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Juice in South Africa

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    Report

  • 32 Pages
  • November 2025
  • Region: South Africa
  • Euromonitor International
  • ID: 2888768
Juice in South Africa is posting rising retail volume sales in 2025 as prices stabilise following the sharp cost increases of 2024, when global supply shortages - particularly from Brazil - drove up local production costs. With supply normalising, demand is rebounding, especially for affordable formats and private label. The strongest performer is 100% juice, supported by stable pricing, broad flavour variety and improved raw material costs.

This report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2025), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: 100% Juice, Coconut and Other Plant Waters, Juice Drinks (up to 24% Juice), Nectars.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Juice market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Juice sees volume recovery as prices stabilise and 100% juice leads growth
  • Prices stabilise, supporting volume growth for juice in 2025
  • 100% juice drives overall growth
WHAT’S NEXT?
  • Natural trend will continue to benefit juice
  • Digital development and functional positioning inform innovation
  • Sustainability set to accelerate
COMPETITIVE LANDSCAPE
  • Clover continues to lead through Clover Krush brand
  • Private label sees further expansion
CHANNELS
  • Supermarkets leads distribution thanks to broad and convenient offer
  • E-commerce benefits from wide selection and frequent promotions
CATEGORY DATA
  • Table 1 Off-trade Sales of Juice by Category: Volume 2020-2025
  • Table 2 Off-trade Sales of Juice by Category: Value 2020-2025
  • Table 3 Off-trade Sales of Juice by Category: % Volume Growth 2020-2025
  • Table 4 Off-trade Sales of Juice by Category: % Value Growth 2020-2025
  • Table 5 NBO Company Shares of Off-trade Juice: % Volume 2021-2025
  • Table 6 LBN Brand Shares of Off-trade Juice: % Volume 2022-2025
  • Table 7 NBO Company Shares of Off-trade Juice: % Value 2021-2025
  • Table 8 LBN Brand Shares of Off-trade Juice: % Value 2022-2025
  • Table 9 Forecast Off-trade Sales of Juice by Category: Volume 2025-2030
  • Table 10 Forecast Off-trade Sales of Juice by Category: Value 2025-2030
  • Table 11 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2025-2030
  • Table 12 Forecast Off-trade Sales of Juice by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERSOFT DRINKS IN SOUTH AFRICA
EXECUTIVE SUMMARY
  • Soft drinks sees moderate volume growth as affordability and investment shape performance
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Advancements in production supports growth, while consumers focus on affordability
  • Premiumisation and sustainability remain key trends in soft drinks
  • E-commerce boosts engagement, and brands respond to anticipated sugar tax
WHAT’S NEXT?
  • Rising sales, sugar tax and new labelling requirements
  • Health and wellness trends will have continued impact on development
  • Distribution to become increasingly digital
COMPETITIVE LANDSCAPE
  • Coca-Cola holds on to number one spot
  • International players dominate while local brands gain ground
CHANNELS
  • Supermarkets leads as e-commerce rises fastest
  • Off-trade accounts for highest proportion of volume sales
MARKET DATA
  • Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
  • Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
  • Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
  • Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
  • Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2025
  • Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2025
  • Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2025
  • Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2025
  • Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
  • Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
  • Table 23 Off-trade Sales of Soft Drinks by Category: Value 2020-2025
  • Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
  • Table 25 Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
  • Table 26 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025
  • Table 27 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2021-2025
  • Table 28 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2022-2025
  • Table 29 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2021-2025
  • Table 30 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2022-2025
  • Table 31 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2025
  • Table 32 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2022-2025
  • Table 33 NBO Company Shares of Off-trade Soft Drinks: % Value 2021-2025
  • Table 34 LBN Brand Shares of Off-trade Soft Drinks: % Value 2022-2025
  • Table 35 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2020-2025
  • Table 36 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2020-2025
  • Table 37 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2020-2025
  • Table 38 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2025
  • Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2025-2030
  • Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2025-2030
  • Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2025-2030
  • Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2025-2030
  • Table 43 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2025-2030
  • Table 44 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2025-2030
  • Table 45 Forecast Off-trade Sales of Soft Drinks by Category: Value 2025-2030
  • Table 46 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2025-2030
  • Table 47 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2025-2030
  • Table 48 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2025-2030
APPENDIX
  • Fountain sales in South Africa
COUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources