Dietary Supplements in Saudi Arabia

The onset of the COVID-19 pandemic led to increased demand for dietary supplements, with the category registering strong sales growth in both 2020 and 2021. Since the onset of the virus, consumers have educated themselves on the health benefits of specific ingredients and become particularly interested in dietary supplements with an immunity positioning, as well as those which are known to improve general health. As such, echinacea, beta-glucan, calcium, and zinc are witnessing significant inter...

The Dietary Supplements in Saudi Arabia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Combination Dietary Supplements, Herbal/Traditional Dietary Supplements, Non-Herbal/Traditional Dietary Supplements.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Dietary Supplements market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

DIETARY SUPPLEMENTS IN SAUDI ARABIAKEY DATA FINDINGS

2022 DEVELOPMENTS

Demand for products with an immunity-boosting position rises due to lingering fears of illness and the return of tourism
Tonics fully recovers as consumers consider their overall health and immunity
Vitabiotics continues to lead a highly fragmented dietary supplements category

PROSPECTS AND OPPORTUNITIES

Greater health awareness will continue to benefit sales of dietary supplements
Despite predicted rise of private label brands, cost-conscious consumers may prove willing to pay more for quality
E-commerce retailers to expand to cater to Saudi dietary supplements demand

CATEGORY DATA

Table 1 Sales of Dietary Supplements by Category: Value 2017-2022
Table 2 Sales of Dietary Supplements by Category: % Value Growth 2017-2022
Table 3 Sales of Dietary Supplements by Positioning: % Value 2017-2022
Table 4 NBO Company Shares of Dietary Supplements: % Value 2018-2022
Table 5 LBN Brand Shares of Dietary Supplements: % Value 2019-2022
Table 6 Forecast Sales of Dietary Supplements by Category: Value 2022-2027
Table 7 Forecast Sales of Dietary Supplements by Category: % Value Growth 2022-2027

CONSUMER HEALTH IN SAUDI ARABIA

EXECUTIVE SUMMARY

Consumer health in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for consumer health?

MARKET INDICATORS

Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2017-2022
Table 9 Life Expectancy at Birth 2017-2022

MARKET DATA

Table 10 Sales of Consumer Health by Category: Value 2017-2022
Table 11 Sales of Consumer Health by Category: % Value Growth 2017-2022
Table 12 NBO Company Shares of Consumer Health: % Value 2018-2022
Table 13 LBN Brand Shares of Consumer Health: % Value 2019-2022
Table 14 Distribution of Consumer Health by Format: % Value 2017-2022
Table 15 Distribution of Consumer Health by Format and Category: % Value 2022
Table 16 Forecast Sales of Consumer Health by Category: Value 2022-2027
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2022-2027

APPENDIX