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Surface Care in the Netherlands

  • ID: 310820
  • Report
  • February 2020
  • Region: Europe, Netherlands
  • 5 Pages
  • Euromonitor International
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Surface care registered retail current value growth in 2019, but the volume sales decline continued. In addition to rising unit prices due to the VAT increase, rising hygiene awareness, changing lifestyles and increasing per capita income drove a shift towards higher-value, more efficient home care products. Consumers have increasingly busy lifestyles.

The author's Surface Care in Netherlands market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Home Care.

Data coverage: market sizes historic and forecasts, company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Surface Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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List Of Contents And Tables
  • Headlines
  • Prospects
  • Value Growth But Volume Decline As Consumers Purchase High-Value Products
  • Room- And Task-Specific Surface Cleaners Outperform Multi-Purpose Cleaners
  • Consumers Look For More Than Just Basic Functions
  • Competitive Landscape
  • Colgate-Palmolive Nederland Retains Its Lead In Surface Care With Ajax
  • Unilever Nederland Battles It Out With Reckitt Benckiser For Second Position
  • Product Launches Containing Fewer Chemical Ingredients And Better Cleaning
  • Category Data
  • Table 1 Sales Of Surface Care By Category: Value 2014-2019
  • Table 2 Sales Of Surface Care By Category: % Value Growth 2014-2019
  • Table 3 Sales Of Home Care Wipes And Floor Cleaning Systems By Category: Value 2014-2019
  • Table 4 Sales Of Home Care Wipes And Floor Cleaning Systems By Category: % Value Growth 2014-2019
  • Table 5 Nbo Company Shares Of Surface Care: % Value 2015-2019
  • Table 6 Lbn Brand Shares Of Surface Care: % Value 2016-2019
  • Table 7 Nbo Company Shares Of Home Care Wipes And Floor Cleaning Systems: % Value 2015-2019
  • Table 8 Lbn Brand Shares Of Home Care Wipes And Floor Cleaning Systems: % Value 2016-2019
  • Table 9 Forecast Sales Of Surface Care By Category: Value 2019-2024
  • Table 10 Forecast Sales Of Surface Care By Category: % Value Growth 2019-2024
  • Executive Summary
  • Home Care Continues To See Stable Growth In 2019
  • Convenience, Efficacy, Fragrance And Extra Benefits Attract Consumers
  • Unilever Nederland Continues To See Sales Growth, But Is Challenged By Small Players
  • New Products And Reformulations Focus On The Environment
  • Home Care Expected To Increase, But Promotions Will Limit Value Growth
  • Market Indicators
  • Table 11 Households 2014-2019
  • Market Data
  • Table 12 Sales Of Home Care By Category: Value 2014-2019
  • Table 13 Sales Of Home Care By Category: % Value Growth 2014-2019
  • Table 14 Nbo Company Shares Of Home Care: % Value 2015-2019
  • Table 15 Lbn Brand Shares Of Home Care: % Value 2016-2019
  • Table 16 Penetration Of Private Label In Home Care By Category: % Value 2014-2019
  • Table 17 Distribution Of Home Care By Format: % Value 2014-2019
  • Table 18 Distribution Of Home Care By Format And Category: % Value 2019
  • Table 19 Forecast Sales Of Home Care By Category: Value 2019-2024
  • Table 20 Forecast Sales Of Home Care By Category: % Value Growth 2019-2024
  • Sources
  • Summary 1 Research Sources
Note: Product cover images may vary from those shown
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