The global market for Greeting Cards was estimated at US$16.6 Billion in 2024 and is projected to reach US$14.5 Billion by 2030, growing at a CAGR of -2.2% from 2024 to 2030. This comprehensive report provides an in-depth analysis of market trends, drivers, and forecasts, helping you make informed business decisions. The report includes the most recent global tariff developments and how they impact the Greeting Cards market.
Technological advancements and changing consumer behaviors have influenced the greeting card industry. The advent of digital printing technology has enabled more vibrant and intricate card designs, allowing for greater customization and personalization. Online platforms have made it easier for consumers to design and order personalized greeting cards, which can be delivered directly to recipients. Additionally, the integration of augmented reality (AR) and QR codes in greeting cards has introduced interactive elements, enhancing the overall experience. Sustainable and eco-friendly cards, made from recycled materials and featuring biodegradable elements, have gained traction as consumers become more environmentally conscious.
The growth in the greeting cards market is driven by several factors, including the enduring popularity of physical cards, advancements in printing technology, and the rise of personalized and custom card options. Despite the prevalence of digital communication, many consumers still appreciate the tangible and personal touch of physical greeting cards, particularly for significant life events and holidays. Technological advancements have expanded the possibilities for card design and personalization, attracting consumers seeking unique and customized options. Additionally, the increasing awareness of environmental sustainability has driven demand for eco-friendly greeting cards. As these trends continue to evolve, the greeting cards market is expected to maintain steady growth, supported by the timeless appeal of physical cards and innovations in card design and production.
Global Greeting Cards Market - Key Trends & Drivers Summarized
Greeting cards have been a timeless method of expressing sentiments for various occasions, including birthdays, holidays, weddings, anniversaries, and condolences. These cards come in a wide range of designs, from traditional to contemporary, and can feature everything from heartfelt messages to humorous quips. The greeting card market caters to personal, social, and corporate needs, with personalized and custom cards gaining popularity. Despite the rise of digital communication, physical greeting cards retain their charm due to their tangible and personal nature. They are often considered keepsakes and are valued for the thought and effort behind their selection and delivery.Technological advancements and changing consumer behaviors have influenced the greeting card industry. The advent of digital printing technology has enabled more vibrant and intricate card designs, allowing for greater customization and personalization. Online platforms have made it easier for consumers to design and order personalized greeting cards, which can be delivered directly to recipients. Additionally, the integration of augmented reality (AR) and QR codes in greeting cards has introduced interactive elements, enhancing the overall experience. Sustainable and eco-friendly cards, made from recycled materials and featuring biodegradable elements, have gained traction as consumers become more environmentally conscious.
The growth in the greeting cards market is driven by several factors, including the enduring popularity of physical cards, advancements in printing technology, and the rise of personalized and custom card options. Despite the prevalence of digital communication, many consumers still appreciate the tangible and personal touch of physical greeting cards, particularly for significant life events and holidays. Technological advancements have expanded the possibilities for card design and personalization, attracting consumers seeking unique and customized options. Additionally, the increasing awareness of environmental sustainability has driven demand for eco-friendly greeting cards. As these trends continue to evolve, the greeting cards market is expected to maintain steady growth, supported by the timeless appeal of physical cards and innovations in card design and production.
SCOPE OF STUDY:
The report analyzes the Greeting Cards market in terms of units by the following Segments, and Geographic Regions/Countries:- Segments: Occasion (Birthday, Christmas/New Year, Valentine's Day, Anniversary, Other Occasions)
- Geographic Regions/Countries: World; USA; Canada; Japan; China; Europe; France; Germany; Italy; UK; Spain; Russia; Rest of Europe; Asia-Pacific; Australia; India; South Korea; Rest of Asia-Pacific; Latin America; Argentina; Brazil; Mexico; Rest of Latin America; Middle East; Iran; Israel; Saudi Arabia; UAE; Rest of Middle East; Africa.
Key Insights:
- Market Growth: Understand the significant growth trajectory of the Birthday segment, which is expected to reach US$5.1 Billion by 2030 with a CAGR of a -1.2%. The Christmas/New Year segment is also set to grow at -4.2% CAGR over the analysis period.
- Regional Analysis: Gain insights into the U.S. market, valued at $4.4 Billion in 2024, and China, forecasted to grow at an impressive 0.9% CAGR to reach $1.6 Billion by 2030. Discover growth trends in other key regions, including Japan, Canada, Germany, and the Asia-Pacific.
Why You Should Buy This Report:
- Detailed Market Analysis: Access a thorough analysis of the Global Greeting Cards Market, covering all major geographic regions and market segments.
- Competitive Insights: Get an overview of the competitive landscape, including the market presence of major players across different geographies.
- Future Trends and Drivers: Understand the key trends and drivers shaping the future of the Global Greeting Cards Market.
- Actionable Insights: Benefit from actionable insights that can help you identify new revenue opportunities and make strategic business decisions.
Key Questions Answered:
- How is the Global Greeting Cards Market expected to evolve by 2030?
- What are the main drivers and restraints affecting the market?
- Which market segments will grow the most over the forecast period?
- How will market shares for different regions and segments change by 2030?
- Who are the leading players in the market, and what are their prospects?
Report Features:
- Comprehensive Market Data: Independent analysis of annual sales and market forecasts in US$ Million from 2024 to 2030.
- In-Depth Regional Analysis: Detailed insights into key markets, including the U.S., China, Japan, Canada, Europe, Asia-Pacific, Latin America, Middle East, and Africa.
- Company Profiles: Coverage of players such as American Greetings Corporation, AB Pictura, Abacus Cards Ltd., ALBI Ceska Republika a.s., Archies Ltd. and more.
- Complimentary Updates: Receive free report updates for one year to keep you informed of the latest market developments.
Some of the 294 companies featured in this Greeting Cards market report include:
- American Greetings Corporation
- AB Pictura
- Abacus Cards Ltd.
- ALBI Ceska Republika a.s.
- Archies Ltd.
- Avanti Press, Inc.
- Blue Mountain Arts, Inc.
- Budget Greeting Cards Ltd.
- Card Factory
- Child Rights and You
- Crane & Co., Inc.
- Clintons
- CardsDirect, Inc.
- Card Isle
- Baudville Inc.
This edition integrates the latest global trade and economic shifts as of June 2025 into comprehensive market analysis. Key updates include:
- Tariff and Trade Impact: Insights into global tariff negotiations across 180+ countries, with analysis of supply chain turbulence, sourcing disruptions, and geographic realignment. Special focus on 2025 as a pivotal year for trade tensions, including updated perspectives on the Trump-era tariffs.
- Adjusted Forecasts and Analytics: Revised global and regional market forecasts through 2030, incorporating tariff effects, economic uncertainty, and structural changes in globalization. Includes segmentation by product, technology, type, material, distribution channel, application, and end-use, with historical analysis since 2015.
- Strategic Market Dynamics: Evaluation of revised market prospects, regional outlooks, and key economic indicators such as population and urbanization trends.
- Innovation & Technology Trends: Latest developments in product and process innovation, emerging technologies, and key industry drivers shaping the competitive landscape.
- Competitive Intelligence: Updated global market share estimates for 2025, competitive positioning of major players (Strong/Active/Niche/Trivial), and refined focus on leading global brands and core players.
- Expert Insight & Commentary: Strategic analysis from economists, trade experts, and domain specialists to contextualize market shifts and identify emerging opportunities.
- Complimentary Update: Buyers receive a free July 2025 update with finalized tariff impacts, new trade agreement effects, revised projections, and expanded country-level coverage.
Table of Contents
I. METHODOLOGYII. EXECUTIVE SUMMARY2. FOCUS ON SELECT PLAYERSIII. MARKET ANALYSISIV. COMPETITION
1. MARKET OVERVIEW
3. MARKET TRENDS & DRIVERS
4. GLOBAL MARKET PERSPECTIVE
UNITED STATES
CANADA
JAPAN
CHINA
EUROPE
FRANCE
GERMANY
ITALY
UNITED KINGDOM
SPAIN
RUSSIA
REST OF EUROPE
ASIA-PACIFIC
LATIN AMERICA
MIDDLE EAST
AFRICA
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- American Greetings Corporation
- AB Pictura
- Abacus Cards Ltd.
- ALBI Ceska Republika a.s.
- Archies Ltd.
- Avanti Press, Inc.
- Blue Mountain Arts, Inc.
- Budget Greeting Cards Ltd.
- Card Factory
- Child Rights and You
- Crane & Co., Inc.
- Clintons
- CardsDirect, Inc.
- Card Isle
- Baudville Inc.
