Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations and aligning them with broader trends in Saudi Arabia.
The Consumer Lifestyles in Saudi Arabia report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
The Consumer Lifestyles in Saudi Arabia report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Consumer Overview market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
- Consumer landscape in Saudi Arabia 2022
- Life priorities
- Saudis are less concerned about time for themselves compared to global cohorts
- Time with friends is ranked a higher priority than the global average
- Consumers like to stand out from the crowd and be distinct from others
- Millennials more focused on their perceived status than other generations are
- Consumers research the products they consume and are willing to engage with brands
- Gen Z not as engaged with brands as other generations are
- Home life
- Saudis are more engaged in home-based activities compared to their global cohorts
- Exercise is a regular home activity for middle cohorts
- Gen Z appreciate smart home functionality more than other generations do
- Eating habits
- Preference for all meal types, except home-cooked, well above average
- Most influential food feature for Saudi consumers is organic
- Saudis tend to skip breakfast at the weekend but enjoy more snacks
- Less than a third of consumers eat their meals at the same time each day
- Working life
- Work-life balance is considered the top work-related priority
- Gen Z have bigger aspirations than other cohorts to work for themselves
- Gen Z more focused on earning a high salary
- Expectations to work on contract or freelance in future higher than global average
- Over a quarter of Gen Z expect to work from home in the future
- Leisure habits
- All generations frequently meet up with friends online
- Saudis enjoy a varied schedule of leisure activities with shopping at the top of the list
- Generation X more likely to go to sporting events than other cohorts
- Domestic trips over the previous 12 months surge
- Travellers prefer all-inclusive hotels and resorts and look for convenient travel options
- Gen X more concerned about convenient travel options
- Health and wellness
- Over half of female consumers take health supplements/vitamins almost every day
- Jogging and running undertaken by 40% of respondents at least 1-2 times a week
- Millennials are the most avid cyclists
- Consumers more active in most stress-reduction activities than global average
- Gen X more likely to use sleep aids for stress reduction than other cohorts
- Sustainable living
- Over 70% are worried about climate change
- Millennials ahead of other cohorts in their efforts to have a positive impact on the planet
- Gen Z stepping up their efforts to have a more positive impact on the environment
- Consumers more likely to buy products from purpose-driven brands than global average
- Saudi consumers more likely to buy from companies and brands that support their ethos
- Gen X more likely to donate to causes that support their values
- Shopping habits
- Saudis shop where they can have personalised/tailored experiences and find niche brands
- Gen X have stronger shopping attitudes and preferences than other generations
- Consumers rely more on their social media network for recommendations than globally
- Gen Z far more focused on friends and family recommendations than other cohorts are
- Consumers are motivated most by the enjoyment factor than other subscription attributes
- Baby Boomers more motivated by friends and family to use subscription services
- Innovative store experiences appeal more to Saudi consumers than global average
- Generation Z more motivated to shop in-store to see and try before purchase
- Best price not a big motivator to buy products online-convenience is more important
- Gen Z shop online for the ability to order from anywhere at any time
- Spending habits
- Intentions to increase spending on health and wellness top the agenda
- Younger cohorts expect to save more money over the next 12 months
- Technology
- Saudis are much more actively engaged online than their global counterparts
- Targeted advertising considered an invasion of privacy more among Gen X and Millennials
- Saudi consumers have higher ownership of gaming systems than global average
- High levels of ownership of smartwatches and fitness wearables compared to global cohorts
- Saudis use AR/VR far more than global average to enhance their shopping experience
- Younger cohorts are highly active on social networking sites
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