Dietary Supplements in Austria - Research and Markets

Dietary supplements recorded strong retail current value sales growth in 2022, as consumers continued to opt for prevention over cure and self-management of their health. Their main aims were to strengthen their immune system and improve general wellbeing. In addition, consumers expanded their search for dietary supplements to support more than simply the immune system and general health.

The Dietary Supplements in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Combination Dietary Supplements, Herbal/Traditional Dietary Supplements, Non-Herbal/Traditional Dietary Supplements.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Dietary Supplements market
Pinpoint growth sectors and identify factors driving change
Understand the competitive environment, the market’s major players and leading brands
Use five-year forecasts to assess how the market is predicted to develop.

DIETARY SUPPLEMENTS IN AUSTRIA

KEY DATA FINDINGS

2022 DEVELOPMENTS

Prevention over cure and self-management of health trends push consumers towards dietary supplements
Combination dietary supplements benefits from the demand for convenient and easy-to-use products
Richard Bittner continues to lead through its strong Abtei range

PROSPECTS AND OPPORTUNITIES

Dietary supplements to receive a boost from the ageing population trend
Newer and more innovative products to be welcomed by consumers
E-commerce to continue to ride the convenience wave, while pharmacies remains a highly trusted channel

CATEGORY DATA

Table 1 Sales of Dietary Supplements by Category: Value 2017-2022
Table 2 Sales of Dietary Supplements by Category: % Value Growth 2017-2022
Table 3 Sales of Dietary Supplements by Positioning: % Value 2017-2022
Table 4 NBO Company Shares of Dietary Supplements: % Value 2018-2022
Table 5 LBN Brand Shares of Dietary Supplements: % Value 2019-2022
Table 6 Forecast Sales of Dietary Supplements by Category: Value 2022-2027
Table 7 Forecast Sales of Dietary Supplements by Category: % Value Growth 2022-2027

CONSUMER HEALTH IN AUSTRIA

EXECUTIVE SUMMARY

Consumer health in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for consumer health?

MARKET INDICATORS

Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2017-2022
Table 9 Life Expectancy at Birth 2017-2022

MARKET DATA

Table 10 Sales of Consumer Health by Category: Value 2017-2022
Table 11 Sales of Consumer Health by Category: % Value Growth 2017-2022
Table 12 NBO Company Shares of Consumer Health: % Value 2018-2022
Table 13 LBN Brand Shares of Consumer Health: % Value 2019-2022
Table 14 Penetration of Private Label in Consumer Health by Category: % Value 2017-2022
Table 15 Distribution of Consumer Health by Format: % Value 2017-2022
Table 16 Distribution of Consumer Health by Format and Category: % Value 2022
Table 17 Forecast Sales of Consumer Health by Category: Value 2022-2027
Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2022-2027

APPENDIX