Alcoholic Drinks in Brazil

2024 was complex for most Brazilians, especially from an economic perspective. The accumulated inflation rate in Brazil finished at 4.8% in 2024, a marginally higher figure than in 2023. Minimum wages increased at the start of 2024, and in early 2025 were at BRL1,518. Nevertheless, Brazilians’ purchasing power has not evolved for several years, especially due to the ongoing price rises across essential food and beverage items.

The Alcoholic Drinks in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Alcoholic Drinks market
• Pinpoint growth sectors and identify factors driving change
• Understand the competitive environment, the market’s major players and leading brands
• Use five-year forecasts to assess how the market is predicted to develop.