Sports Drinks in Sweden

Sales continued to decline in 2025 as the initial fanfare around Prime Hydration subsided. The category has also suffered from increasing competition from other soft drinks with a healthier or more functional offer. On the plus side, as more consumers take part in sport and fitness there is a growing market for products which support fast and effective hydration, with this being further supported by the high temperatures seen in summer 2025.

This Sports Drinks in Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Reduced Sugar Sports Drinks, Regular Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Sports Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.