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Dietary Supplements in Italy

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    Report

  • 27 Pages
  • September 2023
  • Region: Italy
  • Euromonitor International
  • ID: 313092
Description Jump to:
Dietary supplements is set to see strong growth in current value terms in 2023. One major driver of this performance is the dynamic growth being seen in probiotic supplements in 2023, which is set to see the second consecutive year of double-digit growth in current value terms. Sales have already recovered and exceeded pre-pandemic levels with there being a growing awareness of the benefits of consuming these products.

The analyst's Dietary Supplements in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.

Product coverage:
Combination Dietary Supplements, Herbal/Traditional Dietary Supplements, Non-Herbal/Traditional Dietary Supplements.

Data coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Dietary Supplements market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

DIETARY SUPPLEMENTS IN ITALYKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Probiotics set to drive category growth in 2023
  • As life returns to “normal” Italians demand energy-boosting products
  • The latest EFSA regulations cast a shadow over dietary supplements to lower cholesterol
PROSPECTS AND OPPORTUNITIES
  • Category will continue to grow, showing a similar pattern to the pre-pandemic period
  • Sales of mineral supplements set to be driven by rising temperatures
  • Interest in immunity and mood/relaxing dietary supplements set to diminish as consumer priorities change
CATEGORY DATA
  • Table 1 Sales of Dietary Supplements by Category: Value 2018-2023
  • Table 2 Sales of Dietary Supplements by Category: % Value Growth 2018-2023
  • Table 3 Sales of Dietary Supplements by Positioning: % Value 2018-2023
  • Table 4 NBO Company Shares of Dietary Supplements: % Value 2019-2023
  • Table 5 LBN Brand Shares of Dietary Supplements: % Value 2020-2023
  • Table 6 Forecast Sales of Dietary Supplements by Category: Value 2023-2028
  • Table 7 Forecast Sales of Dietary Supplements by Category: % Value Growth 2023-2028
CONSUMER HEALTH IN ITALY
EXECUTIVE SUMMARY
  • Consumer health in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer health?
MARKET INDICATORS
  • Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2018-2023
  • Table 9 Life Expectancy at Birth 2018-2023
MARKET DATA
  • Table 10 Sales of Consumer Health by Category: Value 2018-2023
  • Table 11 Sales of Consumer Health by Category: % Value Growth 2018-2023
  • Table 12 NBO Company Shares of Consumer Health: % Value 2019-2023
  • Table 13 LBN Brand Shares of Consumer Health: % Value 2020-2023
  • Table 14 Penetration of Private Label in Consumer Health by Category: % Value 2018-2023
  • Table 15 Distribution of Consumer Health by Format: % Value 2018-2023
  • Table 16 Distribution of Consumer Health by Format and Category: % Value 2023
  • Table 17 Forecast Sales of Consumer Health by Category: Value 2023-2028
  • Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2023-2028
APPENDIX
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
DISCLAIMERDEFINITIONS
SOURCES
  • Summary 1 Research Sources

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About the Health Supplement Market

The Health Supplement market is composed of Vitamins and Dietary Supplements, which are products intended to supplement the diet and provide nutrients such as vitamins, minerals, fiber, fatty acids, or amino acids that may be missing or may not be consumed in sufficient quantities in a person's diet. These products are available in a variety of forms, including tablets, capsules, powders, energy bars, and liquids. The Health Supplement market is a rapidly growing industry, with consumers increasingly turning to these products to improve their overall health and wellness. Consumers are also increasingly looking for products that are natural, organic, and free from artificial ingredients. Some of the major companies in the Health Supplement market include GNC, Nature's Way, NOW Foods, Herbalife, and Amway. These companies offer a wide range of products, from vitamins and minerals to herbal supplements and energy bars. Show Less Read more

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