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Sports Drinks in Hong Kong, China

  • ID: 3217881
  • Report
  • December 2020
  • Region: China, Hong Kong
  • 31 pages
  • Euromonitor International
COVID-19 had a huge impact on sports drinks, leading the category to experience a significant decrease in both value and volume terms in Hong Kong. On the whole, the total volume of sports drinks observed a heavy slide due to the sales drop in both foodservice and retail. In foodservice, sales of sports drinks experienced a substantial loss as a result of the measures to fight COVID-19 imposed by the Hong Kong government.

The Sports Drinks in Hong Kong, China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2015-2019), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Sports Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
KEY DATA FINDINGS

2020 IMPACT
  • COVID-19 reduces workout occasions and, consequently, sports drinks sales
  • Marketing campaigns help sustain consumer interest in the category
  • Emergence of low and zero sugar options
RECOVERY AND OPPORTUNITIES
  • Sports drinks set to recover as the health and wellness continues to develop
  • Digital marketing to continue gaining momentum
  • Low and zero sugar options to support overall sports drinks
CATEGORY DATA
  • Table 1 Off-trade Sales of Sports Drinks: Volume 2015-2020
  • Table 2 Off-trade Sales of Sports Drinks: Value 2015-2020
  • Table 3 Off-trade Sales of Sports Drinks: % Volume Growth 2015-2020
  • Table 4 Off-trade Sales of Sports Drinks: % Value Growth 2015-2020
  • Table 5 NBO Company Shares of Off-trade Sports Drinks: % Volume 2016-2020
  • Table 6 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2017-2020
  • Table 7 NBO Company Shares of Off-trade Sports Drinks: % Value 2016-2020
  • Table 8 LBN Brand Shares of Off-trade Sports Drinks: % Value 2017-2020
  • Table 9 Forecast Off-trade Sales of Sports Drinks: Volume 2020-2025
  • Table 10 Forecast Off-trade Sales of Sports Drinks: Value 2020-2025
  • Table 11 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2020-2025
  • Table 12 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2020-2025
EXECUTIVE SUMMARY
  • COVID-19 impact on soft drinks
  • COVID-19 country impact
  • Company response
  • Retailing shift
  • Foodservice vs retail split
  • What next for soft drinks?
  • Chart 1 Soft Drinks Off-Trade Volume Sales Growth Scenarios: 2018-2025
  • Chart 2 Soft Drinks On-Trade Volume Sales Growth Scenarios: 2018-2025
  • Chart 3 Soft Drinks Impact of Drivers on Off-Trade Volume Sales: 2017-2025
  • Chart 4 Soft Drinks Impact of Drivers on On-Trade Volume Sales: 2017-2025
MARKET DATA
  • Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2015-2020
  • Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2015-2020
  • Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2015-2020
  • Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2015-2020
  • Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019
  • Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019
  • Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019
  • Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019
  • Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2015-2020
  • Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2015-2020
  • Table 23 Off-trade Sales of Soft Drinks by Category: Value 2015-2020
  • Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2015-2020
  • Table 25 Sales of Soft Drinks by Total Fountain On-trade: Volume 2015-2020
  • Table 26 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2015-2020
  • Table 27 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2020
  • Table 28 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2020
  • Table 29 NBO Company Shares of Off-trade Soft Drinks: % Value 2016-2020
  • Table 30 LBN Brand Shares of Off-trade Soft Drinks: % Value 2017-2020
  • Table 31 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2015-2020
  • Table 32 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2015-2020
  • Table 33 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2015-2020
  • Table 34 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2020
  • Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
  • Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
  • Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
  • Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
  • Table 39 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
  • Table 40 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
  • Table 41 Forecast Off-trade Sales of Soft Drinks by Category: Value 2020-2025
  • Table 42 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
  • Table 43 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
  • Table 44 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025
APPENDIX
  • Fountain sales in Hong Kong, China
  • Trends
GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES
  • Summary 1 Research Sources
Note: Product cover images may vary from those shown
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