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Baby Food in Germany

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    Report

  • 22 Pages
  • September 2023
  • Region: Germany
  • Euromonitor International
  • ID: 296428
The recovery of baby food’s retail volume sales, evident in 2022, is expected to continue throughout 2023, albeit at slower growth rates. The category’s resilient performance is set to be fuelled by a partial return to pre-pandemic mobility patterns.

The Baby Food in Germany report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2018-2022, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in 2023 directly informs the forecasts to 2027, clearly indicating how the market is expected to change.

Product coverage: Dried Baby Food, Milk Formula, Other Baby Food, Prepared Baby Food.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Baby Food market
  • Pinpoint growth sectors and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop
The analyst has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, The analyst has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of Contents

KEY DATA FINDINGS
2023 DEVELOPMENTS
  • Recovery in demand boosts sales of prepared baby food and other baby food
  • Brands seek to differentiate their offer as private label focuses on organic products
  • Hipp retains solid lead despite challenges from private label and niche organic players
PROSPECTS AND OPPORTUNITIES
  • Unfavourable demographic conditions and prevalence of breastfeeding set to limit growth of milk formula
  • Differentiation strategies place alternatives to cow’s milk formula in the spotlight
  • Sustainability targets set to become increasingly ambitious
CATEGORY DATA
  • Table 1 Sales of Baby Food by Category: Volume 2018-2023
  • Table 2 Sales of Baby Food by Category: Value 2018-2023
  • Table 3 Sales of Baby Food by Category: % Volume Growth 2018-2023
  • Table 4 Sales of Baby Food by Category: % Value Growth 2018-2023
  • Table 5 Sales of Growing-Up Milk Formula by Age: % Value 2018-2023
  • Table 6 NBO Company Shares of Baby Food: % Value 2019-2023
  • Table 7 LBN Brand Shares of Baby Food: % Value 2020-2023
  • Table 8 Distribution of Baby Food by Format: % Value 2018-2023
  • Table 9 Forecast Sales of Baby Food by Category: Volume 2023-2028
  • Table 10 Forecast Sales of Baby Food by Category: Value 2023-2028
  • Table 11 Forecast Sales of Baby Food by Category: % Volume Growth 2023-2028
  • Table 12 Forecast Sales of Baby Food by Category: % Value Growth 2023-2028
DAIRY PRODUCTS AND ALTERNATIVES IN GERMANY
EXECUTIVE SUMMARY
  • Dairy products and alternatives in 2023: The big picture
  • Key trends in 2023
  • Competitive landscape
  • Channel developments
  • What next for dairy products and alternatives?
MARKET DATA
  • Table 13 Sales of Dairy Products and Alternatives by Category: Value 2018-2023
  • Table 14 Sales of Dairy Products and Alternatives by Category: % Value Growth 2018-2023
  • Table 15 NBO Company Shares of Dairy Products and Alternatives: % Value 2019-2023
  • Table 16 LBN Brand Shares of Dairy Products and Alternatives: % Value 2020-2023
  • Table 17 Penetration of Private Label by Category: % Value 2018-2023
  • Table 18 Distribution of Dairy Products and Alternatives by Format: % Value 2018-2023
  • Table 19 Forecast Sales of Dairy Products and Alternatives by Category: Value 2023-2028
  • Table 20 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources