Air care products saw a strong recovery in 2022 after struggling in 2020 and 2021 as consumers were slowly gaining confidence in the recovery of the economy and starting to spend on non-discretionary home care products. Middle-income households are now spending on air care products again as they looked to create a more relaxing atmosphere at home. Air care products are seen as less necessary home care products compared with hygiene products such as laundry care products.
The publisher's Air Care in Indonesia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Candle Air Fresheners, Car Air Fresheners, Electric Air Fresheners, Gel Air Fresheners, Liquid Air Fresheners, Other Air Care, Spray/Aerosol Air Fresheners.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
The publisher's Air Care in Indonesia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Candle Air Fresheners, Car Air Fresheners, Electric Air Fresheners, Gel Air Fresheners, Liquid Air Fresheners, Other Air Care, Spray/Aerosol Air Fresheners.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Air Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
AIR CARE IN INDONESIAKEY DATA FINDINGS
2022 DEVELOPMENTS
- Strong recovery seen in air care
- Mainly present in modern grocery retailing channels
- Stella maintains comfortable lead
- Positive outlook for electric air fresheners
- Car air fresheners seeing local brands build a presence
- Growing interest in natural ingredients
- Table 1 Sales of Air Care by Category: Value 2017-2022
- Table 2 Sales of Air Care by Category: % Value Growth 2017-2022
- Table 3 Sales of Air Care by Fragrance: Value Ranking 2020-2022
- Table 4 NBO Company Shares of Air Care: % Value 2018-2022
- Table 5 LBN Brand Shares of Air Care: % Value 2019-2022
- Table 6 Forecast Sales of Air Care by Category: Value 2022-2027
- Table 7 Forecast Sales of Air Care by Category: % Value Growth 2022-2027
EXECUTIVE SUMMARY
- Home care in 2022: The big picture
- 2022 key trends
- Competitive landscape
- Retailing developments
- What next for home care?
- Table 8 Households 2017-2022
- Table 9 Sales of Home Care by Category: Value 2017-2022
- Table 10 Sales of Home Care by Category: % Value Growth 2017-2022
- Table 11 NBO Company Shares of Home Care: % Value 2018-2022
- Table 12 LBN Brand Shares of Home Care: % Value 2019-2022
- Table 13 Penetration of Private Label in Home Care by Category: % Value 2017-2022
- Table 14 Distribution of Home Care by Format: % Value 2017-2022
- Table 15 Distribution of Home Care by Format and Category: % Value 2022
- Table 16 Forecast Sales of Home Care by Category: Value 2022-2027
- Table 17 Forecast Sales of Home Care by Category: % Value Growth 2022-2027
SOURCES
- Summary 1 Research Sources
