Over-The-Counter (OTC) Vitamins And Minerals Dietary Supplements Global Market Report 2025

The over-the-counter vitamins and minerals dietary supplements market size has grown strongly in recent years. It will grow from $51.03 billion in 2024 to $54.33 billion in 2025 at a compound annual growth rate (CAGR) of 6.5%. This historical growth can be linked to greater public awareness of health, an expanding elderly population, increased tendencies toward self-care, rising disposable income levels, and a growing incidence of chronic lifestyle-related illnesses.

The over-the-counter vitamins and minerals dietary supplements market size is expected to see strong growth in the next few years. It will grow to $69.21 billion in 2029 at a compound annual growth rate (CAGR) of 6.2%. Key factors driving this future expansion include a stronger emphasis on health prevention, rising digital commerce adoption, growing interest in tailored nutrition solutions, a surge in the senior demographic, and continuous advancements in supplement product innovations. Notable trends anticipated during this period are the evolution of alternative supplement forms like gummies and dissolvables, breakthroughs in bioavailability-enhancing technologies, growth in demand for natural and organic formulations, application of artificial intelligence in personalized nutrition planning, and development of environmentally responsible packaging methods.

The increasing awareness of preventive healthcare is anticipated to drive the growth of the OTC vitamins and minerals dietary supplements market. Preventive healthcare involves medical practices and lifestyle changes aimed at preventing illnesses, detecting health issues early, and promoting general wellness. This approach is becoming more prevalent as individuals seek to avoid chronic conditions and reduce healthcare expenses. OTC vitamins and minerals supplements play an essential role in this effort by addressing nutritional deficiencies, supporting immune health, and lowering the risk of chronic disease development. For example, in March 2025, Eurostat, a government agency based in Luxembourg, reported that in 2022, European Union countries allocated €90.4 billion ($103.03 billion) to preventive healthcare, amounting to 0.57% of the region’s GDP. This significant investment underscores the rising emphasis on preventive care, which, in turn, supports the expansion of the vitamins and dietary supplements market.

Companies in the OTC vitamins and minerals dietary supplements market are increasingly focused on creating advanced products such as eye nutritional supplements to promote vision health. These over-the-counter supplements contain a combination of vitamins, minerals, and antioxidants designed to protect and maintain eye function. They assist in alleviating eye strain, preserving vision, and addressing age-related issues like macular degeneration. For instance, in June 2024, Bausch + Lomb, a Canada-based eye health product manufacturer, introduced Blink NutriTears, an OTC supplement aimed at treating dry eye. The product includes a proprietary mix of lutein, zeaxanthin, curcumin, and vitamin D and is clinically validated to target the underlying causes of dry eye, stimulate tear production, and deliver noticeable symptom relief within 2 to 4 weeks. Clinical studies demonstrated that the supplement improved ocular symptom severity and tear film stability, helping tears remain on the eye 33% longer. Blink NutriTears will be sold both in-store and online.

In April 2025, Clayton, Dubilier & Rice, LLC, a private equity firm based in the United States, acquired a 50% controlling stake in Opella, a consumer healthcare company, from Sanofi for €10 billion ($11.38 billion). This acquisition is intended to establish Opella as an independent leader in the consumer health space. CD&R aims to enhance Opella’s innovation, strengthen its brand presence, and facilitate international growth. Opella, based in the US, produces and markets a range of over-the-counter products, including medications, vitamins, minerals, and dietary supplements.

Major players in the over-the-counter (otc) vitamins and minerals dietary supplements market are Pfizer Inc., Johnson & Johnson, Bayer AG, Sanofi S.A., Abbott Laboratories, GlaxoSmithKline plc, Reckitt Benckiser Group plc, Koninklijke DSM N.V., Nestlé S.A., Herbalife Nutrition Ltd., Amway Corporation, GNC Holdings Inc., USANA Health Sciences, Jamieson Wellness Inc., Nature’s Way Products LLC, NOW Foods, Blackmores Limited, Swisse Wellness Pty Ltd, New Chapter, Puritan’s Pride.

North America was the largest region in the over-the-counter vitamins and minerals dietary supplements market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in over-the-counter (OTC) vitamins and minerals dietary supplements report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the over-the-counter (OTC) vitamins and minerals dietary supplements market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Over-the-counter (OTC) vitamins and minerals dietary supplements are non-prescription, easily obtainable products that assist in bridging nutritional deficiencies in daily diets. These supplements are intended to support overall health, bolster immune function, increase energy levels, and help avoid nutrient shortages. Their easy accessibility aligns with individuals' pursuit of preventive healthcare and everyday wellness routines.

The primary product categories of OTC vitamins and minerals dietary supplements include vitamins, minerals, and dietary supplements. Vitamins are crucial organic substances needed in small quantities for essential metabolic activities, contributing to growth, immunity, and general well-being. They come in multiple forms such as tablets, capsules, softgels, powders, liquids, and gummies, and are distributed through a variety of channels like pharmacies, supermarkets and hypermarkets, online platforms, and health-focused retail outlets. These products are utilized in diverse areas including pain management, cardiovascular health, cancer prevention, cognitive function, eye care, and more, catering to both children and adult consumers.

The OTC vitamins and minerals dietary supplements market research report is one of a series of new reports that provides OTC vitamins and minerals dietary supplements market statistics, including the OTC vitamins and minerals dietary supplements industry global market size, regional shares, competitors with the OTC vitamins and minerals dietary supplements market share, detailed OTC vitamins and minerals dietary supplements market segments, market trends, and opportunities, and any further data you may need to thrive in the OTC vitamins and minerals dietary supplements industry. This OTC vitamins and minerals dietary supplements market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The over-the-counter (OTC) vitamins and minerals dietary supplements market consists of sales of effervescent tablets, sprays, and transdermal patches. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values and are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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