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Alcoholic Drinks in Peru

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    Report

  • 67 Pages
  • June 2023
  • Region: Peru
  • Euromonitor International
  • ID: 339716
In 2022, positive growth was seen from all alcoholic drink categories, with the return of socialising following the outbreak of COVID-19 increasing total volume sales. This has given rise to consumption occasions, allowing beer and RTDs to gain new momentum, attracting consumers through their wider offering and variety, as well as affordable price points. As such, RTDs and beer have taken share from more affordable varieties of wine and spirits.

The analyst's Alcoholic Drinks in Peru report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage:
Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Alcoholic Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

ALCOHOLIC DRINKS IN PERU
EXECUTIVE SUMMARY
  • Alcoholic drinks in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • On-trade vs off-trade split
  • What next for alcoholic drinks?
MARKET BACKGROUND
  • Legislation
  • Legal purchasing age and legal drinking age
  • Drink driving
  • Advertising
  • Smoking ban
  • Opening hours
  • On-trade establishments
  • Summary 1 Number of On-trade Establishments by Type 2016-2022
TAXATION AND DUTY LEVIES
  • Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2022
OPERATING ENVIRONMENT
  • Contraband/parallel trade
  • Duty free
  • Cross-border/private imports
  • KEY NEW PRODUCT LAUNCHES
  • Outlook
MARKET INDICATORS
  • Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2017-2022
MARKET DATA
  • Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
  • Table 3 Sales of Alcoholic Drinks by Category: Total Value 2017-2022
  • Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
  • Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022
  • Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2022
  • Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2022
  • Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2022
  • Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2022
  • Table 10 GBO Company Shares of Alcoholic Drinks: % Total Volume 2018-2022
  • Table 11 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2017-2022
  • Table 12 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2022
  • Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2022-2027
  • Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Value 2022-2027
  • Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2022-2027
  • Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2022-2027
DISCLAIMER
SOURCES
  • Summary 3 Research Sources
BEER IN PERUKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Consumers consider beer the best economic option, driving sales in 2022
  • Pilsen surpasses Cristal to lead total volume sales in beer
  • New launches focus on premium offerings and Mexican beers to drive value growth
PROSPECTS AND OPPORTUNITIES
  • Craft beers must seek premium positioning in order to increase sales
  • Draft beer and single-serve presentations become increasingly sought after
  • Players focus on home delivery services to align with consumers growing demands
  • CATEGORY BACKGROUND
  • Lager price band methodology
  • Summary 4 Lager by Price Band 2022
  • Summary 5 Number of Breweries 2017-2022
CATEGORY DATA
  • Table 17 Sales of Beer by Category: Total Volume 2017-2022
  • Table 18 Sales of Beer by Category: Total Value 2017-2022
  • Table 19 Sales of Beer by Category: % Total Volume Growth 2017-2022
  • Table 20 Sales of Beer by Category: % Total Value Growth 2017-2022
  • Table 21 Sales of Beer by Off-trade vs On-trade: Volume 2017-2022
  • Table 22 Sales of Beer by Off-trade vs On-trade: Value 2017-2022
  • Table 23 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2017-2022
  • Table 24 Sales of Beer by Off-trade vs On-trade: % Value Growth 2017-2022
  • Table 25 Sales of Beer by Craft vs Standard 2017-2022
  • Table 26 GBO Company Shares of Beer: % Total Volume 2018-2022
  • Table 27 NBO Company Shares of Beer: % Total Volume 2018-2022
  • Table 28 LBN Brand Shares of Beer: % Total Volume 2019-2022
  • Table 29 Forecast Sales of Beer by Category: Total Volume 2022-2027
  • Table 30 Forecast Sales of Beer by Category: Total Value 2022-2027
  • Table 31 Forecast Sales of Beer by Category: % Total Volume Growth 2022-2027
  • Table 32 Forecast Sales of Beer by Category: % Total Value Growth 2022-2027
WINE IN PERUKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Budget wines struggle to compete against beer and RTDs
  • Viñas Queirolo retains its lead through a strong reputation and affordable price points
  • Borgoña wine loses relevance compared to dry red wines
PROSPECTS AND OPPORTUNITIES
  • Total volume sales consistently increase across the forecast period
  • Local wineries focus on innovation to increase awareness and remain relevant
  • White and rosé wines have greater growth potential as consumers explore tastes
CATEGORY DATA
  • Table 33 Sales of Wine by Category: Total Volume 2017-2022
  • Table 34 Sales of Wine by Category: Total Value 2017-2022
  • Table 35 Sales of Wine by Category: % Total Volume Growth 2017-2022
  • Table 36 Sales of Wine by Category: % Total Value Growth 2017-2022
  • Table 37 Sales of Wine by Off-trade vs On-trade: Volume 2017-2022
  • Table 38 Sales of Wine by Off-trade vs On-trade: Value 2017-2022
  • Table 39 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2017-2022
  • Table 40 Sales of Wine by Off-trade vs On-trade: % Value Growth 2017-2022
  • Table 41 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2017-2022
  • Table 42 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2017-2022
  • Table 43 Sales of Still White Wine by Price Segment: % Off-trade Volume 2017-2022
  • Table 44 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2017-2022
  • Table 45 GBO Company Shares of Still Light Grape Wine: % Total Volume 2018-2022
  • Table 46 NBO Company Shares of Still Light Grape Wine: % Total Volume 2018-2022
  • Table 47 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2019-2022
  • Table 48 GBO Company Shares of Champagne: % Total Volume 2018-2022
  • Table 49 NBO Company Shares of Champagne: % Total Volume 2018-2022
  • Table 50 LBN Brand Shares of Champagne: % Total Volume 2019-2022
  • Table 51 GBO Company Shares of Other Sparkling Wine: % Total Volume 2018-2022
  • Table 52 NBO Company Shares of Other Sparkling Wine: % Total Volume 2018-2022
  • Table 53 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2019-2022
  • Table 54 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2018-2022
  • Table 55 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2018-2022
  • Table 56 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2019-2022
  • Table 57 Forecast Sales of Wine by Category: Total Volume 2022-2027
  • Table 58 Forecast Sales of Wine by Category: Total Value 2022-2027
  • Table 59 Forecast Sales of Wine by Category: % Total Volume Growth 2022-2027
  • Table 60 Forecast Sales of Wine by Category: % Total Value Growth 2022-2027
SPIRITS IN PERUKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Imported brands drive growth as the premiumisation trend rises
  • The national drink of Peru, Pisco, recovers its sales following the outbreak of COVID-19
  • Bebidas Premium emerges as a main competitor in spirits
PROSPECTS AND OPPORTUNITIES
  • On-trade recovery boosts cocktail sales and new consumption occasions
  • Players need to evaluate strategies to combat inflationary pressure
  • Social and economic uncertainty reduces short term growth
  • CATEGORY BACKGROUND
  • Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
  • Summary 6 Benchmark Brands 2022
CATEGORY DATA
  • Table 61 Sales of Spirits by Category: Total Volume 2017-2022
  • Table 62 Sales of Spirits by Category: Total Value 2017-2022
  • Table 63 Sales of Spirits by Category: % Total Volume Growth 2017-2022
  • Table 64 Sales of Spirits by Category: % Total Value Growth 2017-2022
  • Table 65 Sales of Spirits by Off-trade vs On-trade: Volume 2017-2022
  • Table 66 Sales of Spirits by Off-trade vs On-trade: Value 2017-2022
  • Table 67 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2017-2022
  • Table 68 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2017-2022
  • Table 69 Sales of Dark Rum by Price Platform: % Total Volume 2017-2022
  • Table 70 Sales of White Rum by Price Platform: % Total Volume 2017-2022
  • Table 71 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2017-2022
  • Table 72 Sales of English Gin by Price Platform: % Total Volume 2017-2022
  • Table 73 Sales of Vodka by Price Platform: % Total Volume 2017-2022
  • Table 74 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2017-2022
  • Table 75 GBO Company Shares of Spirits: % Total Volume 2018-2022
  • Table 76 NBO Company Shares of Spirits: % Total Volume 2018-2022
  • Table 77 LBN Brand Shares of Spirits: % Total Volume 2019-2022
  • Table 78 Forecast Sales of Spirits by Category: Total Volume 2022-2027
  • Table 79 Forecast Sales of Spirits by Category: Total Value 2022-2027
  • Table 80 Forecast Sales of Spirits by Category: % Total Volume Growth 2022-2027
  • Table 81 Forecast Sales of Spirits by Category: % Total Value Growth 2022-2027
CIDER/PERRY IN PERUKEY DATA FINDINGS
2022 DEVELOPMENTS
  • In 2022, imported cider leads the landscape over local production
  • The interest in cider continues to align to seasonal consumption occasions
  • Inflationary pressure leads to price increases on the landscape
PROSPECTS AND OPPORTUNITIES
  • Total volume sales are set to increase consistently from 2023
  • Dry ciders have become increasingly favoured among local consumers
  • Growth of local cider depends on standardisation and premiumisation
RTDS IN PERUKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Entry of new competitors and launches accelerates growth on the landscape
  • Four Loko maintains its leadership in RTDs with strong levels of availability
  • Other RTDs are becoming increasingly sought after, appreciated for their additional benefits
PROSPECTS AND OPPORTUNITIES
  • Rapid growth as players focus on streamlining their offerings
  • RTDs threaten the growth of economic options within wines and spirits
  • Local wineries offer wine-based RTDs an opportunity for growth
CATEGORY DATA
  • Table 82 Sales of RTDs by Category: Total Volume 2017-2022
  • Table 83 Sales of RTDs by Category: Total Value 2017-2022
  • Table 84 Sales of RTDs by Category: % Total Volume Growth 2017-2022
  • Table 85 Sales of RTDs by Category: % Total Value Growth 2017-2022
  • Table 86 Sales of RTDs by Off-trade vs On-trade: Volume 2017-2022
  • Table 87 Sales of RTDs by Off-trade vs On-trade: Value 2017-2022
  • Table 88 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2017-2022
  • Table 89 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2017-2022
  • Table 90 GBO Company Shares of RTDs: % Total Volume 2018-2022
  • Table 91 NBO Company Shares of RTDs: % Total Volume 2018-2022
  • Table 92 LBN Brand Shares of RTDs: % Total Volume 2019-2022
  • Table 93 Forecast Sales of RTDs by Category: Total Volume 2022-2027
  • Table 94 Forecast Sales of RTDs by Category: Total Value 2022-2027
  • Table 95 Forecast Sales of RTDs by Category: % Total Volume Growth 2022-2027
  • Table 96 Forecast Sales of RTDs by Category: % Total Value Growth 2022-2027