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Menswear in Malaysia

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    Report

  • 23 Pages
  • February 2026
  • Region: Malaysia
  • Euromonitor International
  • ID: 3044808
Menswear sales in Malaysia grew by 6% to MYR9.5 billion in 2025, driven by economic recovery, rising disposable incomes, the continued expansion of e-commerce penetration in Tier-2 and Tier-3 cities. and omnichannel strategies. The market also saw growing demand for sustainable product offerings and eco-friendly materials, driving design and innovation. This growth, coupled with the dominance of men's outerwear, makes the Malaysian menswear market an attractive opportunity.

This Menswear in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Men's Nightwear, Men's Outerwear, Men's Swimwear, Men's Underwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Menswear market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Economic recovery and sustainability drive market
  • CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
  • Rising disposable incomes fuel sales growth
  • Challengers drive innovation and create competition
  • CHART 2 Pestle & Mortar Clothing’s Malaysian Pride & CASETiFY Collabs Reflect Storytelling
  • Eco-friendly fabrics and cultural relevance inspire design and innovation
  • AI personalisation and e-commerce draws on consumer expectations
  • CHART 3 Analyst Insight
  • CHART 4 Sustainable Fabrics and Size-Inclusive Designs Showcased by Zalora
WHAT’S NEXT?
  • Mid-premium menswear looks set to increase in popularity
  • Omnichannel, AI-integrated offerings expected to be the new norm
  • Influencer-led marketing and the intersection between tech, culture and fashion
  • CHART 5 SVG Worldwide’s Tech-Driven Streetwear Showcase
COMPETITIVE LANDSCAPE
  • Moderately concentrated Malaysian menswear market
  • New entrant, LILANZ, pressures mid-range menswear retailers
CHANNELS
  • Offline retail dominates premium menswear sales with in-store experiences
  • Youth and tech-savvy consumers drive e-commerce
COUNTRY REPORTS
  • CHART 6 Key Trends 2025
  • CHART 7 We Rent Fashion Offers Flexible Resale and Rental of Designer Apparel and Footwear
  • CHART 8 Analyst Insight
  • CHART 9 adidas Launches Move For The Planet Campaign to Promote Sustainable Products
  • CHART 10 Real GDP Growth and Inflation 2020-2030
  • CHART 11 PEST Analysis in Malaysia 2025
  • CHART 12 Key Insights on Consumers in Malaysia 2025
  • CHART 13 Consumer Landscape in Malaysia 2025
APPAREL AND FOOTWEAR IN MALAYSIA
EXECUTIVE SUMMARY
  • Sustainability, tech innovation and digitisation aid leading brands
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Strong growth due to rising incomes and growing middle class
  • Sustainability drives design innovation and incorporation of eco-friendly and alternative materials
  • Resale and rental begin to change how consumers shop
WHAT’S NEXT?
  • Sustainability and tech innovation to influence design
  • Immersive shopping experiences
COMPETITIVE LANDSCAPE
  • Leading brands maintain their positions through innovation and sustainability
  • Mergers and acquisitions reshape competitive dynamics
  • Emerging players leverage sustainability and inclusivity
CHANNELS
  • Offline retail leads with strong brand presence
  • E-commerce will continue to grow and drive consumer demand
  • Saloman Open Concept Store is one to watch
PRODUCTS
  • Tech-savvy brands drive functional and sustainable designs
ECONOMIC CONTEXTCONSUMER CONTEXTCOUNTRY REPORTS
SOURCES
  • Summary 1 Research Sources