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Consumer Lifestyles in the Philippines

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  • 75 Pages
  • September 2022
  • Region: Philippines
  • Euromonitor International
  • ID: 4451940
Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations and aligning them with broader trends in the Philippines.

The Consumer Lifestyles in the Philippines report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Overview market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

  • Scope
  • Consumer landscape in the Philippines 2022
  • Life priorities
  • Spending time with parents ranked more highly than global average
  • Finding time for favourite activities not as much of a priority as time for work
  • Curated and tailored experiences highly valued by Filipino consumers
  • Gen X value uniquely tailored products/services and want to be distinct from others
  • Consumers want to know as much as possible about products before they buy
  • Trying new products and services appeals to all generations
  • Home life
  • Filipino households play video games more often at home than their global counterparts
  • A large percentage of baby boomers regularly exercise at home
  • Energy efficiency and clean air is ranked highly by Filipino households
  • Eating habits
  • Millennials reheat or prepare a ready meal more than other generations do
  • Low prices and health and nutritional benefits are top food features
  • Gen Z less likely to have food preferences or restrictions than others
  • High percentage of households enjoy an afternoon snack at the weekend
  • Gen Z have less regimented mealtimes than older generations
  • Working life
  • Earning a high salary ranks highest in work-related factors for Filipinos
  • Work-life balance more important for younger generations
  • Millennials place earning a high salary far ahead of other expectations
  • Expectations for starting own business much higher than global average
  • Marked contrast between Gen Z and other generations on working from home in future
  • Leisure habits
  • High percentage of Filipinos regularly socialise online in their leisure time
  • Going out for the day is a popular leisure activity
  • Older generations enjoy leisure shopping far more than Gen Z do
  • High percentage of consumers regularly take domestic leisure trips
  • Filipinos prefer holidays where they can relax over shopping and culture
  • Relaxation is also a priority for Gen Z and millennial travellers
  • Health and wellness
  • Most consumers take health supplements and vitamins every day
  • Higher percentage of Filipinos run or jog 1-2 times a week than walk/hike
  • Gen Z have low levels of exercise routines compared to other generations
  • Higher percentage of Filipinos rely on massage compared to the global average
  • Millennials more readily use herbal remedies for stress
  • Sustainable living
  • Over 75% of consumers try to have a positive impact on the planet
  • All generations concerned about climate change and try to have a positive impact
  • Reducing use of plastics and recycling much higher than global average
  • Using sustainable packaging is a key green behaviour
  • Shopping habits
  • Half of respondents say they are buying less to afford better quality
  • Baby boomers feel more strongly about buying locally-produced products
  • Consumers far more likely to rely on friends/family than global average
  • Baby boomers view independent reviews as important as friends/family recommendations
  • Consumers less motivated to shop in-store for new products and advice
  • Older generations like to shop in-store if they have an accessible location
  • Free shipping and convenience key motivators to shop online
  • Baby boomers shop online to find products not available locally
  • Spending habits
  • Consumers expect to spend more on health and wellness than any other category
  • Saving money is front of mind for 70% of consumers
  • Technology
  • Consumers actively manage their privacy and data sharing online
  • All generations are concerned about their online privacy and manage their settings
  • Filipinos have lower uptake of gaming consoles than the global average
  • Gen Z have low ownership of smartwatches and fitness wearables
  • Filipinos spend more time visiting/updating social networks than average
  • Nearly half of Gen Z/millennials take part in online video gaming every week