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Menswear in Israel

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    Report

  • 21 Pages
  • February 2026
  • Region: Israel
  • Euromonitor International
  • ID: 3218130
Menswear in Israel demonstrated resilience in 2025, with a retail value growth of 4% and a retail volume growth of 2%, driven by consumers' increased reliance on local shopping due to travel restrictions and security concerns. Market polarisation intensified, with value-led purchases growing alongside demand for lifestyle and performance-oriented menswear. Men's outerwear was the largest subcategory and men's underwear showed the most dynamic growth.

This Menswear in Israel report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Men's Nightwear, Men's Outerwear, Men's Swimwear, Men's Underwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Menswear market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Market polarisation deepens as local shopping replaces overseas spend
  • CHART 1 Key Trends 2025
  • CHART 2 Analyst Insight
INDUSTRY PERFORMANCE
  • Local retailers capitalise on travel disruptions and economic pressures
  • Premium and budget-friendly options drive sales
  • Tariffs and supply chain disruptions impact retail value
WHAT’S NEXT?
  • Local retailers set to thrive as consumers prioritise affordability and comfort
  • Comfort and affordability to drive demand for performance-oriented menswear
  • Tariffs and supply chain disruptions likely to impact retail value and volume growth
COMPETITIVE LANDSCAPE
  • Castro and Adidas lead with strong brand presence
  • CHART 3 Leader Castro Benefits From Ongoing Innovation
  • Local retailers thrive amid economic pressures
CHANNELS
  • Offline retail retains dominance through strong brand presence
  • E-commerce grows modestly, driven by convenience and discounts
  • No new retail brands or concepts anticipated to emerge in 2026
COUNTRY REPORTS
  • CHART 4 Key Trends 2025
  • CHART 5 Analyst Insight
  • CHART 6 Domestic Travel Spurs Apparel and Footwear Sales as Fewer Israelis Shop Abroad
  • CHART 7 Real GDP Growth and Inflation 2020-2030
  • CHART 8 PEST Analysis in Israel 2025
  • CHART 9 Key Insights on Consumers in Israel 2025
  • CHART 10 Consumer Landscape in Israel 2025
APPAREL AND FOOTWEAR IN ISRAEL
EXECUTIVE SUMMARY
  • Israel's apparel and footwear market grows as consumers shop locally and online
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Local shopping boosts sales amid global uncertainties
  • Apparel remains largest component of overall sales
  • Adidas capitalises on local logistics advantage
WHAT’S NEXT?
  • Zara to lead premiumisation trend with luxury collaborations
  • Local brands and retailers will adapt to changing consumer needs
  • Sustainability and technology to drive innovation in retail
COMPETITIVE LANDSCAPE
  • Adidas maintains lead in Israel's apparel and footwear market
  • Local brands and retailers adapt to changing consumer needs
CHANNELS
  • Offline retail leads with strong physical store presence
  • E-commerce grows rapidly with omnichannel retail strategies
  • Omnichannel retailing drives customer engagement and loyalty
PRODUCTS
  • Tariffs and supply chain disruption favour locally agile players
  • Market polarisation drives demand for diverse product offerings
ECONOMIC CONTEXTCONSUMER CONTEXTCOUNTRY REPORTS
SOURCES
  • Summary 1 Research Sources