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Dietary Supplements in Denmark

  • ID: 310837
  • Report
  • September 2021
  • Region: Denmark
  • 25 Pages
  • Euromonitor International
Dietary supplements are big business in Denmark and in fact it is the largest consumer health product area in terms of value sales. In 2021, dietary supplement is expected to register current value growth, though growth will be lower than in 2020. When the pandemic hit, dietary supplements products that boost the immune system performed well. These included products such as echinacea, garlic, and probiotics.

The publisher's Dietary Supplements in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. Forecasts to 2025 illustrate how the market is set to change.

Product coverage:


Combination Dietary Supplements, Herbal/Traditional Dietary Supplements, Non-Herbal/Traditional Dietary Supplements.

Data coverage:


Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?


  • Get a detailed picture of the Dietary Supplements market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown

KEY DATA FINDINGS
2021 DEVELOPMENTS
  • Normal consumer behaviour resumes
  • Status quo remains in 2021
  • Old familiars still account for majority of value sales

PROSPECTS AND OPPORTUNITIES
  • Segmentation key to growth over forecast period
  • Holistic approach to health drives value sales
  • Ageing population drives value growth for supplements that alleviate certain medical conditions

CATEGORY DATA
  • Table 1 Sales of Dietary Supplements by Category: Value 2016-2021
  • Table 2 Sales of Dietary Supplements by Category: % Value Growth 2016-2021
  • Table 3 Sales of Dietary Supplements by Positioning: % Value 2016-2021
  • Table 4 NBO Company Shares of Dietary Supplements: % Value 2017-2021
  • Table 5 LBN Brand Shares of Dietary Supplements: % Value 2018-2021
  • Table 6 Forecast Sales of Dietary Supplements by Category: Value 2021-2026
  • Table 7 Forecast Sales of Dietary Supplements by Category: % Value Growth 2021-2026

CONSUMER HEALTH IN DENMARK
EXECUTIVE SUMMARY
  • Consumer health in 2021: The big picture
  • 2021 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer health?

MARKET INDICATORS
  • Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2016-2021
  • Table 9 Life Expectancy at Birth 2016-2021

MARKET DATA
  • Table 10 Sales of Consumer Health by Category: Value 2016-2021
  • Table 11 Sales of Consumer Health by Category: % Value Growth 2016-2021
  • Table 12 NBO Company Shares of Consumer Health: % Value 2017-2021
  • Table 13 LBN Brand Shares of Consumer Health: % Value 2018-2021
  • Table 14 Penetration of Private Label in Consumer Health by Category: % Value 2016-2021
  • Table 15 Distribution of Consumer Health by Format: % Value 2016-2021
  • Table 16 Distribution of Consumer Health by Format and Category: % Value 2021
  • Table 17 Forecast Sales of Consumer Health by Category: Value 2021-2026
  • Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2021-2026

APPENDIX
OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches

DISCLAIMERDEFINITIONS
SOURCES
  • Summary 1 Research Sources
Note: Product cover images may vary from those shown