Dietary Supplements in Italy

  • ID: 313092
  • Report
  • Region: Europe, Italy
  • 22 Pages
  • Euromonitor International
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Dietary supplements benefited from consumers’ increasing concerns about maintaining long-term health. There is a growing health culture in Italy, with consumers believing that following a healthy lifestyle and diet combined with vitamins and dietary supplements can be effective in improving their health and wellbeing and to manage and prevent chronic ailments.

The Dietary Supplements in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Combination Dietary Supplements, Herbal/Traditional Dietary Supplements, Non-Herbal/Traditional Dietary Supplements.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Dietary Supplements market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
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DIETARY SUPPLEMENTS IN ITALY

List of Contents and Tables
Headlines
Prospects
Growing Focus on Long-term Health and Prevention Drives Growth
Growth To Slow Due To High Penetration Level
Demand for Specific Positioning Increasingly Impacts Dietary Supplements
Competitive Landscape
Sanofi Maintains Lead, Followed by Dynamic Herbal Specialist Aboca
Main Brands Set To Benefit As Italy Opens Up To Corporate Ownership in Pharmacies
Category Data
Table 1 Sales of Dietary Supplements by Category: Value 2013-2018
Table 2 Sales of Dietary Supplements by Category: % Value Growth 2013-2018
Table 3 Sales of Dietary Supplements by Positioning: % Value 2013-2018
Table 4 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2013-2018
Table 5 NBO Company Shares of Dietary Supplements: % Value 2014-2018
Table 6 LBN Brand Shares of Dietary Supplements: % Value 2015-2018
Table 7 Forecast Sales of Dietary Supplements by Category: Value 2018-2023
Table 8 Forecast Sales of Dietary Supplements by Category: % Value Growth 2018-2023
Executive Summary
Italians' Focus on Long-term Health and Prevention Ensures Steady Growth
An Increasingly Stressed and Ageing Population Is Shaping Consumer Health Demand
Domestic Herbal Specialist Aboca Continues To Gain Share in Italy
OTC Medicines Permitted for Retail Through Online Pharmacies
Positive Forecast Due To the Trend Towards Wellbeing and Self-medication
Market Indicators
Table 9 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018
Table 10 Life Expectancy at Birth 2013-2018
Market Data
Table 11 Sales of Consumer Health by Category: Value 2013-2018
Table 12 Sales of Consumer Health by Category: % Value Growth 2013-2018
Table 13 NBO Company Shares of Consumer Health: % Value 2014-2018
Table 14 LBN Brand Shares of Consumer Health: % Value 2015-2018
Table 15 Penetration of Private Label in Consumer Health by Category: % Value 2013-2018
Table 16 Distribution of Consumer Health by Format: % Value 2013-2018
Table 17 Distribution of Consumer Health by Format and Category: % Value 2018
Table 18 Forecast Sales of Consumer Health by Category: Value 2018-2023
Table 19 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Sources
Summary 1 Research Sources
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