Dietary Supplements in Germany

  • ID: 313091
  • Report
  • Region: Europe, Germany
  • 24 Pages
  • Euromonitor International
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In 2018, dietary supplements continued to register steady growth, mainly thanks to the fact that German consumers have become increasingly conscious about their health and so are willing to spend more on products which are perceived as beneficial in this regard. That is particularly the case with consumers who do not have a balanced and varied diet and therefore take dietary supplements in order to avoid a lack of essential nutrients.

The Dietary Supplements in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Combination Dietary Supplements, Herbal/Traditional Dietary Supplements, Non-Herbal/Traditional Dietary Supplements.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Dietary Supplements market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
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DIETARY SUPPLEMENTS IN GERMANY

List of Contents and Tables
Headlines
Prospects
Dietary Supplements Benefiting From Growing Health Awareness
Distinct Consumer Groups Have Different Preferences
Further Growth Anticipated Over the Forecast Period
Competitive Landscape
Mcm Klosterfrau Remains the Leading Brand Manufacturer
Private Label Continues To Command the Strongest Share of Sales
Dietary Supplements Characterised by Strong Competition and Fragmentation
Category Data
Table 1 Sales of Dietary Supplements by Category: Value 2013-2018
Table 2 Sales of Dietary Supplements by Category: % Value Growth 2013-2018
Table 3 Sales of Dietary Supplements by Positioning: % Value 2013-2018
Table 4 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2013-2018
Table 5 NBO Company Shares of Dietary Supplements: % Value 2014-2018
Table 6 LBN Brand Shares of Dietary Supplements: % Value 2015-2018
Table 7 Forecast Sales of Dietary Supplements by Category: Value 2018-2023
Table 8 Forecast Sales of Dietary Supplements by Category: % Value Growth 2018-2023
Executive Summary
Consumer Health Continues To Record Steady Growth
Growing Health Awareness Helps Support Several Trends
Focus on Healthy Lifestyles Serves To Intensify Competition
Internet Retailing Drives Growth in Consumer Health
Slightly Weaker Performance Expected Over the Forecast Period
Market Indicators
Table 9 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018
Table 10 Life Expectancy at Birth 2013-2018
Market Data
Table 11 Sales of Consumer Health by Category: Value 2013-2018
Table 12 Sales of Consumer Health by Category: % Value Growth 2013-2018
Table 13 NBO Company Shares of Consumer Health: % Value 2014-2018
Table 14 LBN Brand Shares of Consumer Health: % Value 2015-2018
Table 15 Penetration of Private Label in Consumer Health by Category: % Value 2013-2018
Table 16 Distribution of Consumer Health by Format: % Value 2013-2018
Table 17 Distribution of Consumer Health by Format and Category: % Value 2018
Table 18 Forecast Sales of Consumer Health by Category: Value 2018-2023
Table 19 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Summary 1 OTC: Switches
Definitions
Sources
Summary 2 Research Sources
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