+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

PRINTER FRIENDLY

Fragrances in Hong Kong, China

  • ID: 310689
  • Report
  • June 2019
  • Region: China, Hong Kong
  • 20 Pages
  • Euromonitor International
1 of 2
Premium brands continued to record stronger growth over mass fragrances in 2018. In Hong Kong, where sales are mainly driven by Mainland tourists, the symbolic value of owning a piece of luxury at an affordable price point appeals to consumers. Within the premium segment, growth of women’s fragrances is the strongest for the forecast period, followed by men’s then unisex brands.

The Fragrances in Hong Kong, China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Mass Fragrances, Premium Fragrances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Fragrances market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
2 of 2
Fragrances in Hong Kong, China

List of Contents and Tables
Headlines
Prospects
Premium Fragrances Soar Thanks To Their Symbolic Value and Suitability for Gifting
Flavour Notes and Scents Become More Important To Local Consumers
Wider Offline and Online Distribution Channels Contribute To Overall Category Growth
Competitive Landscape
Leadership Position of Traditional Designer Houses Is Challenged
Customers Attracted To Wide Collections and Unique Fragrances of Fragrance Specialists
Slow Moving Performance of Mass Fragrances Negatively Affects Category Leader Body Shop
Category Data
Table 1 Sales of Fragrances by Category: Value 2013-2018
Table 2 Sales of Fragrances by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Fragrances: % Value 2014-2018
Table 4 LBN Brand Shares of Fragrances: % Value 2015-2018
Table 5 LBN Brand Shares of Premium Men's Fragrances: % Value 2015-2018
Table 6 LBN Brand Shares of Premium Women's Fragrances: % Value 2015-2018
Table 7 Forecast Sales of Fragrances by Category: Value 2018-2023
Table 8 Forecast Sales of Fragrances by Category: % Value Growth 2018-2023
Executive Summary
Greater Accessibility To Mainland Chinese Tourists Boosts Beauty and Personal Care
Growing Demand for Natural Products and Ingredients
Global Giants L'oréal and Estée Lauder Maintain Lead in 2018
Multitude of New Launches Characterise 2018
Beauty and Personal Care Set To Achieve Positive Forecast Period Growth
Market Data
Table 9 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 11 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 12 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 13 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 14 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 15 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Note: Product cover images may vary from those shown
3 of 2

Loading
LOADING...

4 of 2
Mass brands getting more popular

As an indicator of the significance of size in the cosmetics and toiletries industry, technological advancements and research and development has led to an increasing number of “mass brand” products in the colour cosmetics and skin care sectors to offer functional attributes similar to those of their premium counterparts. Max Factor, for example, with its Aquary Pearl range of make-up, uses a similar type of light-reflecting pigments used by the premium brands to produce a finish that is transparent and luminous. This is due to the lower barriers to technology, which has allowed mass brands to incorporate similar ingredients used in premium brands into its products. Other mass brands that have benefited from this trend, either due to lower barriers to technology or their alignment with the major consumer groups, such as Procter & Gamble, Unilever and Beiersdorf, include Olay, Nivea and Neutrogena.

Premium skin care brands are emphasising experiential aspect of product

In an increasingly competitive market and as a response to flagging consumer loyalty, premium skin care brands and even specialist retailers are emphasising the experiential aspects of their product in the local market. They are doing this through the setting up of brand-specific beauty salons and spas, which not only engage in a highly involved product sales process, but also provide make-up and skin care services. Since 2004, major players, such as Kose, L’Oréal, H2O and cult brand Aesop, have set up what are known as “concept stores” around the city.

For example, L’Oréal Hong Kong aims to increase its visibility through the establishment of more stores catering to separately distinct customer segments. In 2005, L’Oréal Hong Kong opened its first Vichy concept store in Causeway Bay, targeted specifically at consumers with mild skin problems, with plans for more in the coming years within its brand portfolio. In addition to an improved level of service, concept stores and beauty boutiques employ state-of-the-art technology and personalised consultation to engage in greater consumer education.
Note: Product cover images may vary from those shown
Adroll
adroll