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Menswear in Egypt

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    Report

  • 23 Pages
  • February 2026
  • Region: Egypt
  • Euromonitor International
  • ID: 3001379
The menswear market in Egypt experienced significant consumer pressure in 2025, due to high inflation and rising prices, which led to a fundamental shift in purchasing behaviour. Despite this challenging economic climate, the market recorded growth of 11% to reach EGP37.4 billion in 2025. Promotional activities became a major driver of sales, with consumers delaying purchases in anticipation of discounts, sales, or special offers.

This Menswear in Egypt report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Men's Nightwear, Men's Outerwear, Men's Swimwear, Men's Underwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Menswear market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Promotions and price-sensitivity impact menswear in 2025
  • CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
  • Men's outerwear leads sales, supported by demand for versatile and practical clothing
  • Tariffs and supply chain boost exports and local sales
  • CHART 2 Concrete Fashion Group Exports Surge in Early 2025
WHAT’S NEXT?
  • Promotions and local brands are set to drive sales in a challenging economic climate
  • Fast fashion strategies are set to rise among local Egyptian apparel brands
  • Men's outerwear is expected to lead sales while men’s underwear grows, fuelled by demand for comfort
COMPETITIVE LANDSCAPE
  • The fragmented menswear market sees shifts as e-commerce and competitive pricing drive growth
  • A rise of local e-commerce platforms is reshaping Egyptian menswear
  • CHART 3 Go Native Hub for Local Brands to shine
CHANNELS
  • Specialist apparel and footwear stores lead distribution as consumers prefer the instore experience
  • Retail e-commerce growth challenges traditional retail channels
  • CHART 4 EG, ZORAR MEGA STORE Global Brands, Local Prices
COUNTRY REPORTS
  • CHART 5 Key Trends 2025
  • CHART 6 Analyst Insight
  • CHART 7 Scroll Cairo Offers Affordable Replicas to Attract a Wide Consumer Base
  • CHART 8 Loom Enhancing Local Brand Accessibility and Consumer Connection
  • CHART 9 Second Bloom Redefining Sustainable Secondhand Retail
  • CHART 10 Real GDP Growth and Inflation 2020-2030
  • CHART 11 PEST Analysis in Egypt 2025
  • CHART 12 Key Insights on Consumers in Egypt 2025
  • CHART 13 Consumer Landscape in Egypt 2025
APPAREL AND FOOTWEAR IN EGYPT
EXECUTIVE SUMMARY
  • Economic pressures and consumer shifts shape apparel and footwear in Egypt
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Economic pressures drive market polarisation across apparel and footwear
  • Scroll Cairo capitalises on market polarisation with affordable replicas
  • The rise of circular fashion challenges sales of apparel and footwear
WHAT’S NEXT?
  • Egypt’s emergence as a global apparel manufacturing hub is set to support growth
  • Digital platforms are expected to reshape consumer behaviour and drive sales
  • Technological advancements and changing consumer preferences are set to drive growth
COMPETITIVE LANDSCAPE
  • Local brands gain share in 2025 as incumbents face challenges
  • Strategic adaptations and digital engagement maintain market leadership
CHANNELS
  • Apparel and footwear specialists lead as many consumers prefer in-person shopping
  • Retail e-commerce gains traction with fast delivery and secure payments
PRODUCTS
  • Local brands and sustainable models drive product innovation
ECONOMIC CONTEXTCONSUMER CONTEXTCOUNTRY REPORTS
SOURCES
  • Summary 1 Research Sources