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Home and Garden in Argentina

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    Report

  • 44 Pages
  • June 2025
  • Region: Argentina
  • Euromonitor International
  • ID: 2903376
In 2024, home and garden in Argentina experienced strong growth, primarily fuelled by the rise of urban gardening and a broader shift toward sustainability. Urban consumers, particularly in cities such as Buenos Aires and Rosario, embraced compact and eco-friendly solutions including vertical gardens, hydroponic systems, and smart planters. This trend was driven by a desire to reconnect with nature, enhance wellbeing, and make better use of limited space.

The Home and Garden in Argentina report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2029 illustrate how market demand is expected to evolve in the medium-term

Product coverage: Home Improvement and Gardening, Homewares and Home Furnishings.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home and Garden market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Home and garden in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retail developments
  • What next for home and garden?
MARKET DATA
  • Table 1 Sales of Home and Garden by Category: Value 2019-2024
  • Table 2 Sales of Home and Garden by Category: % Value Growth 2019-2024
  • Table 3 NBO Company Shares of Home and Garden: % Value 2020-2024
  • Table 4 LBN Brand Shares of Home and Garden: % Value 2021-2024
  • Table 5 Penetration of Private Label in Home and Garden by Category: % Value 2019-2024
  • Table 6 Distribution of Home and Garden by Format: % Value 2019-2024
  • Table 7 Distribution of Home and Garden by Format and Category: % Value 2024
  • Table 8 Forecast Sales of Home and Garden by Category: Value 2024-2029
  • Table 9 Forecast Sales of Home and Garden by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
GARDENING IN ARGENTINAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Urban gardening and sustainability drive growth in Argentina's gardening sector in 2024
  • Battery-powered innovation and sustainability drive growth for Stihl and Honda in Argentina’s gardening equipment market
  • Retailers in Argentina adapt to inflation and shifting consumer habits through omnichannel strategies and expanded home and garden offerings
PROSPECTS AND OPPORTUNITIES
  • Slowed growth expected in Argentina’s gardening category amid economic challenges
  • Climate change drives innovation in gardening in Argentina with focus on resilience and sustainability
  • Technology and sustainability drive innovation in gardenining in Argentina
CATEGORY DATA
  • Table 10 Sales of Gardening by Category: Value 2019-2024
  • Table 11 Sales of Gardening by Category: % Value Growth 2019-2024
  • Table 12 NBO Company Shares of Gardening: % Value 2020-2024
  • Table 13 LBN Brand Shares of Gardening: % Value 2021-2024
  • Table 14 Distribution of Gardening by Format: % Value 2019-2024
  • Table 15 Forecast Sales of Gardening by Category: Value 2024-2029
  • Table 16 Forecast Sales of Gardening by Category: % Value Growth 2024-2029
HOME IMPROVEMENT IN ARGENTINAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • DIY culture and digital platforms reshape home improvement in Argentina
  • Leading players invest in operational efficiency and sustainability to drive competitive advantage
  • Non-grocery retailers dominate due to breadth of offering and omnichannel presence
PROSPECTS AND OPPORTUNITIES
  • Economic uncertainty slows growth, but DIY culture sustains market engagement
  • Rental demand, renovations and suburban growth to reshape housing and home improvement needs
  • Emerging technologies expected to elevate customisation, efficiency and smart living
CATEGORY DATA
  • Table 17 Sales of Home Improvement by Category: Value 2019-2024
  • Table 18 Sales of Home Improvement by Category: % Value Growth 2019-2024
  • Table 19 NBO Company Shares of Home Improvement: % Value 2020-2024
  • Table 20 LBN Brand Shares of Home Improvement: % Value 2021-2024
  • Table 21 Distribution of Home Improvement by Format: % Value 2019-2024
  • Table 22 Forecast Sales of Home Improvement by Category: Value 2024-2029
  • Table 23 Forecast Sales of Home Improvement by Category: % Value Growth 2024-2029
HOMEWARES IN ARGENTINAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Dining category fuels growth through design, culture and digital accessibility
  • Rigolleau leads a dynamic competitive landscape by combining tradition with innovation
  • Non-grocery retailers dominate the market through breadth of range and omnichannel strategies
PROSPECTS AND OPPORTUNITIES
  • Economic turbulence expected to dampen growth and shift spending priorities
  • Demographic segmentation to influence product design and retail strategies
  • Innovation to drive premiumisation through functionality, hygiene and smart features
CATEGORY DATA
  • Table 24 Sales of Homewares by Category: Value 2019-2024
  • Table 25 Sales of Homewares by Category: % Value Growth 2019-2024
  • Table 26 Sales of Homewares by Material: % Value 2019-2024
  • Table 27 NBO Company Shares of Homewares: % Value 2020-2024
  • Table 28 LBN Brand Shares of Homewares: % Value 2021-2024
  • Table 29 Distribution of Homewares by Format: % Value 2019-2024
  • Table 30 Forecast Sales of Homewares by Category: Value 2024-2029
  • Table 31 Forecast Sales of Homewares by Category: % Value Growth 2024-2029
HOME FURNISHINGS IN ARGENTINAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Home furnishings in Argentina thrives in 2024 with e-commerce growth and evolving consumer preferences
  • Local brands gain ground through multi-brand strategies and modular innovation
  • Retailers leverage affordability and digital tools to boost home furnishings sales
PROSPECTS AND OPPORTUNITIES
  • Lighting category shines in home furnishings in Argentina with energy efficiency and smart tech
  • Budget-friendly furniture gains traction in Argentina amid economic challenges
  • Innovations reshape Argentina's home furnishings market in 2024, focusing on sustainability and multifunctionality
CATEGORY DATA
  • Table 32 Sales of Home Furnishings by Category: Value 2019-2024
  • Table 33 Sales of Home Furnishings by Category: % Value Growth 2019-2024
  • Table 34 NBO Company Shares of Home Furnishings: % Value 2020-2024
  • Table 35 LBN Brand Shares of Home Furnishings: % Value 2021-2024
  • Table 36 LBN Brand Shares of Light Sources: % Value 2021-2024
  • Table 37 Distribution of Home Furnishings by Format: % Value 2019-2024
  • Table 38 Forecast Sales of Home Furnishings by Category: Value 2024-2029
  • Table 39 Forecast Sales of Home Furnishings by Category: % Value Growth 2024-2029