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Sports Drinks in Canada

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    Report

  • 30 Pages
  • November 2025
  • Region: Canada
  • Euromonitor International
  • ID: 3134449
In 2025, sports drinks in Canada began to stabilise after several challenging years, but category performance remained constrained. Off-trade volume was broadly flat, representing an improvement on the declines recorded in 2023 and 2024, while value growth moderated from the exceptionally strong gains seen in 2022-2023 at the height of the inflationary spike.

This report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2025), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Reduced Sugar Sports Drinks, Regular Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Sports Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Sports drinks stabilise after inflation shock but demand remains constrained
INDUSTRY PERFORMANCE
  • Sports drinks return to flat volume as high prices cap recovery
  • Reduced sugar and performance-positioned products prove more resilient
WHAT’S NEXT?
  • Moderate volume growth outlook supported by active lifestyles but tempered by headwinds
  • Flavour innovation and cross-category concepts expected to drive engagement
  • Sugar aversion and new labelling rules likely to reshape formulations
COMPETITIVE LANDSCAPE
  • Category leadership remains concentrated while new players target performance niches
  • Emerging brands emphasise clean, all-day hydration and selective distribution
CHANNELS
  • Forecourt retailers and discounters remain key to category reach
  • E-commerce gains traction as click-and-collect becomes routine
CATEGORY DATA
  • Table 1 Off-trade Sales of Sports Drinks: Volume 2020-2025
  • Table 2 Off-trade Sales of Sports Drinks: Value 2020-2025
  • Table 3 Off-trade Sales of Sports Drinks: % Volume Growth 2020-2025
  • Table 4 Off-trade Sales of Sports Drinks: % Value Growth 2020-2025
  • Table 5 NBO Company Shares of Off-trade Sports Drinks: % Volume 2021-2025
  • Table 6 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2022-2025
  • Table 7 NBO Company Shares of Off-trade Sports Drinks: % Value 2021-2025
  • Table 8 LBN Brand Shares of Off-trade Sports Drinks: % Value 2022-2025
  • Table 9 Forecast Off-trade Sales of Sports Drinks: Volume 2025-2030
  • Table 10 Forecast Off-trade Sales of Sports Drinks: Value 2025-2030
  • Table 11 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2025-2030
  • Table 12 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERSOFT DRINKS IN CANADA
EXECUTIVE SUMMARY
  • Soft drinks adjust to shifting health priorities, economic caution and changing consumption behaviour
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Health and wellness expectations reshape category dynamics
  • Premiumisation and affordable indulgence gain relevance in a cautious economic climate
  • Customisation and home beverage making expand, challenging ready-to-drink formats
WHAT’S NEXT?
  • Soft drinks forecast to maintain modest value growth amid constrained volume gains
  • Health priorities and functional positioning to intensify across categories
  • Regulatory shifts and ingredient pressures to influence product strategy
COMPETITIVE LANDSCAPE
  • Category leaders diversify portfolios while adjusting to shifting distribution agreements
  • Agile challengers and specialised players gain traction through innovation
CHANNELS
  • Store-based retail remains dominant as shoppers shift toward value-oriented purchasing
  • E-commerce strengthens as infrastructure and shopper confidence mature
  • Foodservice recovery remains weaker than anticipated
MARKET DATA
  • Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
  • Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
  • Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
  • Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
  • Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2025
  • Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2025
  • Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2025
  • Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2025
  • Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
  • Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
  • Table 23 Off-trade Sales of Soft Drinks by Category: Value 2020-2025
  • Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
  • Table 25 Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
  • Table 26 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025
  • Table 27 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2021-2025
  • Table 28 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2022-2025
  • Table 29 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2021-2025
  • Table 30 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2022-2025
  • Table 31 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2025
  • Table 32 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2022-2025
  • Table 33 NBO Company Shares of Off-trade Soft Drinks: % Value 2021-2025
  • Table 34 LBN Brand Shares of Off-trade Soft Drinks: % Value 2022-2025
  • Table 35 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2020-2025
  • Table 36 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2020-2025
  • Table 37 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2020-2025
  • Table 38 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2025
  • Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2025-2030
  • Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2025-2030
  • Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2025-2030
  • Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2025-2030
  • Table 43 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2025-2030
  • Table 44 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2025-2030
  • Table 45 Forecast Off-trade Sales of Soft Drinks by Category: Value 2025-2030
  • Table 46 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2025-2030
  • Table 47 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2025-2030
  • Table 48 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2025-2030
APPENDIX
  • Fountain sales stabilise alongside foodservice recovery but remain constrained by economic pressures
COUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources