Menswear in Thailand

The menswear market in Thailand demonstrated robust growth in 2025, with sales reaching THB89 billion. This growth is driven by increasing fashion consciousness among male Thai consumers, influenced by social media and the adoption of urban lifestyles. Market polarisation, buy local and shoppertainment were highlighted as significant trends in 2025 with menswear resale posing a potential challenge to future growth.

This Menswear in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Men's Nightwear, Men's Outerwear, Men's Swimwear, Men's Underwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Menswear market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.