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Womenswear in Indonesia

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    Report

  • 22 Pages
  • February 2026
  • Region: Indonesia
  • Euromonitor International
  • ID: 2888801
Womenswear in Indonesia recorded retail value sales of IDR72.9 trillion in 2025, representing 6% growth. Market polarisation influenced this performance, with affluent urban consumers opting for premium and sustainable fashion, while price-sensitive shoppers turned to affordable options. The category is expected to continue growing, driven by the increasing adoption of smart clothing and digital shopping experiences, with retail sales forecast to reach IDR98.7 trillion.

This Womenswear in Indonesia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Women's Nightwear, Women's Outerwear, Women's Swimwear, Women's Underwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Womenswear market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Market polarisation reshapes womenswear in Indonesia
  • CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
  • Market polarisation drives brands to either scale affordability or deepen premium appeal
  • Mainstream adoption of sustainable materials drives product innovation
  • CHART 2 Jakarta Fashion Week 2025 Showcased Eco-Conscious Principles and Inclusivity
  • Tariffs and local sourcing reshape industry dynamics
  • CHART 3 Due to Rising Import Costs, H&M Expands Production in Indonesia
WHAT’S NEXT?
  • Smart clothing and digital shopping expected to boost future sales
  • Bold shapes and expressive colours to define future womenswear designs
  • Local brands expected to continue leading sustainability and vintage trends
  • CHART 4 Analyst Insight
COMPETITIVE LANDSCAPE
  • Global players maintain lead through local relevance and sustainability
  • Emerging brand, Erigo, gains traction in Indonesian womenswear
CHANNELS
  • E-commerce platforms gain share from apparel and footwear specialists
PRODUCTS
  • Uniqlo’s new collection highlights premiumisation trend
  • CHART 5 Uniqlo Indonesia Introduces Fall/Winter “Revisiting Classic” Collection
COUNTRY REPORTS
  • CHART 6 Key Trends 2025
  • CHART 7 Puma on Shopee Live
  • CHART 8 Erspo - From Local Sportswear to National Phenomenon
  • CHART 9 Increasing Sustainability Focus by Global Brands
  • CHART 10 Analyst Insight
  • CHART 11 Real GDP Growth and Inflation 2020-2030
  • CHART 12 PEST Analysis in Indonesia 2025
  • CHART 13 Key Insights on Consumers in Indonesia 2025
  • CHART 14 Consumer Landscape in Indonesia 2025
APPAREL AND FOOTWEAR IN INDONESIA
EXECUTIVE SUMMARY
  • Consumer demand for affordability and functionality drives innovation
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Shifting consumer preferences and the rise of e-commerce drive apparel and footwear sales
  • Market polarisation shapes value sales growth
  • How digital-native challengers are reshaping the Indonesian landscape
WHAT’S NEXT?
  • Consumers set to remain price sensitive, driving brands to adopt budget-friendly strategies
  • Global brands cater to growing consumer preference for sustainability
  • Omnichannel strategies are expected to become crucial
COMPETITIVE LANDSCAPE
  • Indonesian brands pose competition for global incumbents
  • Emerging local brands capitalise on national pride and digital channels
CHANNELS
  • Offline retail remains dominant, while social commerce drives online sales
ECONOMIC CONTEXTCONSUMER CONTEXTCOUNTRY REPORTS
SOURCES
  • Summary 1 Research Sources