Dietary Supplements in Denmark

  • ID: 310837
  • Report
  • Region: Europe, Denmark
  • 22 Pages
  • Euromonitor International
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As Danish consumers continued to become more concerned with all aspects of their daily health and wellness, a growing number of consumers added dietary supplements to their daily routine. Combination dietary supplements was among the strongest performing categories in 2018 and benefited from the growing demand for convenience as many consumers viewed these products as a quick and easy way to cover all their dietary needs.

The Dietary Supplements in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Combination Dietary Supplements, Herbal/Traditional Dietary Supplements, Non-Herbal/Traditional Dietary Supplements.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Dietary Supplements market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
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DIETARY SUPPLEMENTS IN DENMARK

List of Contents and Tables
Headlines
Prospects
Health Awareness Supports Growth
Product Positioning Becomes Increasingly Important
Competitive Landscape
Private Label Struggles Against Established Brands
Orkla Care Continues To Lead Dietary Supplements in Denmark
Category Data
Table 1 Sales of Dietary Supplements by Category: Value 2013-2018
Table 2 Sales of Dietary Supplements by Category: % Value Growth 2013-2018
Table 3 Sales of Dietary Supplements by Positioning: % Value 2013-2018
Table 4 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2013-2018
Table 5 NBO Company Shares of Dietary Supplements: % Value 2014-2018
Table 6 LBN Brand Shares of Dietary Supplements: % Value 2015-2018
Table 7 Forecast Sales of Dietary Supplements by Category: Value 2018-2023
Table 8 Forecast Sales of Dietary Supplements by Category: % Value Growth 2018-2023
Executive Summary
Continued Growth for Consumer Health in Denmark in 2018
Value Growth Is Slightly Faster in 2018 Than Over the Review Period
Private Label Remains Marginal But Gains Ground
Chemists/pharmacies Remains the Leading Distribution Channel
Moderate Growth Rates Expected Over the Forecast Period
Market Indicators
Table 9 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018
Table 10 Life Expectancy at Birth 2013-2018
Market Data
Table 11 Sales of Consumer Health by Category: Value 2013-2018
Table 12 Sales of Consumer Health by Category: % Value Growth 2013-2018
Table 13 NBO Company Shares of Consumer Health: % Value 2014-2018
Table 14 LBN Brand Shares of Consumer Health: % Value 2015-2018
Table 15 Penetration of Private Label in Consumer Health by Category: % Value 2013-2018
Table 16 Distribution of Consumer Health by Format: % Value 2013-2018
Table 17 Distribution of Consumer Health by Format and Category: % Value 2018
Table 18 Forecast Sales of Consumer Health by Category: Value 2018-2023
Table 19 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Summary 1 OTC: Switches
Sources
Summary 2 Research Sources
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