Fragrances in Hong Kong, China

  • ID: 310689
  • Report
  • Region: China, Hong Kong
  • 20 Pages
  • Euromonitor International
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FEATURED COMPANIES

  • BONJOUR HOLDINGS LTD
  • PROCTER & GAMBLE HK LTD
  • MORE
In 2017, fragrances sales recovered, following past years’ slump. The return of mainland Chinese tourists was the main driver behind the recovery. Excluding the tourist effect, fragrances is going through a retail value sales slump due to the diversification of distribution channels such as parallel importers both online and offline which often slash unit prices by as much as 70%

The Fragrances in Hong Kong, China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Mass Fragrances, Premium Fragrances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Fragrances market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
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FEATURED COMPANIES

  • BONJOUR HOLDINGS LTD
  • PROCTER & GAMBLE HK LTD
  • MORE
FRAGRANCES IN HONG KONG, CHINA

Headlines
Prospects
Fragrances Sales Heavily Depend on Mainland Chinese Purchases
Premium Women's Fragrances Continue To Lead and Grow Fastest in Sales
Competitive Landscape
Despite Niche Brand Launches, Mainstream Brands Continue To Lead Sales
Roll-ons Lower Customer Entry Barrier for Premium Niche Brands

Category Data
Table 1 Sales of Fragrances by Category: Value 2012-2017
Table 2 Sales of Fragrances by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Fragrances: % Value 2013-2017
Table 4 LBN Brand Shares of Fragrances: % Value 2014-2017
Table 5 LBN Brand Shares of Premium Men's Fragrances: % Value 2014-2017
Table 6 LBN Brand Shares of Premium Women's Fragrances: % Value 2014-2017
Table 7 Forecast Sales of Fragrances by Category: Value 2017-2022
Table 8 Forecast Sales of Fragrances by Category: % Value Growth 2017-2022
Executive Summary
Sales Recovered in 2017 Following the Rebound in Mainland Chinese Tourist Inflows
Air Pollution and Daily Stress Boost High-concentrate Solutions and Natural Care
L'oréal Hk Ltd and Estée Lauder Hk Ltd Lead Value Sales
Key Developments: Propolis, Fluid Sunscreen, Roll-on Perfumes and Hair Colourants
Positive Sales Outlook, With Direct Travel Links To Mainland Opening Soon

Market Data
Table 9 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 11 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 12 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 13 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 14 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 15 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Definitions
Sources
Summary 1 Research Sources
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FEATURED COMPANIES

  • BONJOUR HOLDINGS LTD
  • PROCTER & GAMBLE HK LTD
  • MORE
Mass brands getting more popular

As an indicator of the significance of size in the cosmetics and toiletries industry, technological advancements and research and development has led to an increasing number of “mass brand” products in the colour cosmetics and skin care sectors to offer functional attributes similar to those of their premium counterparts. Max Factor, for example, with its Aquary Pearl range of make-up, uses a similar type of light-reflecting pigments used by the premium brands to produce a finish that is transparent and luminous. This is due to the lower barriers to technology, which has allowed mass brands to incorporate similar ingredients used in premium brands into its products. Other mass brands that have benefited from this trend, either due to lower barriers to technology or their alignment with the major consumer groups, such as Procter & Gamble, Unilever and Beiersdorf, include Olay, Nivea and Neutrogena.

Premium skin care brands are emphasising experiential aspect of product

In an increasingly competitive market and as a response to flagging consumer loyalty, premium skin care brands and even specialist retailers are emphasising the experiential aspects of their product in the local market. They are doing this through the setting up of brand-specific beauty salons and spas, which not only engage in a highly involved product sales process, but also provide make-up and skin care services. Since 2004, major players, such as Kose, L’Oréal, H2O and cult brand Aesop, have set up what are known as “concept stores” around the city.

For example, L’Oréal Hong Kong aims to increase its visibility through the establishment of more stores catering to separately distinct customer segments. In 2005, L’Oréal Hong Kong opened its first Vichy concept store in Causeway Bay, targeted specifically at consumers with mild skin problems, with plans for more in the coming years within its brand portfolio. In addition to an improved level of service, concept stores and beauty boutiques employ state-of-the-art technology and personalised consultation to engage in greater consumer education.
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SHISEIDO DAH CHONG HONG COSMETICS LTD
BONJOUR HOLDINGS LTD
SA SA INTERNATIONAL HOLDINGS LTD
PROCTER & GAMBLE HK LTD
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