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Womenswear in Thailand

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    Report

  • 20 Pages
  • February 2026
  • Region: Thailand
  • Euromonitor International
  • ID: 3044800
Thailand's womenswear experienced growth, stronger than the regional average, in 2025 driven by consumers prioritising value for money and durability, as well as a shift towards versatile and inclusive clothing. The market is expected to continue growing, driven by a government strategy’s support for local fashion and the increasing influence of social media on consumer behaviour.

This Womenswear in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Women's Nightwear, Women's Outerwear, Women's Swimwear, Women's Underwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Womenswear market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Womenswear growth attributed to brands adapting to inclusive and flexible clothing
  • CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
  • Consumers prioritise value for money in womenswear with durability and representation being dominant
  • Sustainability and inclusivity drive product innovation in womenswear
  • CHART 2 Womenswear Has Seen an Evolution of the Sustainability and Inclusivity Concept
  • Dynamic shifts in consumer preferences leads to growing local brand presence in niche markets
  • Tourism is an important factor in the womenswear market
  • CHART 3 Tourism Supports Demand for Versatile, Climate-Appropriate and Comfortable design
WHAT’S NEXT?
  • Government initiatives and social media to drive future local and international growth
COMPETITIVE LANDSCAPE
  • Uniqlo and Shein lead with functional and digital strategies
CHANNELS
  • Physical stores lead with enhanced in-store experiential shopping
  • Retail e-commerce continuing to gain traction as brands invest in online innovation
COUNTRY REPORTS
  • CHART 4 Key Trends 2025
  • CHART 5 High End Brands take Advantage of Limited-Edition Collaboration as Polarisation Drives Growth
  • CHART 6 Hoka Community Running Featuring Thai Trail Runners Competing at UTMB Mont-Blanc 2025
  • CHART 7 Ragtag Thailand Capitalises on Pre-Owned Designer Fashion
  • CHART 8 Analyst Insight
  • CHART 9 Real GDP Growth and Inflation 2020-2030
  • CHART 10 PEST Analysis in Thailand 2025
  • CHART 11 Key Insights on Consumers in Thailand 2025
  • CHART 12 Consumer Landscape in Thailand 2025
APPAREL AND FOOTWEAR IN THAILAND
EXECUTIVE SUMMARY
  • Polarisation, sustainability and growing e-commerce define Thailand's evolving apparel landscape
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Market polarisation and competition amongst brands fuel market growth
  • Diversifing consumer preferences polarises segmented premium, mass market and sustainability markets
  • Challenger brands emphasise niche positioning, incumbents rely on grand collaborations
WHAT’S NEXT?
  • Consumers to drive demand for functional and sustainable apparel and footwear
  • Market polarisation expected to continue as innovation and sustainable grows in importance
COMPETITIVE LANDSCAPE
  • Uniqlo and Roadget lead apparel and footwear market through innovation and marketing
  • Emerging resale market poses risk to traditional retail as consumer behaviour shifts
CHANNELS
  • Social commerce and experiential retail drives sales through live streaming and influencers
ECONOMIC CONTEXTCONSUMER CONTEXTCOUNTRY REPORTS
SOURCES
  • Summary 1 Research Sources