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Dietary Supplements in Romania

  • ID: 316856
  • Report
  • October 2019
  • Region: Europe, Romania
  • 21 Pages
  • Euromonitor International
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The excellent growth rates in 2018 and 2019 for dietary supplements were the result of improvements in the economy, which induced a noticeable rise in disposable incomes. Higher incomes led to changes in lifestyle, with people focusing more on their health and wellbeing. Advertising campaigns highlighting the positive effects of dietary supplements on good health contributed essentially to the performance of the category and to increased visibility of brands.

The author's Dietary Supplements in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Combination Dietary Supplements, Herbal/Traditional Dietary Supplements, Non-Herbal/Traditional Dietary Supplements.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Dietary Supplements market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Dietary Supplements in Romania

List of Contents and Tables
Headlines
Prospects
Romanians Address Their Health More Closely, Promoting Good Sales Growth
Consumers Become More Vigilant About Specific Illness Prevention
Convenience and Cost-savings Are A Great Combination
Competitive Landscape
Very Little Difference Between the Leading Players Calls for Innovation
Terapia Has the Best of Both Worlds
Intensive Advertising Pays Off for A Few
Category Data
Table 1 Sales of Dietary Supplements by Category: Value 2014-2019
Table 2 Sales of Dietary Supplements by Category: % Value Growth 2014-2019
Table 3 Sales of Dietary Supplements by Positioning: % Value 2014-2019
Table 4 NBO Company Shares of Dietary Supplements: % Value 2015-2019
Table 5 LBN Brand Shares of Dietary Supplements: % Value 2016-2019
Table 6 Forecast Sales of Dietary Supplements by Category: Value 2019-2024
Table 7 Forecast Sales of Dietary Supplements by Category: % Value Growth 2019-2024
Executive Summary
Rising Incomes Push Romanians To Make Healthier Choices
Ageing and Busier Schedules Provide Consumer Health With Strong Demand Sources
Local and International Companies Vie Strongly for Share
Chemists/pharmacies Remains the Go-to Channel
Healthy Growth Rates Will Persist
Market Indicators
Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 9 Life Expectancy at Birth 2014-2019
Market Data
Table 10 Sales of Consumer Health by Category: Value 2014-2019
Table 11 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 12 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 13 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 14 Penetration of Private Label in Consumer Health by Category: % Value 2014-2019
Table 15 Distribution of Consumer Health by Format: % Value 2014-2019
Table 16 Distribution of Consumer Health by Format and Category: % Value 2019
Table 17 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Definitions
Sources
Summary 1 Research Sources
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