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Air Care in Brazil

  • ID: 316718
  • Report
  • Region: Brazil
  • 14 Pages
  • Euromonitor International
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Compared with air care in countries in the northern hemisphere, the warmer conditions of Brazil change significantly how air care products are developed by manufacturers and used by consumers. Even in the winter, Brazilian house are not kept closed like ones in the northern hemisphere as they do not typically have heating systems. The prolonged effect of air fresheners is curtailed therefore because households are not sealed as they are in other regions.

The Air Care in Brazil market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Candle Air Fresheners, Car Air Fresheners, Electric Air Fresheners, Gel Air Fresheners, Liquid Air Fresheners, Other Air Care, Spray/Aerosol Air Fresheners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Air Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
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AIR CARE IN BRAZIL

List of Contents and Tables
Headlines
Prospects
Habitual Usage and A Wider Variety of Products Will Drive Steep Growth
Retailers Are Perceiving Air Fresheners As A Way To Add More Value
Car Air Fresheners Is Witnessing More Innovation
Competitive Landscape
Ceras Johnson and Reckitt Benckiser Dominate Collectively in More Traditional Categories
Car Air Fresheners Sees A Substantial Increase in Competition
Category Data
Table 1 Sales of Air Care by Category: Value 2013-2018
Table 2 Sales of Air Care by Category: % Value Growth 2013-2018
Table 3 Sales of Air Care by Fragrance: Value Ranking 2013-2018
Table 4 NBO Company Shares of Air Care: % Value 2014-2018
Table 5 LBN Brand Shares of Air Care: % Value 2015-2018
Table 6 Forecast Sales of Air Care by Category: Value 2018-2023
Table 7 Forecast Sales of Air Care by Category: % Value Growth 2018-2023
Executive Summary
High Price-elasticity in Home Care Is Stretched As Result of Frugality
Amid Rationalisation in Purchasing, More Added-value Products Gain Ground
the Gap Between Multinationals and Local Players Shrinks
Knowledge of Brazilians' Sensorial Identity Is A Way of Adding Value
the Outlook Is Positive As Faster Innovation Pace Is Linked With Market Maturity
Market Indicators
Table 8 Households 2013-2018
Market Data
Table 9 Sales of Home Care by Category: Value 2013-2018
Table 10 Sales of Home Care by Category: % Value Growth 2013-2018
Table 11 NBO Company Shares of Home Care: % Value 2014-2018
Table 12 LBN Brand Shares of Home Care: % Value 2015-2018
Table 13 Penetration of Private Label in Home Care by Category: % Value 2013-2018
Table 14 Distribution of Home Care by Format: % Value 2013-2018
Table 15 Distribution of Home Care by Format and Category: % Value 2018
Table 16 Forecast Sales of Home Care by Category: Value 2018-2023
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
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Trends

Fragrance was a key trend across the Brazilian home care market towards the end of the review period, with several manufacturers in laundry care, surface care and other categories developing new fragrance variants to try and strengthen the appeal of their brands among consumers. Air care was no exception, with companies in this category not only innovating in terms of fragrances, but also in terms of product formats.

Competitive Landscape

Ceras Johnson led air care in 2016 with a value share of 44%, followed by Reckitt Benckiser with a 41% share. Both companies owe their strong competitive positions to high awareness of their respective brands among consumers and continuous investment in the development of new product formats and fragrances.

Prospects

Air care value sales at constant 2016 prices are expected to grow at a CAGR of 5% over the forecast period. On the demand side, the category will continue to benefit from growing interest in more novel fragrances, which some consumers believe can somehow help them to imprint more of their own personality or sense of style onto their home living environment. At the same time, increased investment in the development of new fragrances and more sophisticated formats by companies seeking to broaden the appeal of their brands will also have a positive impact on the performance of air care as a whole.

Overview:

Discover the latest market trends and uncover sources of future market growth for the Air Care industry in Brazil with research from a team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Air Care industry in Brazil, this research will save you time and money while empowering you to make informed, profitable decisions.

The Air Care in Brazil market research report includes:
  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country
The market research reports answer questions such as:
  • What is the market size of Air Care in Brazil?
  • What are the major brands in Brazil?
  • How do plug-in electric air fresheners perform compared to the battery-operated ones?
  • What is the most dynamic air care category?
Why buy this report?
  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions
This industry report originates from Passport, our Home Care market research database.
Note: Product cover images may vary from those shown
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