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Consumer Lifestyles in Thailand

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  • 75 Pages
  • November 2022
  • Region: Thailand
  • Euromonitor International
  • ID: 305683
Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations and aligning them with broader trends in Thailand.

The Consumer Lifestyles in Thailand report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Overview market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

  • Consumer landscape in Thailand 2022
  • Life priorities
  • Prioritising time with parents among the highest globally
  • Thais prioritise work over personal activities
  • Personally tailored products are a high priority for Thais
  • Millennials like to be distinct from others and enjoy curated and uniquely tailored products
  • Consumers like to try new products, but will research extensively before they buy
  • Gen X are most inclined to buy from companies that they trust completely
  • Home life
  • Thai consumers are more active at home, compared to global counterparts
  • Millennials more likely to regularly work at home than other cohorts
  • Availability of outside space and better air quality are prime concerns
  • Eating habits
  • Ordering food for delivery/takeaway well above global rates
  • Thai consumers prefer foods that offer health and nutritional benefits
  • Millennials have a more flexitarian approach to food
  • Consumers snack more at the weekends
  • Millennials enjoy snacking in between meals and are least likely to eat at regular times
  • Working life
  • Job security is the top priority
Having a job that offers work-life balance appeals most to Gen X
Earning a high salary trumps job security for Gen Z
  • Expectations to be self-employed in future far exceed global average
  • Over half of Millennials expect to be self-employed in future
  • Leisure habits
  • Gen X do not socialise online as much as other cohorts
  • Shopping ranks as the most popular leisure activity
  • Millennials are the keenest leisure shoppers
  • Domestic trips are highly popular among all generations
  • Holidays with nature and outdoor activities appeal less to Thais, compared to global
  • Younger generations seek out good dining opportunities when choosing holidays
  • Health and wellness
  • A high share of women take health supplements or vitamins every day, compared to men
  • Running or jogging for exercise and fitness is more popular than walking
  • Gen Z are least likely to take a group fitness class
  • More traditional remedies for stress are more popular than therapy or counselling
  • Millennials more likely to visit a spa to help them relax
  • Sustainable living
  • Consumers have high levels of trust in eco-friendly and recyclable labels
  • Nearly 30% of Gen Z/Millennials strongly agree they are worried about climate change
Reducing the amount of plastic is of prime concern to consumers, especially Gen Z
  • Using sustainable packaging is the top green activity for Millennials
  • Shopping habits
  • Shoppers focus on personalised and tailored shopping experiences well above global average
  • Younger generations buying fewer items to afford better quality things
  • Consumers more influenced by their social media network compared to global average
  • A ll cohorts tend to rely more on independent reviews , except Baby Boomers
  • Convenient location prime motivator for in-store shopping
Convenient store location/access is more appealing to Gen X
  • Thais are more motivated to shop online by availability of product information
Good price is the most important for Gen X
  • Spending habits
  • Baby Boomers are leading in spending intentions, including travel, experiences and clothing
  • Millennials more cautious about increasing their spending and focus on saving more
  • Technology
  • Thais are more likely to share their data to receive personalised offers, compared to global
  • Baby Boomers express the strongest preference for online communication
  • Thais have more tablets and gaming devices, but fewer laptops and smartphones than average
  • Baby Boomers tend to embrace fitness/health tracking wearables the most
  • Use of augmented or virtual reality to enhance shopping is nearly double the global average
  • Social networking is a top activity for all generations