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After a difficult 2017, expectations were higher for 2018, as it was expected to be a year of stability. However, it was a turbulent year, as political uncertainty worsened, with the final resignation of the president after a strong campaign from opposing parties in Congress. Corruption cases in the government and Congress were discovered afterwards, with political leaders being investigated and imprisoned.
The author's Alcoholic Drinks in Peru report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.
Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
The author's Alcoholic Drinks in Peru report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.
Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Alcoholic Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Alcoholic Drinks in Peru
List of Contents and Tables
Executive Summary
A Slowdown in Consumption Compromises Growth in Alcoholic Drinks
Isc Tax Increase Impacts Alcoholic Drinks
the Intensity of the Price War Diminishes, But Prices Are Not Yet Stable
Traditional Grocery Retailers Remains the Most Relevant Channel for Alcoholic Drinks
Alcoholic Drinks Is Expected To See A Positive Performance Over the Forecast Period
Market Background
Legislation
Table 1 Number of On-trade Establishments by Type 2013-2018
Taxation and Duty Levies
Summary 1 Taxation Levies on Alcoholic Drinks 2018
Summary 2 Duty Levies on Alcoholic Drinks 2018
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Key New Product Launches
Outlook
Market Indicators
Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2013-2018
Market Data
Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2013-2018
Table 4 Sales of Alcoholic Drinks by Category: Total Value 2013-2018
Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2013-2018
Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2013-2018
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2018
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2018
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2018
Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2018
Table 11 GBO Company Shares of Alcoholic Drinks: % Total Volume 2014-2018
Table 12 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2013-2018
Table 13 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2018
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2018-2023
Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Value 2018-2023
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023
Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023
Definitions
Sources
Summary 3 Research Sources
Headlines
Prospects
the General Consumption Contraction in Peru Slows Down Growth in Beer
Advertising for Beer Changes Its Key Topic
the Craft Beer Trend Is Here To Stay
Competitive Landscape
Rising Taxes in Peru
Promotions Are Launched To Retain Consumers
Backus Maintains Its Growth in the Context of A Slowdown in Consumption
Category Background
Lager Price Band Methodology
Summary 4 Lager by Price Band 2018
Table 18 Number of Breweries 2013-2018
Category Data
Table 19 Sales of Beer by Category: Total Volume 2013-2018
Table 20 Sales of Beer by Category: Total Value 2013-2018
Table 21 Sales of Beer by Category: % Total Volume Growth 2013-2018
Table 22 Sales of Beer by Category: % Total Value Growth 2013-2018
Table 23 Sales of Beer by Off-trade vs On-trade: Volume 2013-2018
Table 24 Sales of Beer by Off-trade vs On-trade: Value 2013-2018
Table 25 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2013-2018
Table 26 Sales of Beer by Off-trade vs On-trade: % Value Growth 2013-2018
Table 27 GBO Company Shares of Beer: % Total Volume 2014-2018
Table 28 NBO Company Shares of Beer: % Total Volume 2014-2018
Table 29 LBN Brand Shares of Beer: % Total Volume 2015-2018
Table 30 Forecast Sales of Beer by Category: Total Volume 2018-2023
Table 31 Forecast Sales of Beer by Category: Total Value 2018-2023
Table 32 Forecast Sales of Beer by Category: % Total Volume Growth 2018-2023
Table 33 Forecast Sales of Beer by Category: % Total Value Growth 2018-2023
Prospects
Headlines
Prospects
Rtds in Peru Continue To Focus on Young Adult Consumers of Legal Drinking Age
Growth in Forecourt Retailers and Convenience Stores Fuels Growth in Rtds
Modern Small Format Grocery Retailers Are An Attractive Alternative
Competitive Landscape
A Strong Year for Innovation in Spirit-based and Wine-based Rtds
Wine-based Rtds Gains Ground
Cartavio Rum Co Strengthens Its Position in Rtds
Category Data
Table 34 Sales of RTDS by Category: Total Volume 2013-2018
Table 35 Sales of RTDS by Category: Total Value 2013-2018
Table 36 Sales of RTDS by Category: % Total Volume Growth 2013-2018
Table 37 Sales of RTDS by Category: % Total Value Growth 2013-2018
Table 38 Sales of RTDS by Off-trade vs On-trade: Volume 2013-2018
Table 39 Sales of RTDS by Off-trade vs On-trade: Value 2013-2018
Table 40 Sales of RTDS by Off-trade vs On-trade: % Volume Growth 2013-2018
Table 41 Sales of RTDS by Off-trade vs On-trade: % Value Growth 2013-2018
Table 42 GBO Company Shares of RTDS: % Total Volume 2014-2018
Table 43 NBO Company Shares of RTDS: % Total Volume 2014-2018
Table 44 LBN Brand Shares of RTDS: % Total Volume 2015-2018
Table 45 Forecast Sales of RTDS by Category: Total Volume 2018-2023
Table 46 Forecast Sales of RTDS by Category: Total Value 2018-2023
Table 47 Forecast Sales of RTDS by Category: % Total Volume Growth 2018-2023
Table 48 Forecast Sales of RTDS by Category: % Total Value Growth 2018-2023
Headlines
Prospects
the Isc Tax Increase Compromises Sales of Spirits
Tax Increases Are Thought To Have Led To More Informal and Smuggled Products
Pisco Faces New Regulation
Competitive Landscape
Bodegas Y Viñedos Tabernero Expands Its Presence in Spirits
Polarisation Characterises Spirits in Peru
Category Background
Vodka, Gin, Other Blended Scotch Whisky, Dark Rum and White Rum Price Band Methodology
Summary 5 Benchmark Brands 2018
Category Data
Table 49 Sales of Spirits by Category: Total Volume 2013-2018
Table 50 Sales of Spirits by Category: Total Value 2013-2018
Table 51 Sales of Spirits by Category: % Total Volume Growth 2013-2018
Table 52 Sales of Spirits by Category: % Total Value Growth 2013-2018
Table 53 Sales of Spirits by Off-trade vs On-trade: Volume 2013-2018
Table 54 Sales of Spirits by Off-trade vs On-trade: Value 2013-2018
Table 55 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2013-2018
Table 56 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2013-2018
Table 57 Sales of Dark Rum by Price Platform: % Total Volume 2013-2018
Table 58 Sales of White Rum by Price Platform: % Total Volume 2013-2018
Table 59 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2013-2018
Table 60 Sales of English Gin by Price Platform: % Total Volume 2013-2018
Table 61 Sales of Vodka by Price Platform: % Total Volume 2013-2018
Table 62 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2013-2018
Table 63 GBO Company Shares of Spirits: % Total Volume 2014-2018
Table 64 NBO Company Shares of Spirits: % Total Volume 2014-2018
Table 65 LBN Brand Shares of Spirits: % Total Volume 2015-2018
Table 66 Forecast Sales of Spirits by Category: Total Volume 2018-2023
Table 67 Forecast Sales of Spirits by Category: Total Value 2018-2023
Table 68 Forecast Sales of Spirits by Category: % Total Volume Growth 2018-2023
Table 69 Forecast Sales of Spirits by Category: % Total Value Growth 2018-2023
Headlines
Prospects
the Isc Tax Increase Has Mixed Effects in Wine
On-trade Gains Ground, But Off-trade Is Still the Preferred Channel in Peru
the Strong Presence of Key International Wineries
Competitive Landscape
Local Producers Seek To Increase Awareness of Wine Through Tourism
Multi-packs of Wine Are Available in Hypermarkets and Supermarkets
Offers in Off-trade Channels
Category Data
Table 70 Sales of Wine by Category: Total Volume 2013-2018
Table 71 Sales of Wine by Category: Total Value 2013-2018
Table 72 Sales of Wine by Category: % Total Volume Growth 2013-2018
Table 73 Sales of Wine by Category: % Total Value Growth 2013-2018
Table 74 Sales of Wine by Off-trade vs On-trade: Volume 2013-2018
Table 75 Sales of Wine by Off-trade vs On-trade: Value 2013-2018
Table 76 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2013-2018
Table 77 Sales of Wine by Off-trade vs On-trade: % Value Growth 2013-2018
Table 78 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2013-2018
Table 79 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2013-2018
Table 80 Sales of Still White Wine by Price Segment: % Off-trade Volume 2013-2018
Table 81 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2013-2018
Table 82 GBO Company Shares of Still Light Grape Wine: % Total Volume 2014-2018
Table 83 NBO Company Shares of Still Light Grape Wine: % Total Volume 2014-2018
Table 84 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2015-2018
Table 85 GBO Company Shares of Champagne: % Total Volume 2014-2018
Table 86 NBO Company Shares of Champagne: % Total Volume 2014-2018
Table 87 LBN Brand Shares of Champagne: % Total Volume 2015-2018
Table 88 GBO Company Shares of Other Sparkling Wine: % Total Volume 2014-2018
Table 89 NBO Company Shares of Other Sparkling Wine: % Total Volume 2014-2018
Table 90 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2015-2018
Table 91 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2014-2018
Table 92 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2014-2018
Table 93 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2015-2018
Table 94 Forecast Sales of Wine by Category: Total Volume 2018-2023
Table 95 Forecast Sales of Wine by Category: Total Value 2018-2023
Table 96 Forecast Sales of Wine by Category: % Total Volume Growth 2018-2023
Table 97 Forecast Sales of Wine by Category: % Total Value Growth 2018-2023
List of Contents and Tables
Executive Summary
A Slowdown in Consumption Compromises Growth in Alcoholic Drinks
Isc Tax Increase Impacts Alcoholic Drinks
the Intensity of the Price War Diminishes, But Prices Are Not Yet Stable
Traditional Grocery Retailers Remains the Most Relevant Channel for Alcoholic Drinks
Alcoholic Drinks Is Expected To See A Positive Performance Over the Forecast Period
Market Background
Legislation
Table 1 Number of On-trade Establishments by Type 2013-2018
Taxation and Duty Levies
Summary 1 Taxation Levies on Alcoholic Drinks 2018
Summary 2 Duty Levies on Alcoholic Drinks 2018
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Key New Product Launches
Outlook
Market Indicators
Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2013-2018
Market Data
Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2013-2018
Table 4 Sales of Alcoholic Drinks by Category: Total Value 2013-2018
Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2013-2018
Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2013-2018
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2018
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2018
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2018
Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2018
Table 11 GBO Company Shares of Alcoholic Drinks: % Total Volume 2014-2018
Table 12 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2013-2018
Table 13 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2018
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2018-2023
Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Value 2018-2023
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023
Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023
Definitions
Sources
Summary 3 Research Sources
Headlines
Prospects
the General Consumption Contraction in Peru Slows Down Growth in Beer
Advertising for Beer Changes Its Key Topic
the Craft Beer Trend Is Here To Stay
Competitive Landscape
Rising Taxes in Peru
Promotions Are Launched To Retain Consumers
Backus Maintains Its Growth in the Context of A Slowdown in Consumption
Category Background
Lager Price Band Methodology
Summary 4 Lager by Price Band 2018
Table 18 Number of Breweries 2013-2018
Category Data
Table 19 Sales of Beer by Category: Total Volume 2013-2018
Table 20 Sales of Beer by Category: Total Value 2013-2018
Table 21 Sales of Beer by Category: % Total Volume Growth 2013-2018
Table 22 Sales of Beer by Category: % Total Value Growth 2013-2018
Table 23 Sales of Beer by Off-trade vs On-trade: Volume 2013-2018
Table 24 Sales of Beer by Off-trade vs On-trade: Value 2013-2018
Table 25 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2013-2018
Table 26 Sales of Beer by Off-trade vs On-trade: % Value Growth 2013-2018
Table 27 GBO Company Shares of Beer: % Total Volume 2014-2018
Table 28 NBO Company Shares of Beer: % Total Volume 2014-2018
Table 29 LBN Brand Shares of Beer: % Total Volume 2015-2018
Table 30 Forecast Sales of Beer by Category: Total Volume 2018-2023
Table 31 Forecast Sales of Beer by Category: Total Value 2018-2023
Table 32 Forecast Sales of Beer by Category: % Total Volume Growth 2018-2023
Table 33 Forecast Sales of Beer by Category: % Total Value Growth 2018-2023
Prospects
Headlines
Prospects
Rtds in Peru Continue To Focus on Young Adult Consumers of Legal Drinking Age
Growth in Forecourt Retailers and Convenience Stores Fuels Growth in Rtds
Modern Small Format Grocery Retailers Are An Attractive Alternative
Competitive Landscape
A Strong Year for Innovation in Spirit-based and Wine-based Rtds
Wine-based Rtds Gains Ground
Cartavio Rum Co Strengthens Its Position in Rtds
Category Data
Table 34 Sales of RTDS by Category: Total Volume 2013-2018
Table 35 Sales of RTDS by Category: Total Value 2013-2018
Table 36 Sales of RTDS by Category: % Total Volume Growth 2013-2018
Table 37 Sales of RTDS by Category: % Total Value Growth 2013-2018
Table 38 Sales of RTDS by Off-trade vs On-trade: Volume 2013-2018
Table 39 Sales of RTDS by Off-trade vs On-trade: Value 2013-2018
Table 40 Sales of RTDS by Off-trade vs On-trade: % Volume Growth 2013-2018
Table 41 Sales of RTDS by Off-trade vs On-trade: % Value Growth 2013-2018
Table 42 GBO Company Shares of RTDS: % Total Volume 2014-2018
Table 43 NBO Company Shares of RTDS: % Total Volume 2014-2018
Table 44 LBN Brand Shares of RTDS: % Total Volume 2015-2018
Table 45 Forecast Sales of RTDS by Category: Total Volume 2018-2023
Table 46 Forecast Sales of RTDS by Category: Total Value 2018-2023
Table 47 Forecast Sales of RTDS by Category: % Total Volume Growth 2018-2023
Table 48 Forecast Sales of RTDS by Category: % Total Value Growth 2018-2023
Headlines
Prospects
the Isc Tax Increase Compromises Sales of Spirits
Tax Increases Are Thought To Have Led To More Informal and Smuggled Products
Pisco Faces New Regulation
Competitive Landscape
Bodegas Y Viñedos Tabernero Expands Its Presence in Spirits
Polarisation Characterises Spirits in Peru
Category Background
Vodka, Gin, Other Blended Scotch Whisky, Dark Rum and White Rum Price Band Methodology
Summary 5 Benchmark Brands 2018
Category Data
Table 49 Sales of Spirits by Category: Total Volume 2013-2018
Table 50 Sales of Spirits by Category: Total Value 2013-2018
Table 51 Sales of Spirits by Category: % Total Volume Growth 2013-2018
Table 52 Sales of Spirits by Category: % Total Value Growth 2013-2018
Table 53 Sales of Spirits by Off-trade vs On-trade: Volume 2013-2018
Table 54 Sales of Spirits by Off-trade vs On-trade: Value 2013-2018
Table 55 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2013-2018
Table 56 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2013-2018
Table 57 Sales of Dark Rum by Price Platform: % Total Volume 2013-2018
Table 58 Sales of White Rum by Price Platform: % Total Volume 2013-2018
Table 59 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2013-2018
Table 60 Sales of English Gin by Price Platform: % Total Volume 2013-2018
Table 61 Sales of Vodka by Price Platform: % Total Volume 2013-2018
Table 62 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2013-2018
Table 63 GBO Company Shares of Spirits: % Total Volume 2014-2018
Table 64 NBO Company Shares of Spirits: % Total Volume 2014-2018
Table 65 LBN Brand Shares of Spirits: % Total Volume 2015-2018
Table 66 Forecast Sales of Spirits by Category: Total Volume 2018-2023
Table 67 Forecast Sales of Spirits by Category: Total Value 2018-2023
Table 68 Forecast Sales of Spirits by Category: % Total Volume Growth 2018-2023
Table 69 Forecast Sales of Spirits by Category: % Total Value Growth 2018-2023
Headlines
Prospects
the Isc Tax Increase Has Mixed Effects in Wine
On-trade Gains Ground, But Off-trade Is Still the Preferred Channel in Peru
the Strong Presence of Key International Wineries
Competitive Landscape
Local Producers Seek To Increase Awareness of Wine Through Tourism
Multi-packs of Wine Are Available in Hypermarkets and Supermarkets
Offers in Off-trade Channels
Category Data
Table 70 Sales of Wine by Category: Total Volume 2013-2018
Table 71 Sales of Wine by Category: Total Value 2013-2018
Table 72 Sales of Wine by Category: % Total Volume Growth 2013-2018
Table 73 Sales of Wine by Category: % Total Value Growth 2013-2018
Table 74 Sales of Wine by Off-trade vs On-trade: Volume 2013-2018
Table 75 Sales of Wine by Off-trade vs On-trade: Value 2013-2018
Table 76 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2013-2018
Table 77 Sales of Wine by Off-trade vs On-trade: % Value Growth 2013-2018
Table 78 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2013-2018
Table 79 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2013-2018
Table 80 Sales of Still White Wine by Price Segment: % Off-trade Volume 2013-2018
Table 81 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2013-2018
Table 82 GBO Company Shares of Still Light Grape Wine: % Total Volume 2014-2018
Table 83 NBO Company Shares of Still Light Grape Wine: % Total Volume 2014-2018
Table 84 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2015-2018
Table 85 GBO Company Shares of Champagne: % Total Volume 2014-2018
Table 86 NBO Company Shares of Champagne: % Total Volume 2014-2018
Table 87 LBN Brand Shares of Champagne: % Total Volume 2015-2018
Table 88 GBO Company Shares of Other Sparkling Wine: % Total Volume 2014-2018
Table 89 NBO Company Shares of Other Sparkling Wine: % Total Volume 2014-2018
Table 90 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2015-2018
Table 91 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2014-2018
Table 92 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2014-2018
Table 93 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2015-2018
Table 94 Forecast Sales of Wine by Category: Total Volume 2018-2023
Table 95 Forecast Sales of Wine by Category: Total Value 2018-2023
Table 96 Forecast Sales of Wine by Category: % Total Volume Growth 2018-2023
Table 97 Forecast Sales of Wine by Category: % Total Value Growth 2018-2023
Note: Product cover images may vary from those shown
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