Consumer Lifestyles provides valuable insights into the key attitudes and current perspectives of consumers, and how these influence their purchasing and consumption behaviours. It quantifies consumer behaviours, preferences and motivations, aligning them with broader trends.
The Consumer Lifestyles in Thailand report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
The Consumer Lifestyles in Thailand report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Consumer Overview market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
- Scope
- Consumer landscape in Thailand 2025
- Personal traits and values
- Consumers in Thailand feel concerned that the cost of everyday items is going up
- Gen X purchase solely from brands and companies that they have complete faith in
- Consumers in Thailand carry out in-depth studies on the products and services they consume
- Baby Boomers anticipate a rise in the amount of actions conducted through online platforms
- Personal traits and values survey highlights
- Home life and leisure time
- Playing video games - most popular home activity among Gen Z consumers
- Consumers go shopping for leisure
- Safe location - most desired external feature by older generations
- Thais seek getting the most value for money when travelling
- Home life and leisure time survey highlights
- Eating and dietary habits
- Consumers demand healthy ingredients in food and beverages
- Millennials most likely to claim they have no time for cooking
- Younger generations look for snacks that are convenient to eat outside the home
- Millennials closely read nutrition labels
- Consumers are ready to pay more for products with health and nutritional properties
- Eating and dietary habits survey highlights
- Working life
- Millennials want to be given challenging responsibilities
- Consumers desire to have the flexibility to work from own home
- Younger generations want the opportunity to work abroad
- Thais would like to be self-employed
- Working life survey highlights
- Health and wellness
- Respondents most activel y engage in running or jogging
- Meditation remains a popular stress-reduction activity, especially among younger cohorts
- Thai consumers see health and nutritional properties as the most influential product feature
- Younger generations frequently visit health-related or medical sites
- Health and wellness survey highlights
- Shopping and spending
- Thais like to find bargains
- Millennials regularly buy themselves small treats
- Gen Z most likely seek niche brands that are hard-to-find or unique
- Millennials are most interested in acquiring items that have been previously owned
- Consumers in Thailand often share/swap items or services
- Millennials most likely to interact with companies' social media feed or post
- Consumers in Thailand highly trust friends and family recommendations
- Health and wellness expected to see the biggest increase among Thai consumers
- Millennials are the most content with the situation of their finances
- Shopping and spending survey highlights
