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Menswear in Austria

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    Report

  • 26 Pages
  • November 2023
  • Region: Austria
  • Euromonitor International
  • ID: 3316985
As in womenswear, retail volume sales of menswear are projected to decline over 2023, as the category stabilised following rebounds, especially in 2022, from the Coronavirus (COVID-19)-induced slump in 2020. Moreover, economic uncertainty amid high inflation and the high cost of living limited new purchases. Importantly, Austria had one of the highest inflation rates in the EU towards the end of the review period.

The Menswear in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Men's Nightwear, Men's Outerwear, Men's Swimwear, Men's Underwear.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Menswear market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

MENSWEAR IN AUSTRIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Inflationary pressure on prices pushes retail current value sales
  • Polarisation gains traction as a trend
  • Men’s suits and outerwear to the fore as consumers resume pre-pandemic out-of-home lifestyles
PROSPECTS AND OPPORTUNITIES
  • Quality over quantity trend to boost retail value performance while players look to develop through the omnichannel model
  • New work practices to favour the casualisation trend in the workplace
  • Sustainability to grow as a factor in production and purchasing
CATEGORY DATA
  • Table 1 Sales of Menswear by Category: Volume 2018-2023
  • Table 2 Sales of Menswear by Category: Value 2018-2023
  • Table 3 Sales of Menswear by Category: % Volume Growth 2018-2023
  • Table 4 Sales of Menswear by Category: % Value Growth 2018-2023
  • Table 5 NBO Company Shares of Menswear: % Value 2019-2023
  • Table 6 LBN Brand Shares of Menswear: % Value 2020-2023
  • Table 7 NBO Company Shares of Men’s Nightwear: % Value 2019-2023
  • Table 8 LBN Brand Shares of Men’s Nightwear: % Value 2020-2023
  • Table 9 NBO Company Shares of Men’s Outerwear: % Value 2019-2023
  • Table 10 LBN Brand Shares of Men’s Outerwear: % Value 2020-2023
  • Table 11 NBO Company Shares of Men’s Swimwear: % Value 2019-2023
  • Table 12 LBN Brand Shares of Men’s Swimwear: % Value 2020-2023
  • Table 13 NBO Company Shares of Men’s Underwear: % Value 2019-2023
  • Table 14 LBN Brand Shares of Men’s Underwear: % Value 2020-2023
  • Table 15 Forecast Sales of Menswear by Category: Volume 2023-2028
  • Table 16 Forecast Sales of Menswear by Category: Value 2023-2028
  • Table 17 Forecast Sales of Menswear by Category: % Volume Growth 2023-2028
  • Table 18 Forecast Sales of Menswear by Category: % Value Growth 2023-2028
APPAREL AND FOOTWEAR IN AUSTRIA
EXECUTIVE SUMMARY
  • Apparel and footwear in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for apparel and footwear?
MARKET DATA
  • Table 19 Sales of Apparel and Footwear by Category: Volume 2018-2023
  • Table 20 Sales of Apparel and Footwear by Category: Value 2018-2023
  • Table 21 Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
  • Table 22 Sales of Apparel and Footwear by Category: % Value Growth 2018-2023
  • Table 23 NBO Company Shares of Apparel and Footwear: % Value 2019-2023
  • Table 24 LBN Brand Shares of Apparel and Footwear: % Value 2020-2023
  • Table 25 Distribution of Apparel and Footwear by Format: % Value 2018-2023
  • Table 26 Distribution of Apparel and Footwear by Format and Category: % Value 2023
  • Table 27 Forecast Sales of Apparel and Footwear by Category: Volume 2023-2028
  • Table 28 Forecast Sales of Apparel and Footwear by Category: Value 2023-2028
  • Table 29 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2023-2028
  • Table 30 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources