Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations and aligning them with broader trends in Thailand.
The Consumer Lifestyles in Thailand report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
The Consumer Lifestyles in Thailand report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Consumer Overview market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
- Consumer landscape in Thailand 2022
- Life priorities
- Prioritising time with parents among the highest globally
- Thais prioritise work over personal activities
- Personally tailored products are a high priority for Thais
- Millennials like to be distinct from others and enjoy curated and uniquely tailored products
- Consumers like to try new products, but will research extensively before they buy
- Gen X are most inclined to buy from companies that they trust completely
- Home life
- Thai consumers are more active at home, compared to global counterparts
- Millennials more likely to regularly work at home than other cohorts
- Availability of outside space and better air quality are prime concerns
- Eating habits
- Ordering food for delivery/takeaway well above global rates
- Thai consumers prefer foods that offer health and nutritional benefits
- Millennials have a more flexitarian approach to food
- Consumers snack more at the weekends
- Millennials enjoy snacking in between meals and are least likely to eat at regular times
- Working life
- Job security is the top priority
Earning a high salary trumps job security for Gen Z
Reducing the amount of plastic is of prime concern to consumers, especially Gen Z
Convenient store location/access is more appealing to Gen X
Good price is the most important for Gen X
