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Womenswear in Australia

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    Report

  • 23 Pages
  • December 2025
  • Region: Australia
  • Euromonitor International
  • ID: 2887362
Womenswear in Australia demonstrated resilience in 2025, with growth in both retail volume and current value terms, driven by a rising employed female population and increasing consumer preference for sustainable and ethically produced fashion. The category is expected to continue growing, driven by sustainability and digitalisation.

This report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2025 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Women's Nightwear, Women's Outerwear, Women's Swimwear, Women's Underwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Womenswear market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Greater female participation in the workplace drives up demand for womenswear
  • CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
  • Easing of economic pressures supports greater spending, but consumers remain cautious
  • Women's outerwear dominates sales, driven by demand for versatility
  • Women's swimwear sees dynamic growth, driven by sustainable trends
WHAT’S NEXT?
  • Positive outlook supported by stable economy and rise in disposable incomes
  • Sustainable fashion and digitalisation to influence future womenswear development
COMPETITIVE LANDSCAPE
  • lululemon athletica continues to make gains with premium athleisure
  • Dynamic brands and circular fashion platforms
  • Mergers, acquisitions, and innovations reshape the competitive landscape
CHANNELS
  • E-commerce continues to drive distribution of womenswear
  • CHART 2 Analyst Insight
  • Omnichannel strategies become crucial for market success
PRODUCTS
  • Sustainability drives innovation through eco-friendly materials
  • CHART 3 ELK and BlockTexx Pioneering Circular Economy Innovation in Australia
  • Rental platforms set new standards with circular models
  • CHART 4 Rntr Setting New Standards in Womenswear Rental Market
  • AI drives personalisation and sustainability in design
  • CHART 5 Shein Tackles Micro Fashion Trends, Enabling Ultra-Fast Production Cycles
COUNTRY REPORTS DISCLAIMER
  • CHART 6 Key Trends 2025
  • CHART 7 Jeanswest Closes All 90 Stores in 2025
  • CHART 8 Analyst Insight
  • CHART 9 THE ICONIC Introduces AI-Powered Virtual Try-On
  • CHART 10 Samsara Partners with lululemon to Launch Enzymatically Recycled Performance Apparel
  • CHART 11 Real GDP Growth and Inflation 2020-2030
  • CHART 12 PEST Analysis in Australia 2025
  • CHART 13 Key Insights on Consumers in Australia 2025
  • CHART 14 Consumer Landscape in Australia 2025
APPAREL AND FOOTWEAR IN AUSTRALIA
EXECUTIVE SUMMARY
  • Modest growth amidst economic pressures and shifting consumer values
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Market polarisation drives value sales growth in Australia
  • Jeanswest closes stores as mid-priced brands struggle
  • Sustainability and technology drive industry forward
WHAT’S NEXT?
  • Consumers to drive polarisation and sustainability in apparel and footwear
  • Sportswear to remain dynamic performer, driven by functionality and sustainability
COMPETITIVE LANDSCAPE
  • Nike and adidas lead through innovation and brand equity
  • Emergence of niche brands adapting to specific consumer segments
  • Australian Fashion Council invests in innovative partnership with Epson
CHANNELS
  • Retail e-commerce leads distribution as consumers seek convenience
  • AI-driven innovations elevate online shopping experience
PRODUCTS
  • Sustainability and inclusivity drive product innovation
ECONOMIC CONTEXTCONSUMER CONTEXTCOUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources