Alcoholic Drinks in Peru - Research and Markets

The alcoholic drinks category in Peru made a modest recovery from the pandemic in 2021 as the on-trade was able to reopen establishments, although some COVID-19 restrictions remained. Retail stores were boosted by the rise in home consumption as Peruvians chose to spend more time socialising with friends and family at home.

The Alcoholic Drinks in Peru report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2017-2021), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Alcoholic Drinks market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

Alcoholic Drinks in Peru
Executive Summary
Alcoholic Drinks in 2021: the Big Picture
2021 Key Trends
Competitive Landscape
Retailing Developments
On-Trade vs Off-Trade Split
What Next for Alcoholic Drinks?
Chart 1 Alcoholic Drinks Off-Trade Volume Sales Growth Scenarios: 2019-2026
Chart 2 Alcoholic Drinks On-Trade Volume Sales Growth Scenarios: 2019-2026
Chart 3 Alcoholic Drinks Impact of Soft Drivers on Off-Trade Volume Sales: 2019-2026
Chart 4 Alcoholic Drinks Impact of Soft Drivers on On-Trade Volume Sales: 2019-2026
Market Background
Legislation
Legal Purchasing Age and Legal Drinking Age
Drink Driving
Advertising
Smoking Ban
Opening Hours
On-Trade Establishments
Table 1 Number of On-Trade Establishments by Type 2015-2021
Taxation and Duty Levies
Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2021
Operating Environment
Contraband/Parallel Trade
Duty Free
Cross-Border/Private Imports
Key New Product Launches
Outlook
Market Indicators
Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2016-2021
Market Data
Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2016-2021
Table 4 Sales of Alcoholic Drinks by Category: Total Value 2016-2021
Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2016-2021
Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2016-2021
Table 7 Sales of Alcoholic Drinks by Category by Off-Trade vs On-Trade: Volume 2021
Table 8 Sales of Alcoholic Drinks by Category by Off-Trade vs On-Trade: Value 2021
Table 9 Sales of Alcoholic Drinks by Category by Off-Trade vs On-Trade: % Volume 2021
Table 10 Sales of Alcoholic Drinks by Category by Off-Trade vs On-Trade: % Value 2021
Table 11 Gbo Company Shares of Alcoholic Drinks: % Total Volume 2017-2021
Table 12 Distribution of Alcoholic Drinks by Format: % Off-Trade Value 2016-2021
Table 13 Distribution of Alcoholic Drinks by Format and by Category: % Off-Trade Volume 2021
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2021-2026
Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Value 2021-2026
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2021-2026
Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2021-2026
Disclaimer
Sources
Summary 2 Research Sources
Beer in Peru
Key Data Findings
2021 Developments
Lockdown Periods and Ongoing Restrictions Lead to a Total Volume Decline in 2020
Beer Brands Opt for Smaller Packaging Formats
Lima Services Sac (Heineken) Enters Peru to Take on Unión De Cervecerías Peruanas Backus Y Johnston (Ab-Inbev)
Prospects and Opportunities
Economy Lager Will Become More Relevant to Beer Drinkers
Craft Beers to Gain Popularity Through Wider Distribution
E-Commerce Platforms to Support Future Beer Volume Growth
Category Background
Lager Price Band Methodology
Summary 3 Lager by Price Band 2021
Table 18 Number of Breweries 2016-2021
Category Data
Table 19 Sales of Beer by Category: Total Volume 2016-2021
Table 20 Sales of Beer by Category: Total Value 2016-2021
Table 21 Sales of Beer by Category: % Total Volume Growth 2016-2021
Table 22 Sales of Beer by Category: % Total Value Growth 2016-2021
Table 23 Sales of Beer by Off-Trade vs On-Trade: Volume 2016-2021
Table 24 Sales of Beer by Off-Trade vs On-Trade: Value 2016-2021
Table 25 Sales of Beer by Off-Trade vs On-Trade: % Volume Growth 2016-2021
Table 26 Sales of Beer by Off-Trade vs On-Trade: % Value Growth 2016-2021
Table 27 Sales of Beer by Craft vs Standard 2016-2021
Table 28 Gbo Company Shares of Beer: % Total Volume 2017-2021
Table 29 Nbo Company Shares of Beer: % Total Volume 2017-2021
Table 30 Lbn Brand Shares of Beer: % Total Volume 2018-2021
Table 31 Forecast Sales of Beer by Category: Total Volume 2021-2026
Table 32 Forecast Sales of Beer by Category: Total Value 2021-2026
Table 33 Forecast Sales of Beer by Category: % Total Volume Growth 2021-2026
Table 34 Forecast Sales of Beer by Category: % Total Value Growth 2021-2026
Wine in Peru
Key Data Findings
2021 Developments
Off-Trade Remains Vibrant as On-Trade Struggles to Recoup Losses
Champagne Was Affected by Pandemic
Imported Wine Growing from Spain and Italy
Prospects and Opportunities
Sparkling Wine and Wine Consumption Will Grow Rapidly in the Coming Years
Off-Trade Consumption Will Continue Due to Change in Drinking Habits
Santiago Queirolo to Maintain Its Leadership Although Imported Brands Will Rise
Category Data
Table 35 Sales of Wine by Category: Total Volume 2016-2021
Table 36 Sales of Wine by Category: Total Value 2016-2021
Table 37 Sales of Wine by Category: % Total Volume Growth 2016-2021
Table 38 Sales of Wine by Category: % Total Value Growth 2016-2021
Table 39 Sales of Wine by Off-Trade vs On-Trade: Volume 2016-2021
Table 40 Sales of Wine by Off-Trade vs On-Trade: Value 2016-2021
Table 41 Sales of Wine by Off-Trade vs On-Trade: % Volume Growth 2016-2021
Table 42 Sales of Wine by Off-Trade vs On-Trade: % Value Growth 2016-2021
Table 43 Sales of Still Red Wine by Price Segment: % Off-Trade Volume 2016-2021
Table 44 Sales of Still Rosé Wine by Price Segment: % Off-Trade Volume 2016-2021
Table 45 Sales of Still White Wine by Price Segment: % Off-Trade Volume 2016-2021
Table 46 Sales of Other Sparkling Wine by Price Segment: % Off-Trade Volume 2016-2021
Table 47 Gbo Company Shares of Still Light Grape Wine: % Total Volume 2017-2021
Table 48 Nbo Company Shares of Still Light Grape Wine: % Total Volume 2017-2021
Table 49 Lbn Brand Shares of Still Light Grape Wine: % Total Volume 2018-2021
Table 50 Gbo Company Shares of Champagne: % Total Volume 2017-2021
Table 51 Nbo Company Shares of Champagne: % Total Volume 2017-2021
Table 52 Lbn Brand Shares of Champagne: % Total Volume 2018-2021
Table 53 Gbo Company Shares of Other Sparkling Wine: % Total Volume 2017-2021
Table 54 Nbo Company Shares of Other Sparkling Wine: % Total Volume 2017-2021
Table 55 Lbn Brand Shares of Other Sparkling Wine: % Total Volume 2018-2021
Table 56 Gbo Company Shares of Fortified Wine and Vermouth: % Total Volume 2017-2021
Table 57 Nbo Company Shares of Fortified Wine and Vermouth: % Total Volume 2017-2021
Table 58 Lbn Brand Shares of Fortified Wine and Vermouth: % Total Volume 2018-2021
Table 59 Forecast Sales of Wine by Category: Total Volume 2021-2026
Table 60 Forecast Sales of Wine by Category: Total Value 2021-2026
Table 61 Forecast Sales of Wine by Category: % Total Volume Growth 2021-2026
Table 62 Forecast Sales of Wine by Category: % Total Value Growth 2021-2026
Spirits in Peru
Key Data Findings
2021 Developments
Rising Consumer Preference for Flavoured Spirits Helps to Drive Category Growth
Whiskies is One of the Fastest-Growing Spirits Categories
Pisco Shows Weaker Growth Compared to Other Spirits
Prospects and Opportunities
Spirits Expected to Reach Pre-Pandemic Volume Sales by 2022
Average Prices to Rise Due to Tax Hikes and Import Costs
Demand Rising for Premium Handcrafted Spirits
Category Background
Vodka, Gin, Other Blended Scotch Whisky, Dark Rum and White Rum Price Band Methodology
Summary 4 Benchmark Brands 2021
Category Data
Table 63 Sales of Spirits by Category: Total Volume 2016-2021
Table 64 Sales of Spirits by Category: Total Value 2016-2021
Table 65 Sales of Spirits by Category: % Total Volume Growth 2016-2021
Table 66 Sales of Spirits by Category: % Total Value Growth 2016-2021
Table 67 Sales of Spirits by Off-Trade vs On-Trade: Volume 2016-2021
Table 68 Sales of Spirits by Off-Trade vs On-Trade: Value 2016-2021
Table 69 Sales of Spirits by Off-Trade vs On-Trade: % Volume Growth 2016-2021
Table 70 Sales of Spirits by Off-Trade vs On-Trade: % Value Growth 2016-2021
Table 71 Sales of Dark Rum by Price Platform: % Total Volume 2016-2021
Table 72 Sales of White Rum by Price Platform: % Total Volume 2016-2021
Table 73 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2016-2021
Table 74 Sales of English Gin by Price Platform: % Total Volume 2016-2021
Table 75 Sales of Vodka by Price Platform: % Total Volume 2016-2021
Table 76 Sales of Vodka by Flavoured vs Non-Flavoured: % Total Volume 2016-2021
Table 77 Gbo Company Shares of Spirits: % Total Volume 2017-2021
Table 78 Nbo Company Shares of Spirits: % Total Volume 2017-2021
Table 79 Lbn Brand Shares of Spirits: % Total Volume 2018-2021
Table 80 Forecast Sales of Spirits by Category: Total Volume 2021-2026
Table 81 Forecast Sales of Spirits by Category: Total Value 2021-2026
Table 82 Forecast Sales of Spirits by Category: % Total Volume Growth 2021-2026
Table 83 Forecast Sales of Spirits by Category: % Total Value Growth 2021-2026
Cider/Perry in Peru
2021 Developments
Rtds in Peru
Key Data Findings
2021 Developments
Rtd Category Close to Doubling 2020 Volume, Showing Growing Consumer Interest
Competition Intensifies from Existing Players in Rtds
Food for Life Eirl Takes Stronger Lead in Rtd Landscape
Prospects and Opportunities
Strong Growth in Rtds as the Landscape Sees Strong Volume Growth
Malt-Based and Spirit-Based Will Underpin Growth in the Category
Rising Import Costs Gives Local Players a Cost-Advantage
Category Data
Table 84 Sales of Rtds by Category: Total Volume 2016-2021
Table 85 Sales of Rtds by Category: Total Value 2016-2021
Table 86 Sales of Rtds by Category: % Total Volume Growth 2016-2021
Table 87 Sales of Rtds by Category: % Total Value Growth 2016-2021
Table 88 Sales of Rtds by Off-Trade vs On-Trade: Volume 2016-2021
Table 89 Sales of Rtds by Off-Trade vs On-Trade: Value 2016-2021
Table 90 Sales of Rtds by Off-Trade vs On-Trade: % Volume Growth 2016-2021
Table 91 Sales of Rtds by Off-Trade vs On-Trade: % Value Growth 2016-2021
Table 92 Gbo Company Shares of Rtds: % Total Volume 2017-2021
Table 93 Nbo Company Shares of Rtds: % Total Volume 2017-2021
Table 94 Lbn Brand Shares of Rtds: % Total Volume 2018-2021
Table 95 Forecast Sales of Rtds by Category: Total Volume 2021-2026
Table 96 Forecast Sales of Rtds by Category: Total Value 2021-2026
Table 97 Forecast Sales of Rtds by Category: % Total Volume Growth 2021-2026
Table 98 Forecast Sales of Rtds by Category: % Total Value Growth 2021-2026