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Menswear in Singapore

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    Report

  • 22 Pages
  • February 2026
  • Region: Singapore
  • Euromonitor International
  • ID: 3334560
Menswear in Singapore recorded a retail value of SGD794 million in 2025, representing 4% growth from the previous year, driven by a mix of economic resilience and shifting consumer spending priorities. The market is characterised by polarisation, with demand for premium brands like Hugo Boss driven by affluent consumers, while mass-market labels like Uniqlo gained traction for their affordability and versatility.

This Menswear in Singapore report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Men's Nightwear, Men's Outerwear, Men's Swimwear, Men's Underwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Menswear market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Affordability and sustainability strategies strengthen brand competitiveness
  • CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
  • Market polarisation drives growth at market extremes
  • Quality and functionality drive growth in men’s outwear
  • AI tools seek to reduce returns and drive menswear loyalty
  • CHART 2 Skechers Launches “Luna” AI Retail Assistant at Punggol Store, Singapore
WHAT’S NEXT?
  • Affordability and versatility drive mass-market expansion
  • AI personalisation and virtual try-ons boost sales
  • CHART 3 Analyst Insight
  • Sustainability and innovations support menswear brands competitive advantage
COMPETITIVE LANDSCAPE
  • Uniqlo’s touchpoint stores capture digitally-savvy menswear shoppers
  • Emerging brands and innovation drive market dynamics
CHANNELS
  • Physical stores dominate menswear sales with omnichannel strategies on the rise
  • Specialist menswear stores lead with immersive, experience-led retail
  • CHART 4 Loro Piana Elevates Luxury Menswear in Singapore with Exclusive Resort Pop-Up
  • E-commerce reshaping menswear retail with personalisation, speed, and convenience
PRODUCTS
  • Challenger brands disrupt incumbents with sustainable customisation options
COUNTRY REPORTS
  • CHART 5 Key Trends 2025
  • CHART 6 Zalora Expands Pre-Loved Fashion in 2025 With Second-hand Luxury Section
  • CHART 7 Uniqlo Touchpoint Store at Velocity Offers Online-to-Offline Shopping Experience
  • CHART 8 Analyst Insight
  • CHART 9 Zalora’s AI Chatbot Transforms Singapore E-Commerce with Personalised Support
  • CHART 10 Real GDP Growth and Inflation 2020-2030
  • CHART 11 PEST Analysis in Singapore 2025
  • CHART 12 Key Insights on Consumers in Singapore 2025
  • CHART 13 Consumer Landscape in Singapore 2025
APPAREL AND FOOTWEAR IN SINGAPORE
EXECUTIVE SUMMARY
  • Rising incomes and circular fashion drive market resilience
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Rising incomes and AI innovation fuel market resilience
  • E-commerce and sustainability innovations fuel footwear growth
  • Circular fashion takes centre stage, driven by resale, rental, and sustainable practices
WHAT’S NEXT?
  • Sustainability becomes a core consumer expectation
  • Technology reshapes the market with AI and virtual try-ons
  • Polarisation seen as premium and value segments outpace the mid-market, driven by resale, luxury, and e-commerce trends
COMPETITIVE LANDSCAPE
  • Uniqlo maintains leadership through affordability and versatile product offerings
  • Rock Daisy launches natural fibre workwear for professionals
  • Pop-ups and limited editions strengthen emerging brands competitive landscape
CHANNELS
  • Specialty stores supported by immersive in-store experiences and omnichannel strategies
  • E-commerce growth driven by convenience, social media, and exclusive offerings
  • Zalora and Thryft capture eco-conscious consumers through authenticated resale
ECONOMIC CONTEXTCONSUMER CONTEXTCOUNTRY REPORTS
SOURCES
  • Summary 1 Research Sources