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Womenswear in Vietnam

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    Report

  • 21 Pages
  • February 2026
  • Region: Vietnam
  • Euromonitor International
  • ID: 2903503
Womenswear in Vietnam experienced a slower growth pace in 2025 due to economic uncertainty, with value growth sustained despite marginal volume decline. Mega sales and smart apparel products with new functional benefits helped maintain category resilience despite consumer caution. Over the forecast period, the category is expected to see healthy growth, driven by younger generations who increasingly value sustainable materials, ethical manufacturing, and inclusivity.

This Womenswear in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Women's Nightwear, Women's Outerwear, Women's Swimwear, Women's Underwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Womenswear market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Adapting to digital commerce and sustainability demands
  • CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
  • Economic uncertainty tempers growth momentum across womenswear
  • Promotional intensity and functional innovation support category resilience
  • Resale and rental platforms erode primary market sales
  • CHART 2 Gen Z Saving Style: Limiting Purchases, Increasing Used Clothing Rentals
WHAT’S NEXT?
  • Evolving consumer priorities set to drive steady category expansion
  • The future of interactive and AI-driven shopping
  • CHART 3 Analyst Insight
  • Sustainability and inclusivity expected to define competitive positioning
  • CHART 4 Vietnam’s Youth: Global Student Fashion Week 2025
COMPETITIVE LANDSCAPE
  • Market fragmentation maintained amid international brand dominance
CHANNELS
  • Digital channels gain ground through livestream and social commerce integration
COUNTRY REPORTS
  • CHART 5 Key Trends 2025
  • CHART 6 ACFC Private Sale Returns to Hanoi in Summer 2025
  • CHART 7 Owen Introduces Ultra Modal High-Tech Following Tech-Infused Sustainability Trend
  • CHART 8 Analyst Insight
  • CHART 9 The Journey of Many Used Clothes in Vietnam
  • CHART 10 Real GDP Growth and Inflation 2020-2030
  • CHART 11 PEST Analysis in Vietnam 2025
  • CHART 12 Key Insights on Consumers in Vietnam 2025
  • CHART 13 Consumer Landscape in Vietnam 2025
APPAREL AND FOOTWEAR IN VIETNAM
EXECUTIVE SUMMARY
  • Economic pressures drive promotional intensity and digital acceleration
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Price sensitivity and promotional intensity shape modest growth
  • Sustainability and innovation in materials reshape consumer appeal
WHAT’S NEXT?
  • AI and innovation expected to drive premiumisation
  • Online shopping and functional design to reshape retail landscape
  • Circular fashion and ethical production to gain momentum
COMPETITIVE LANDSCAPE
  • International brands leverage digital agility to maintain leadership
  • Local brands compete on pricing and innovation amid economic pressure
CHANNELS
  • Offline retains dominance whilst e-commerce accelerates share gain
ECONOMIC CONTEXTCONSUMER CONTEXTCOUNTRY REPORTS
SOURCES
  • Summary 1 Research Sources