+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)
New

Tobacco in South Africa

  • PDF Icon

    Report

  • 58 Pages
  • June 2025
  • Region: South Africa
  • Euromonitor International
  • ID: 300940
In 2024, the overall South African tobacco market recorded a continued decline in retail volume sales, although value sales rose, driven by price increases and consumer shifts to higher-margin, non-combustible nicotine products, found in smokeless tobacco and e-vapour products. As a result, cigarette volumes continued to fall as smoking prevalence declined, most notably amongst younger demographics.

The Tobacco in South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Cigarettes, Cigarettes (Illicit+Legal), Cigars, Cigarillos and Smoking Tobacco, E-Vapour Consumables (Illicit+Legal), Smokeless Tobacco, E-Vapour Products and Heated Tobacco.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Tobacco market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Tobacco in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retail developments
  • What next for tobacco?
OPERATING ENVIRONMENT
  • Legislation
  • Legislative overview
  • Summary 1 Legislation Summary at a Glance
  • Minimum legal smoking age
  • Smoking prevalence
  • Tar levels
  • Health warnings
  • Plain packaging
  • Advertising and sponsorship
  • Point-of-sale display bans
  • Smoking in public places
  • Low ignition propensity (LIP) cigarette regulation
  • Flavoured tobacco product ban
  • Reduced harm
  • Vapour products
PRODUCTION/IMPORTS/EXPORTS
MARKET INDICATORS
  • Table 1 Number of Adult Smokers by Gender 2019-2024
MARKET DATA
  • Table 2 Sales of Tobacco by Category: Volume 2019-2024
  • Table 3 Sales of Tobacco by Category: Value 2019-2024
  • Table 4 Sales of Tobacco by Category: % Volume Growth 2019-2024
  • Table 5 Sales of Tobacco by Category: % Value Growth 2019-2024
  • Table 6 Forecast Sales of Tobacco by Category: Volume 2024-2029
  • Table 7 Forecast Sales of Tobacco by Category: Value 2024-2029
  • Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2024-2029
  • Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 2 Research Sources
CIGARETTES IN SOUTH AFRICAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Increasing competition from illicit market and alternative products
  • JT International sees growth, but British American Tobacco remains dominant
  • Supermarkets dominates sales, but only food/drink/tobacco specialists sees growth
PROSPECTS AND OPPORTUNITIES
  • Changing norms and lack of innovation
  • Stricter regulations to limit potential for growth
  • Lack of innovation expected to continue
TAXATION AND PRICING
  • Taxation rates
  • Average cigarette pack price breakdown
  • Summary 3 Average Cigarette Pack Price Breakdown: Brand Examples
CATEGORY DATA
  • Table 78 Sales of Cigarettes: Volume 2019-2024
  • Table 79 Sales of Cigarettes by Category: Value 2019-2024
  • Table 80 Sales of Cigarettes: % Volume Growth 2019-2024
  • Table 81 Sales of Cigarettes by Category: % Value Growth 2019-2024
  • Table 82 Sales of Cigarettes by Blend: % Volume 2019-2024
  • Table 83 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2019-2024
  • Table 84 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2019-2024
  • Table 85 Sales of Cigarettes by Pack Size: % Volume 2019-2024
  • Table 86 Sales of Cigarettes by Price Band: % Volume 2019-2024
  • Table 87 NBO Company Shares of Cigarettes: % Volume 2020-2024
  • Table 88 LBN Brand Shares of Cigarettes: % Volume 2021-2024
  • Table 89 Sales of Cigarettes by Distribution Format: % Volume 2019-2024
  • Table 90 Illicit Trade Estimate of Cigarettes: Volume 2019-2024
  • Table 91 Forecast Sales of Cigarettes: Volume 2024-2029
  • Table 92 Forecast Sales of Cigarettes by Category: Value 2024-2029
  • Table 93 Forecast Sales of Cigarettes: % Volume Growth 2024-2029
  • Table 94 Forecast Sales of Cigarettes by Category: % Value Growth 2024-2029
  • Table 95 Forecast Sales of Cigarettes by Blend: % Volume 2024-2029
  • Table 96 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2024-2029
  • Table 97 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2024-2029
  • Table 98 Forecast Sales of Cigarettes by Pack Size: % Volume 2024-2029
  • Table 99 Forecast Sales of Cigarettes by Price Band: % Volume 2024-2029
CIGARS, CIGARILLOS AND SMOKING TOBACCO IN SOUTH AFRICAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Economic factors impede category development
  • Leading players reinforce dominant positions in cigars and cigarillos, and smoking tobacco
  • Food/drink/tobacco specialists dominates distribution
PROSPECTS AND OPPORTUNITIES
  • Contrastign performances expected for cigars and cigarillos, and smoking tobacco
  • Bleak outlook for pipe tobacco
  • African cigars highlight potential for innovation
CATEGORY DATA
  • Table 10 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2019-2024
  • Table 11 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2019-2024
  • Table 12 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2019-2024
  • Table 13 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2019-2024
  • Table 14 Sales of Cigars by Size: % Volume 2019-2024
  • Table 15 Sales of Cigarillos by Price Platform 2019-2024
  • Table 16 NBO Company Shares of Cigars and Cigarillos: % Volume 2020-2024
  • Table 17 LBN Brand Shares of Cigars and Cigarillos: % Volume 2021-2024
  • Table 18 NBO Company Shares of Cigars: % Volume 2020-2024
  • Table 19 LBN Brand Shares of Cigars: % Volume 2021-2024
  • Table 20 NBO Company Shares of Cigarillos: % Volume 2020-2024
  • Table 21 LBN Brand Shares of Cigarillos: % Volume 2021-2024
  • Table 22 NBO Company Shares of Smoking Tobacco: % Volume 2020-2024
  • Table 23 LBN Brand Shares of Smoking Tobacco: % Volume 2021-2024
  • Table 24 NBO Company Shares of Pipe Tobacco: % Volume 2020-2024
  • Table 25 LBN Brand Shares of Pipe Tobacco: % Volume 2021-2024
  • Table 26 NBO Company Shares of Fine Cut Tobacco: % Volume 2020-2024
  • Table 27 LBN Brand Shares of Fine Cut Tobacco: % Volume 2021-2024
  • Table 28 Distribution of Cigars and Cigarillos by Format: % Volume 2019-2024
  • Table 29 Distribution of Smoking Tobacco by Format: % Volume 2019-2024
  • Table 30 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2024-2029
  • Table 31 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2024-2029
  • Table 32 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2024-2029
  • Table 33 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2024-2029
SMOKELESS TOBACCO, E-VAPOUR PRODUCTS AND HEATED TOBACCO IN SOUTH AFRICAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Rise of e-vapour products and heated tobacco contributes to smokeless tobacco decline
  • Leaders see share decline
  • Supermarkets the clear leader in smokeless tobacco, while food/drink/tobacco specialists dominates heated tobacco
PROSPECTS AND OPPORTUNITIES
  • Growth anticipated across categories
  • Regulatory changes could impact category development
  • Innovative categories
CATEGORY INDICATORS
  • Table 34 Number of Adult Vapers 2019-2024
CATEGORY DATA
  • Table 35 Sales of Smokeless Tobacco by Category: Volume 2019-2024
  • Table 36 Sales of Smokeless Tobacco by Category: % Volume Growth 2019-2024
  • Table 37 Sales of E-Vapour Products by Category: Volume 2019-2024
  • Table 38 Sales of E-Vapour Products by Category: % Volume Growth 2019-2024
  • Table 39 Sales of Tobacco Heating Devices: Volume 2019-2024
  • Table 40 Sales of Tobacco Heating Devices: % Volume Growth 2019-2024
  • Table 41 Sales of Heated Tobacco: Volume 2019-2024
  • Table 42 Sales of Heated Tobacco: % Volume Growth 2019-2024
  • Table 43 Sales of Tobacco Free Oral Nicotine: Volume 2019-2024
  • Table 44 Sales of Tobacco Free Oral Nicotine: % Volume Growth 2019-2024
  • Table 45 Sales of Tobacco Free Oral Nicotine by Category: Value 2019-2024
  • Table 46 Sales of Tobacco Free Oral Nicotine: % Value Growth 2019-2024
  • Table 47 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2019-2024
  • Table 48 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2019-2024
  • Table 49 Sales of E-Liquids by Nicotine Strength: % Value 2021-2024
  • Table 50 NBO Company Shares of Smokeless Tobacco: % Volume 2020-2024
  • Table 51 LBN Brand Shares of Smokeless Tobacco: % Volume 2021-2024
  • Table 52 NBO Company Shares of E-Vapour Products: % Value 2020-2024
  • Table 53 LBN Brand Shares of E-Vapour Products: % Value 2021-2024
  • Table 54 NBO Company Shares of Tobacco Heating Devices: % Volume 2020-2024
  • Table 55 LBN Brand Shares of Tobacco Heating Devices: % Volume 2021-2024
  • Table 56 NBO Company Shares of Heated Tobacco: % Volume 2020-2024
  • Table 57 LBN Brand Shares of Heated Tobacco: % Volume 2021-2024
  • Table 58 NBO Company Shares of Tobacco Free Oral Nicotine: % Volume 2020-2024
  • Table 59 LBN Brand Shares of Tobacco Free Oral Nicotine: % Volume 2021-2024
  • Table 60 Distribution of Smokeless Tobacco by Format: % Volume 2019-2024
  • Table 61 Distribution of E-Vapour Products by Format: % Value 2019-2024
  • Table 62 Distribution of Tobacco Heating Devices by Format: % Volume 2019-2024
  • Table 63 Distribution of Heated Tobacco by Format: % Volume 2019-2024
  • Table 64 Forecast Sales of Smokeless Tobacco by Category: Volume 2024-2029
  • Table 65 Forecast Sales of Smokeless Tobacco by Category: % Volume Growth 2024-2029
  • Table 66 Forecast Sales of E-Vapour Products by Category: Volume 2024-2029
  • Table 67 Forecast Sales of E-Vapour Products by Category: % Volume Growth 2024-2029
  • Table 68 Forecast Sales of Tobacco Heating Devices: Volume 2024-2029
  • Table 69 Forecast Sales of Tobacco Heating Devices: % Volume Growth 2024-2029
  • Table 70 Forecast Sales of Heated Tobacco: Volume 2024-2029
  • Table 71 Forecast Sales of Heated Tobacco: % Volume Growth 2024-2029
  • Table 72 Forecast Sales of Tobacco Free Oral Nicotine: Volume 2024-2029
  • Table 73 Forecast Sales of Tobacco Free Oral Nicotine: % Volume Growth 2024-2029
  • Table 74 Forecast Sales of Tobacco Free Oral Nicotine by Category: Value 2024-2029
  • Table 75 Forecast Sales of Tobacco Free Oral Nicotine by Category: % Value Growth 2024-2029
  • Table 76 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2024-2029
  • Table 77 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2024-2029