Sports Drinks in Malaysia - Research and Markets

The reopening of recreational parks and resumption of outdoor activities in September 2021 elevated sales for sports drinks, as consumers treat sports drinks as essential beverages to stay hydrated during sporting activities. Furthermore, unlike trends observed in some other soft drinks categories, small unit price increases are not deterring consumers from purchasing sports drinks.

The Sports Drinks in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2017-2021), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Reduced Sugar Sports Drinks, Regular Sports Drinks.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Sports Drinks market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

SPORTS DRINKS IN MALAYSIAKEY DATA FINDINGS

2022 DEVELOPMENTS

Rising sports activities and price promotions are driving demand for sports drinks
Fraser & Neave Holdings Bhd enjoys robust growth in off-trade channels in 2022
Manufacturers are active in marketing campaigns to boost sales and brand equity

PROSPECTS AND OPPORTUNITIES

Sports drinks to see stable demand in off-trade and faster growth in on-trade
Players are expected to optimise distribution in off-trade channels over the forecast period
Marketing campaigns and tactical promotions set to drive growth

CATEGORY DATA

Table 1 Off-trade Sales of Sports Drinks: Volume 2017-2022
Table 2 Off-trade Sales of Sports Drinks: Value 2017-2022
Table 3 Off-trade Sales of Sports Drinks: % Volume Growth 2017-2022
Table 4 Off-trade Sales of Sports Drinks: % Value Growth 2017-2022
Table 5 NBO Company Shares of Off-trade Sports Drinks: % Volume 2018-2022
Table 6 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2019-2022
Table 7 NBO Company Shares of Off-trade Sports Drinks: % Value 2018-2022
Table 8 LBN Brand Shares of Off-trade Sports Drinks: % Value 2019-2022
Table 9 Forecast Off-trade Sales of Sports Drinks: Volume 2022-2027
Table 10 Forecast Off-trade Sales of Sports Drinks: Value 2022-2027
Table 11 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2022-2027
Table 12 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2022-2027

SOFT DRINKS IN MALAYSIA

EXECUTIVE SUMMARY

Soft drinks in 2022: Inflationary pressures drive price surges in on-trade and off-trade
The reopening of borders and a return to out-of-home lifestyles boosts both on-trade and on-the-go sales
Players leverage above the line marketing, partnerships, and new product developments
Players switch distribution to include wholesale that also serves end-consumers
Expansion of vending boost sales of on-the-go soft drinks
Pending expansion of the sugar tax expected to further impact soft drinks over the forecast period

MARKET DATA

Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2021
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2021
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2021
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2021
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Table 25 Sales of Soft Drinks by Total Fountain On-trade: Volume 2017-2022
Table 26 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2017-2022
Table 27 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2018-2022
Table 28 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2022
Table 29 NBO Company Shares of Off-trade Soft Drinks: % Value 2018-2022
Table 30 LBN Brand Shares of Off-trade Soft Drinks: % Value 2019-2022
Table 31 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2017-2022
Table 32 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2022
Table 33 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2022-2027
Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2022-2027
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2022-2027
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2022-2027
Table 37 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2022-2027
Table 38 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2022-2027
Table 39 Forecast Off-trade Sales of Soft Drinks by Category: Value 2022-2027
Table 40 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2022-2027
Table 41 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2022-2027
Table 42 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2022-2027