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Dietary Supplements in Japan

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    Report

  • 29 Pages
  • September 2025
  • Region: Japan
  • Euromonitor International
  • ID: 310839
Retail value sales of dietary supplements are expected to rise in current terms in Japan in 2025. During the year, the category has begun to recover from the decline experienced in 2024, which had been triggered by consumer hesitancy following the red yeast rice safety issue. While the overall market showed signs of rebound, the lingering effects of the incident continued to impact certain segments, particularly those with a high proportion of elderly users.

The Dietary Supplements in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Combination Dietary Supplements, Herbal/Traditional Dietary Supplements, Non-Herbal/Traditional Dietary Supplements.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Dietary Supplements market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Recovery in dietary supplements: consumption of traditional ingredients declines amongst seniors, while proteins and probiotics drive growth
  • Dietary supplements expands beyond tablets to broaden user base
  • Preventive healthcare trends align with corporate strategies to expand private labels, enhancing credibility and profitability through expert supervision and data integration
PROSPECTS AND OPPORTUNITIES
  • Anti-ageing focus and dietary guidelines revision propel growth in dietary supplements, expanding demand for minerals and new needs in bone, vascular, and brain health
  • Stricter ingredient review and mandatory GMP in response to the red yeast rice issue slow supplement development but offer an opportunity to enhance industry credibility
  • Integrated beauty solutions combine inner and outer care, companies strengthen dual approach products
CATEGORY DATA
  • Table 1 Sales of Dietary Supplements by Category: Value 2020-2025
  • Table 2 Sales of Dietary Supplements by Category: % Value Growth 2020-2025
  • Table 3 Sales of Dietary Supplements by Positioning: % Value 2020-2025
  • Table 4 NBO Company Shares of Dietary Supplements: % Value 2021-2025
  • Table 5 LBN Brand Shares of Dietary Supplements: % Value 2022-2025
  • Table 6 Forecast Sales of Dietary Supplements by Category: Value 2025-2030
  • Table 7 Forecast Sales of Dietary Supplements by Category: % Value Growth 2025-2030
CONSUMER HEALTH IN JAPAN
EXECUTIVE SUMMARY
  • Consumer Health in 2025: The big picture
  • Key trends in 2025
  • Competitive landscape
  • Channel developments
  • What next for consumer health?
MARKET INDICATORS
  • Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2020-2025
  • Table 9 Life Expectancy at Birth 2020-2025
MARKET DATA
  • Table 10 Sales of Consumer Health by Category: Value 2020-2025
  • Table 11 Sales of Consumer Health by Category: % Value Growth 2020-2025
  • Table 12 NBO Company Shares of Consumer Health: % Value 2021-2025
  • Table 13 LBN Brand Shares of Consumer Health: % Value 2022-2025
  • Table 14 Penetration of Private Label in Consumer Health by Category: % Value 2020-2025
  • Table 15 Distribution of Consumer Health by Format: % Value 2020-2025
  • Table 16 Distribution of Consumer Health by Format and Category: % Value 2025
  • Table 17 Forecast Sales of Consumer Health by Category: Value 2025-2030
  • Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030
APPENDIX
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
DISCLAIMERDEFINITIONS
SOURCES
  • Summary 1 Research Sources