Health and Wellness in Egypt

  • ID: 3031263
  • Report
  • Region: Egypt
  • 75 pages
  • Euromonitor International
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In parallel with the increase in health awareness among Egyptians, health and wellness products are becoming more relevant in the country. With increasing usage of social media and greater connectivity, educated Egyptians in the middle-income class and above are more aware of global trends and increasing health awareness.

The Health and Wellness in Egypt report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2013-2017, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Focus Categories by Key Functional Ingredients, Health and Wellness by Category, Health and Wellness by Type, Health Wellness by Prime Positioning.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Health and Wellness market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
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HEALTH AND WELLNESS IN EGYPT

Executive Summary
Inflation Reduces Consumer Purchasing Power
Local Currency Devaluation and Its Effects
Manufacturers React To Diminished Consumer Purchasing Power
Distribution of Health and Wellness Products
Positive Outlook for Health and Wellness

Market Data
Table 1 Sales of Health and Wellness by Type: Value 2012-2017
Table 2 Sales of Health and Wellness by Type: % Value Growth 2012-2017
Table 3 Sales of Health and Wellness by Category: Value 2012-2017
Table 4 Sales of Health and Wellness by Category: % Value Growth 2012-2017
Table 5 Sales of Health and Wellness by Prime Positioning: Value 2012-2017
Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2012-2017
Table 7 NBO Company Shares of Health and Wellness: % Value 2013-2017
Table 8 LBN Brand Shares of Health and Wellness: % Value 2014-2017
Table 9 Distribution of Health and Wellness by Format: % Value 2012-2017
Table 10 Distribution of Health and Wellness by Format and Category: % Value 2017
Table 11 Forecast Sales of Health and Wellness by Type: Value 2017-2022
Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2017-2022
Table 13 Forecast Sales of Health and Wellness by Category: Value 2017-2022
Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2017-2022
Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2017-2022
Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2017-2022
Sources
Summary 1 Research Sources
Headlines
Prospects
Better for You Beverages Consists of A Narrow Range
the Massive Price Increases of 2017 Set To Stabilise
Positive Outlook for the Forecast Period
Competitive Landscape
Multinational Brands Lead
Distribution of Better for You Beverages

Category Data
Table 17 Sales of BFY Beverages by Category: Value 2012-2017
Table 18 Sales of BFY Beverages by Category: % Value Growth 2012-2017
Table 19 NBO Company Shares of BFY Beverages: % Value 2013-2017
Table 20 LBN Brand Shares of BFY Beverages: % Value 2014-2017
Table 21 Distribution of BFY Beverages by Format: % Value 2012-2017
Table 22 Forecast Sales of BFY Beverages by Category: Value 2017-2022
Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2017-2022
Headlines
Prospects
High Meat Consumption Puts Egyptians at Greater Risk of Multiple Health Problems
Well-educated Urban Consumers Show Growing Interest in Bfy Products
Obesity Crisis Presents Opportunities for Bfy Producers
Competitive Landscape
Juhayna Leads Bfy Packaged Food in 2017
Top Three Brands Remain Unchanged

Category Data
Table 24 Sales of BFY Packaged Food by Category: Value 2012-2017
Table 25 Sales of BFY Packaged Food by Category: % Value Growth 2012-2017
Table 26 NBO Company Shares of BFY Packaged Food: % Value 2013-2017
Table 27 LBN Brand Shares of BFY Packaged Food: % Value 2014-2017
Table 28 Distribution of BFY Packaged Food by Format: % Value 2012-2017
Table 29 Forecast Sales of BFY Packaged Food by Category: Value 2017-2022
Table 30 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2017-2022
Headlines
Prospects
Ff Energy Drinks the Main Force
Retail Value Sales Increase Due To Price Rises
Ff Energy Drinks Target the Young
Competitive Landscape
Red Bull With A Strong Lead
Distribution of Fortified/functional Beverages
Reduced Sugar Energy Drinks Yet To Break Through

Category Data
Table 31 Sales of Fortified/Functional Beverages by Category: Value 2012-2017
Table 32 Sales of Fortified/Functional Beverages by Category: % Value Growth 2012-2017
Table 33 NBO Company Shares of Fortified/Functional Beverages: % Value 2013-2017
Table 34 LBN Brand Shares of Fortified/Functional Beverages: % Value 2014-2017
Table 35 Distribution of Fortified/Functional Beverages by Format: % Value 2012-2017
Table 36 Forecast Sales of Fortified/Functional Beverages by Category: Value 2017-2022
Table 37 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2017-2022
Headlines
Prospects
Fortification Not Widely Used As A Public Health Strategy in Egypt
Ff Breakfast Cereals Posts the Fastest Growth in Current Value Sales
Further Price Hikes Could Inhibit Demand for Ff Products
Competitive Landscape
Wyeth and Nutricia Lead Ff Packaged Food in 2017
Ff Milk Formula Suppliers Record Strong Performances
International Brands Dominate, But Opportunities Open Up for Local Players

Category Data
Table 38 Sales of Fortified/Functional Packaged Food by Category: Value 2012-2017
Table 39 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2012-2017
Table 40 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2012-2017
Table 41 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2012-2017
Table 42 Key Functional Ingredients in Fortified/Functional Milk: % Value 2012-2017
Table 43 Sales of Fortified/Functional Dairy-based Yoghurt by Standard Fat vs Reduced Fat: % Value 2012-2017
Table 44 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2013-2017
Table 45 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2014-2017
Table 46 Distribution of Fortified/Functional Packaged Food by Format: % Value 2012-2017
Table 47 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2017-2022
Table 48 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2017-2022
Headlines
Prospects
Awareness of Food Allergies Remains Low Among Egyptians
Growing Interest in Natural Products Could Benefit the Free From Category
Availability of Free From Options in Retail and Foodservice Channels Likely To Improve
Competitive Landscape
Baby Food Players Continue To Lead the Free From Category
Bebelac Is the Leading Free From Brand in 2017
Riri Co Strengthens Its Lead in Free From Gluten Dried Baby Food

Category Data
Table 49 Sales of Free From by Category: Value 2012-2017
Table 50 Sales of Free From by Category: % Value Growth 2012-2017
Table 51 NBO Company Shares of Free From: % Value 2013-2017
Table 52 LBN Brand Shares of Free From: % Value 2014-2017
Table 53 Distribution of Free From by Format: % Value 2012-2017
Table 54 Forecast Sales of Free From by Category: Value 2017-2022
Table 55 Forecast Sales of Free From by Category: % Value Growth 2017-2022
Headlines
Prospects
Consumption of Naturally Healthy Beverages Increases Over the Review Period
Inflation Leads To Diminished Purchasing Power
Positive Outlook
Competitive Landscape
Société Des Eaux Minérales Vittor Leads
Nh Superfruit Juice Flavours
Wide Distribution of Naturally Healthy Beverages

Category Data
Table 56 Sales of NH Beverages by Category: Value 2012-2017
Table 57 Sales of NH Beverages by Category: % Value Growth 2012-2017
Table 58 NBO Company Shares of NH Beverages: % Value 2013-2017
Table 59 LBN Brand Shares of NH Beverages: % Value 2014-2017
Table 60 Distribution of NH Beverages by Format: % Value 2012-2017
Table 61 Forecast Sales of NH Beverages by Category: Value 2017-2022
Table 62 Forecast Sales of NH Beverages by Category: % Value Growth 2017-2022
Headlines
Prospects
Rising Prices Further Restrict Demand in Nh Packaged Food
Many Consumers Remain Unaware of the Potential Benefits of Nh Products
Competitive Landscape
Isis Dates and Al Wadi Are the Top Two Nh Packaged Food Brands

Category Data
Table 63 Sales of NH Packaged Food by Category: Value 2012-2017
Table 64 Sales of NH Packaged Food by Category: % Value Growth 2012-2017
Table 65 NBO Company Shares of NH Packaged Food: % Value 2013-2017
Table 66 LBN Brand Shares of NH Packaged Food: % Value 2014-2017
Table 67 Distribution of NH Packaged Food by Format: % Value 2012-2017
Table 68 Forecast Sales of NH Packaged Food by Category: Value 2017-2022
Table 69 Forecast Sales of NH Packaged Food by Category: % Value Growth 2017-2022
Headlines
Prospects
Organic Tea Dominates Organic Beverages
Organic Beverages Negatively Impacted by Inflation
Slow Recovery for Organic Beverages
Competitive Landscape
Isis Co Leads Organic Beverages
Different Distribution Channels and Techniques

Category Data
Table 70 Sales of Organic Beverages by Category: Value 2012-2017
Table 71 Sales of Organic Beverages by Category: % Value Growth 2012-2017
Table 72 NBO Company Shares of Organic Beverages: % Value 2013-2017
Table 73 LBN Brand Shares of Organic Beverages: % Value 2014-2017
Table 74 Distribution of Organic Beverages by Format: % Value 2012-2017
Table 75 Forecast Sales of Organic Beverages by Category: Value 2017-2022
Table 76 Forecast Sales of Organic Beverages by Category: % Value Growth 2017-2022
Headlines
Prospects
Demand for Organic Rice Falls Sharply As Prices Rise
Competitive Landscape
Isis Co Remains the Dominant Player in Organic Packaged Food
Isis Brands Continues To Take Over the Market of Organic Packaged Food in Egypt
Positive Outlook for Organic Baby Food Bodes Well for Riri Co

Category Data
Table 77 Sales of Organic Packaged Food by Category: Value 2012-2017
Table 78 Sales of Organic Packaged Food by Category: % Value Growth 2012-2017
Table 79 NBO Company Shares of Organic Packaged Food: % Value 2013-2017
Table 80 LBN Brand Shares of Organic Packaged Food: % Value 2014-2017
Table 81 Distribution of Organic Packaged Food by Format: % Value 2012-2017
Table 82 Forecast Sales of Organic Packaged Food by Category: Value 2017-2022
Table 83 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2017-2022
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