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Sports Drinks in Ukraine

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    Report

  • 27 Pages
  • December 2025
  • Region: Ukraine
  • Euromonitor International
  • ID: 3205694
Sports drinks is a niche category growing from a low base in Ukraine, limited by its weak positioning in retail stores and low levels of consumer awareness. Wartime living and lower disposable incomes have proved to be a deterrent to wider adoption of sports drinks. Moving forward, demand is expected to rise for isotonic and electrolyte drinks over traditional energy beverages, with low/zero sugar options facing strong growth opportunities.

This report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2025), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Reduced Sugar Sports Drinks, Regular Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Sports Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Steady growth from a low base
INDUSTRY PERFORMANCE
  • Sports drinks faces slower volume growth
  • Reduced-sugar variants are limited for the time being
WHAT’S NEXT?
  • Sports drinks face solid growth prospects
  • Locally produced isotonic drinks are making an appearance
  • Zero sugar options likely to gain mass-market appeal
COMPETITIVE LANDSCAPE
  • 4Move imported by SV-Dnipro TOV dominates share with strong performance
CHANNELS
  • Supermarkets is dominant channel for sports drinks
  • Retail e-commerce extends its strong share of sales
CATEGORY DATA
  • Table 1 Off-trade Sales of Sports Drinks: Volume 2020-2025
  • Table 2 Off-trade Sales of Sports Drinks: Value 2020-2025
  • Table 3 Off-trade Sales of Sports Drinks: % Volume Growth 2020-2025
  • Table 4 Off-trade Sales of Sports Drinks: % Value Growth 2020-2025
  • Table 5 NBO Company Shares of Off-trade Sports Drinks: % Volume 2021-2025
  • Table 6 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2022-2025
  • Table 7 NBO Company Shares of Off-trade Sports Drinks: % Value 2021-2025
  • Table 8 LBN Brand Shares of Off-trade Sports Drinks: % Value 2022-2025
  • Table 9 Forecast Off-trade Sales of Sports Drinks: Volume 2025-2030
  • Table 10 Forecast Off-trade Sales of Sports Drinks: Value 2025-2030
  • Table 11 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2025-2030
  • Table 12 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERSOFT DRINKS IN UKRAINE
EXECUTIVE SUMMARY
  • Soft drinks continues to show recovery
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Weak economic conditions weigh on overall performance
  • Changing mindsets and purchasing behaviour impacts soft drinks
  • Health and ethical aspirations remain strong
WHAT’S NEXT?
  • Challenging outlook with some grounds for optimism
  • New sugar tax will result in soft drink reformulations
  • Convenience stores and retail e-commerce to support sales
COMPETITIVE LANDSCAPE
  • Oskar Morshynsky ZMV TOV maintains its leading position
  • Slavutych PBK VAT gains ground in carbonates
  • National Cashback program supports local manufacturers
CHANNELS
  • Supermarkets are primary channel for soft drinks
  • Retail e-commerce and variety stores are reshaping distribution
  • Foodservice recovery lags behind retail
MARKET DATA
  • Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
  • Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
  • Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
  • Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
  • Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2025
  • Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2025
  • Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2025
  • Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2025
  • Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
  • Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
  • Table 23 Off-trade Sales of Soft Drinks by Category: Value 2020-2025
  • Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
  • Table 25 Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
  • Table 26 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025
  • Table 27 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2021-2025
  • Table 28 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2022-2025
  • Table 29 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2021-2025
  • Table 30 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2022-2025
  • Table 31 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2025
  • Table 32 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2022-2025
  • Table 33 NBO Company Shares of Off-trade Soft Drinks: % Value 2021-2025
  • Table 34 LBN Brand Shares of Off-trade Soft Drinks: % Value 2022-2025
  • Table 35 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2020-2025
  • Table 36 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2020-2025
  • Table 37 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2020-2025
  • Table 38 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2025
  • Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2025-2030
  • Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2025-2030
  • Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2025-2030
  • Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2025-2030
  • Table 43 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2025-2030
  • Table 44 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2025-2030
  • Table 45 Forecast Off-trade Sales of Soft Drinks by Category: Value 2025-2030
  • Table 46 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2025-2030
  • Table 47 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2025-2030
  • Table 48 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources