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Dietary Supplements in Romania

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    Report

  • 24 Pages
  • September 2022
  • Region: Romania
  • Euromonitor International
  • ID: 316856
Dietary supplements is expected to continue to see retail volume and current value growth over 2022. This performance shows that Romanian consumers have not given up some of the habits they started, consolidated or intensified during the pandemic. Importantly, higher awareness of the importance of health and prevention continues to positively impact the retail sales development of dietary supplements. However, in the second half of 2022, consumers started to be more concerned about high inflatio...

The Dietary Supplements in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Combination Dietary Supplements, Herbal/Traditional Dietary Supplements, Non-Herbal/Traditional Dietary Supplements.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Dietary Supplements market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

DIETARY SUPPLEMENTS IN ROMANIAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Heightened awareness of the importance of health continues to spur sales of dietary supplements
  • Convenience and effective mixes boost the appeal of combination products
  • Players invest in marketing and innovation to stand out in a highly competitive category
PROSPECTS AND OPPORTUNITIES
  • Tighter budgets expected to dampen the growth in demand
  • Players look to innovation to differentiate their offer
  • Ageing population and healthier diet trends to offer growth avenues
CATEGORY DATA
  • Table 1 Sales of Dietary Supplements by Category: Value 2017-2022
  • Table 2 Sales of Dietary Supplements by Category: % Value Growth 2017-2022
  • Table 3 Sales of Dietary Supplements by Positioning: % Value 2017-2022
  • Table 4 NBO Company Shares of Dietary Supplements: % Value 2018-2022
  • Table 5 LBN Brand Shares of Dietary Supplements: % Value 2019-2022
  • Table 6 Forecast Sales of Dietary Supplements by Category: Value 2022-2027
  • Table 7 Forecast Sales of Dietary Supplements by Category: % Value Growth 2022-2027
CONSUMER HEALTH IN ROMANIA
EXECUTIVE SUMMARY
  • Consumer health in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer health?
MARKET INDICATORS
  • Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2017-2022
  • Table 9 Life Expectancy at Birth 2017-2022
MARKET DATA
  • Table 10 Sales of Consumer Health by Category: Value 2017-2022
  • Table 11 Sales of Consumer Health by Category: % Value Growth 2017-2022
  • Table 12 NBO Company Shares of Consumer Health: % Value 2018-2022
  • Table 13 LBN Brand Shares of Consumer Health: % Value 2019-2022
  • Table 14 Distribution of Consumer Health by Format: % Value 2017-2022
  • Table 15 Distribution of Consumer Health by Format and Category: % Value 2022
  • Table 16 Forecast Sales of Consumer Health by Category: Value 2022-2027
  • Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2022-2027
APPENDIX
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
DISCLAIMERDEFINITIONS
SOURCES
  • Summary 1 Research Sources