Menswear in Japan

Menswear in Japan demonstrated resilience in 2025, with 3% growth in retail current value terms to reach JPY2,170 billion, driven by the increasing demand for comfort and functionality. Sales are expected to continue growing, with a forecast CAGR of 2% to reach JPY2,369 billion by 2030. Key trends shaping the category include the casualisation of workplace norms, advancements in textile technology, and the influence of inbound tourism.

This Menswear in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Men's Nightwear, Men's Outerwear, Men's Swimwear, Men's Underwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Menswear market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.