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According to the research report India Wine Market Outlook, 2027-28, domestic wines dominate due to their lower price and higher availability. Further India The wine market is expected to grow further at a CAGR of 14.28% over the forecast period. The average selling price of a bottle of wine in India is INR 884.30, which is increasing year-on-year. Red wine leads the market with over half of the market share, while rose wine accounts for the least share of 4%. West India consumes most wine, while less is consumed in East India. The urban populace is the biggest consumer of wine in India. Imported wines face a 150 percent import tariff, severely limiting the market availability of foreign wines.As such, international wines are viewed as more expensive and superior to domestic wines but are limited to select occasions or gifting. Price remains the primary driver of wine choice for consumers, followed by brand familiarity and country of origin.
The financial crisis of 2007-2008 forced many producers into bankruptcy, including the liquidation of Chowgule’s Chateau Indage, the largest winery at the time and best known for its Omar Khayyam sparkling wine. From 2007 onwards, new serious winery projects commenced, including Alpine Wineries, Fratelli Wines, Charosa Winery, Four Seasons, KRSMA Estates, Vallonné Vineyards, and SDU Winery. Multinational beverage conglomerates such as Pernod Ricard, Diageo, and Mot Hennessy began to take an interest and set up shop in India.Financial investors moved in despite the apparent challenges faced by the nascent Indian wine industry. In 2009 saw the establishment of the Indian Grape Processing Board and India joined the OIV in 2011.
The potential for wine in India is always a good subject for a lively debate. Often cited as an important emerging market for wine, India’s immense and evolving consumer population presents a number of opportunities and many challenges. Alcohol sales are on the rise in modern India. Traditional beverages such as whisky, rum, and beer continue to dominate alcohol consumption in the country. However, the increasing availability of locally produced and imported wine over the last decade has spawned significant consumer interest in wine, causing a shift in people’s drinking choices. Wine prices have gone skywards in most markets in the past two years; what used to be about Rs 300 a bottle now costs around Rs 500. Wines have an alcoholic strength of around 13%. The high cost of wine is holding back growth, and the cost is largely due to high taxes, both import duties(160%) and the myriad state taxes and regulations that are applied to wine without considering that wine is a low-alcohol product that is farmer-friendly and good for health.
The wine’s flavour is altered by the grape variety, the location of the vineyards and the process of wine making. Just like chocolate, wine has complex, varied flavours that can be altered by the way they’re processed, the type of fruit used and the conditions that they are grown in. From rosé to sparkling, different types of wine are suitable for different occasions and different foods. Red wine uses not only the juice of the grape but also the grape skins and pips during the fermentation process. It is also usually fermented at a higher temperature, resulting in a stronger colour, aroma, and flavour, as well as higher tannin levels. Sula's Cabernet Shiraz is touted to be India's best-selling red wine. There’s nothing like a crisp white wine on a summer’s day or a bold red wine to accompany a hearty meal next to a roaring fire in the winter. Red and black grapes can be made into white wine. The flavour profiles of white wines usually tend to focus on acidity and fresh, clean flavours, often reminiscent of pale-fleshed fruits such as apples, pears, and citrus. It is also possible to have spicy, sweet, and rich-tasting white wines. White wine pairs especially well with light, delicate flavours such as creamy soft cheese, fish, and salads, as it doesn’t overpower the nuanced tastes in the food. Rosé wine is just a mixture of red and white wine. It is made by using black grapes but only allowing the skins to remain in the juice for a few hours (generally 12-36) until the desired colour is achieved. Rosés can vary in taste considerably, but they often have bright, red fruit flavours like strawberries, watermelon, and peaches. The wine of celebrations, sparkling wine has leapt in popularity after Champagne’s. Sparkling wines are the perfect accompaniment to finger food and canapés, or mixed with fruit juice to create a brunch-friendly mimosa.
Companies present in the market: Sula Vineyards, Grover Zampa Vineyards Limited, Fratelli Wines Private Limited, John Distilleries Private Limited.
Considered in the Report:
- Geography: India
- Base Year: 2021-22
- Estimated Year: 2022-23
- Forecast Year: 2027-28
India by Region
- South India
- West India
- North India
- East India
By Type covered in the report
- Red Wine
- White Wine
- Sparkling Wine
- Rose Wine
- Others
By Distribution Channel covered in the report
- Retail Channel
- Institutional Channel
- CSD (Canteen Stores Department)
By Demographics covered in the report
- Rural
- Urban
The Approach of the Report:
The publisher performed primary as well as secondary research for this study. Initially, a list of manufacturers and suppliers operating in the Sun Care Market of India were sourced through secondary sources. With the identified companies and consumers, primary research was carried out which included conducting online surveys, competitor analysis and exhaustive personal interviews - both face to face as well as telephonic basis, to extract maximum information from participants like industry executives/ distributors or consumers. Primary research gave us an idea of company revenues, export, pricing, geographical presence, channel partner model, USP etc. and also helped us to identify various small players who otherwise have less presence on the web.The publisher seeks secondary data from third-party sources such as published articles, company websites, magazine articles, associations, trade journals, annual reports, government official websites and other paid database sources. In addition, data is also mined from a host of reports in our repository, as well as a number of paid databases of Indian government. Using both primary and secondary information, the publisher calculated the market size through a bottom-up approach, where manufacturers’ value sales data for different types of sun care products were recorded and subsequently forecasted for the future years.
Intended Audience:
This report can be useful to Industry consultants, manufacturers, suppliers, associations & organizations related to alcohol beverages industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.Table of Contents
Executive Summary
Consuming cheap protein powders shake may save your money but may cost your kidney
"Consumption of protein powder in India increasing because of increasing young population, western influence on diets, increasing frequency of exercise, and growing focus on leading active and healthy lifestyles has increases the adoption of protein supplements. But more than 60-70% of dietary supplement are fake.”
According to the report ‘India Malt, Protein and Herbal supplement market outlook, 2023’, the protein supplement market was grown with CAGR of more than 15 % during the year 2011-12 to 2016-17. Health fitness is rapidly gaining popularity in India. People have become more health conscious and image sensitive, so has the pursuit of fitness and bodybuilding. Fitness enthusiasts today are mostly in the age group of 20 to 35 years, mostly are students and professional. This young India is more health conscious and is constantly looking for ways to stay fit and healthy. The Market of Dietary Supplement has gone up as a dynamic segment that will throw up a lot of opportunities to innovate and grow. In protein supplement products profit margin is around 60-70% of the product price. This huge profit margin has attracted some unorganized players in Protein powders and Bars segment for selling fake supplements. In India more than 60% percent of dietary supplement being sold are fake, counterfeit, unregistered and unapproved and it is extremely difficult to identify them. In top 12 cities of urban India nearly 78 percent of adolescent daily consuming dietary supplements.
Most individuals purchase supplements from local pharmacy or local stores, so gray marketers directly deal with these individuals and give them higher margin for selling their fake supplements. Indeed, even online buying of protein powder are risky because there is also great chance of getting fake item in the name of branded product.US-manufactured whey protein tubs don't list expiry dates. Instead, they print a best-before date. Such near best-before-date tubs are regularly offered at heavily-discounted rates, consumption of this can cause health issue. The consumption of protein powder is more in south region of country which is more than 34% of total consumption in country. Venky’s, Brightlifecare, Medinn Belle, MuscleBlaze are the some of the largest player in protein powder market. Casein, soy protein, and whey protein, are the main forms of protein powder. A lot of factories have come up in areas like Dharavi, where they are making whey protein containers with soya powder and cocoa. But excess soya interferes with hormone function and it is also bad for kidneys.
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- GSK Consumer Healthcare Private Limited
- Mondelez India Private Limited
- Kraft Heinz India Private limited
- Abbott India Limited
- Danone Nutricia India Private Limited
- Patanjali Ayurved Limited
- Bright Life Care Private Limited
- Medinn Belle herbal Care Private Limited
- Herbalife India Private Limited
- Amway India Enterprise Private Limited
