Baby Food in Germany

Germany’s persistently low birth rate continues to shape baby food in 2025 by reducing the overall size of the target consumer base. With continued low birth rates, baby food faces limited volume growth, prompting companies to shift their focus to premiumisation. As a result, brands are investing in premium, high-margin products such as organic, allergen-free, and scientifically enhanced formulas to maintain profitability.

The Baby Food in Germany report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Dried Baby Food, Milk Formula, Other Baby Food, Prepared Baby Food.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Baby Food market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.