of the category
COMPETITIVE LANDSCAPE
  • Shein and adidas lead amid market polarisation
  • No significant mergers or new launches seen in the market
CHANNELS
  • Department stores lead sales of apparel accessories
  • E-commerce gains traction with competitive pricing
  • New VAT policy to impact e-commerce players
PRODUCTS
  • Lippi and Nostalgic lead innovation with sustainable offerings
  • CHART 41 Nostalgic Leads the Slow Fashion Movement in Chilean Apparel Accessories
COUNTRY REPORTSFOOTWEAR IN CHILEKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Footwear benefits from strong cross-border sales
  • CHART 42 Key Trends 2025
  • CHART 43 Analyst Insight
INDUSTRY PERFORMANCE
  • Premiumisation and cross-border shopping driving sales growth in footwear
  • CHART 44 Online Shoe Shopping in Chile Becomes Easier for Argentine Visitors
  • Women's footwear dominates sales, driven by premium brands
  • Market polarisation impacts footwear sales
  • CHART 45 Osorio Opazo Shuts Doors Amid Market Shifts and Economic Challenges
WHAT’S NEXT?
  • Generative design and e-commerce drive future sales
  • Women's footwear set to drive sales with a focus on premium brands
  • Brazilian brands set to play a growing role in the market
  • CHART 46 Abicalçados and ApexBrasil Promote Brazilian Footwear in Chile
COMPETITIVE LANDSCAPE
  • Leading brands benefit from diverse offerings
  • Brazilian brands gain share through local retail initiatives
CHANNELS
  • Apparel and footwear specialists dominate offline sales with diverse offerings
  • Retail e-commerce drives sales growth with competitive prices and convenience
  • No new retail brands or concepts
COUNTRY REPORTS