Alcoholic Drinks in Peru

ALCOHOLIC DRINKS IN PERU

Executive Summary
Beer Consumption Supports Sales of Alcoholic Drinks
Premiumisation Is Here To Stay
Strong Price Competition Within Whiskies Impacts Many Other Categories Within Alcoholic Drinks
Traditional Grocery Retailers Are the Most Relevant Outlets for Alcoholic Drinks
Positive Outlook for Alcoholic Drinks Over the Forecast Period
Market Background
Legislation
Table 1 Number of On-trade Establishments by Type 2012-2017
Taxation and Duty Levies
Summary 1 Taxation on Alcoholic Drinks 2017
Table 2 Duty Levies on Alcoholic Drinks 2017
Operating Environment
Contraband/parallel Trade
Duty-free
Cross-border/private Imports
Key New Product Launches
Summary 2 Key New Product Developments 2017
Market Indicators
Table 3 Retail Consumer Expenditure on Alcoholic Drinks 2012-2017

Market Data
Table 4 Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 5 Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 6 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 7 Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017
Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017
Table 11 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017
Table 12 GBO Company Shares of Alcoholic Drinks: % Total Volume 2013-2017
Table 13 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2012-2017
Table 14 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2017
Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 16 Forecast Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 18 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022
Definitions
Sources
Summary 3 Research Sources
Headlines
Prospects
Imported Premium Lager Continues To Lead Growth Within Beer
Fifa World Cup Playoffs Motivate Consumption After A Difficult Start To 2017
Independent Small Grocers Are Consistently Preferred for Beer Purchases
Competitive Landscape
Craft Beer Posts Strong Growth in 2017
Cristal Ensures Its Growth by Changing Its Positioning
Changes in Strategy As A Result Anheuser-Busch Inbev's Purchase
Category Background
Lager Price Band Methodology
Summary 4 Lager by Price Band 2017
Table 19 Number of Breweries 2012-2017

Category Data
Table 20 Sales of Beer by Category: Total Volume 2012-2017
Table 21 Sales of Beer by Category: Total Value 2012-2017
Table 22 Sales of Beer by Category: % Total Volume Growth 2012-2017
Table 23 Sales of Beer by Category: % Total Value Growth 2012-2017
Table 24 Sales of Beer by Off-trade vs On-trade: Volume 2012-2017
Table 25 Sales of Beer by Off-trade vs On-trade: Value 2012-2017
Table 26 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 27 Sales of Beer by Off-trade vs On-trade: % Value Growth 2012-2017
Table 28 GBO Company Shares of Beer: % Total Volume 2013-2017
Table 29 NBO Company Shares of Beer: % Total Volume 2013-2017
Table 30 LBN Brand Shares of Beer: % Total Volume 2014-2017
Table 31 Forecast Sales of Beer by Category: Total Volume 2017-2022
Table 32 Forecast Sales of Beer by Category: Total Value 2017-2022
Table 33 Forecast Sales of Beer by Category: % Total Volume Growth 2017-2022
Table 34 Forecast Sales of Beer by Category: % Total Value Growth 2017-2022
Prospects
Headlines
Prospects
Convenience and New Products Fuel Sales of Rtds
Spirit-based Rtds Remains the Largest and Fastest Growing Category Within Rtds
Off-trade Is the Most Preferred Channel for Rtds
Competitive Landscape
Cartavio Launches Hit and Wild To Expand Its Presence in Rtds
Diageo Perú Consolidates Its Position As Category Leader in Rtds
Rtds Is the Only Category With A Presence of Private Label

Category Data
Table 35 Sales of RTDS/High-strength Premixes by Category: Total Volume 2012-2017
Table 36 Sales of RTDS/High-strength Premixes by Category: Total Value 2012-2017
Table 37 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2012-2017
Table 38 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2012-2017
Table 39 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Volume 2012-2017
Table 40 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Value 2012-2017
Table 41 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 42 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Value Growth 2012-2017
Table 43 GBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2013-2017
Table 44 NBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2013-2017
Table 45 LBN Brand Shares of RTDS/High-strength Premixes: % Total Volume 2014-2017
Table 46 Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2017-2022
Table 47 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2017-2022
Table 48 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2017-2022
Table 49 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2017-2022
Headlines
Prospects
the Performance of Spirits Recovers After A Difficult Start To the Year
Rum Remains the Leader Within Spirits in 2017
Gin, Bitters and Tequila All Post Strong Growth in 2017
Competitive Landscape
Premiumisation and Value of Local Ingredients Define Developments
Strong Price Competition Within Whiskies
Premium Brands Continue To Gain Ground in Peru
Category Background
Vodka, Gin, Other Blended Scotch Whisky, Dark Rum and White Rum Price Band Methodology
Summary 5 Benchmark Brands 2017

Category Data
Table 50 Sales of Spirits by Category: Total Volume 2012-2017
Table 51 Sales of Spirits by Category: Total Value 2012-2017
Table 52 Sales of Spirits by Category: % Total Volume Growth 2012-2017
Table 53 Sales of Spirits by Category: % Total Value Growth 2012-2017
Table 54 Sales of Spirits by Off-trade vs On-trade: Volume 2012-2017
Table 55 Sales of Spirits by Off-trade vs On-trade: Value 2012-2017
Table 56 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 57 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2012-2017
Table 58 Sales of Dark Rum by Price Platform: % Total Volume 2012-2017
Table 59 Sales of White Rum by Price Platform: % Total Volume 2012-2017
Table 60 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2012-2017
Table 61 Sales of English Gin by Price Platform: % Total Volume 2012-2017
Table 62 Sales of Vodka by Price Platform: % Total Volume 2012-2017
Table 63 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2012-2017
Table 64 GBO Company Shares of Spirits: % Total Volume 2013-2017
Table 65 NBO Company Shares of Spirits: % Total Volume 2013-2017
Table 66 LBN Brand Shares of Spirits: % Total Volume 2014-2017
Table 67 Forecast Sales of Spirits by Category: Total Volume 2017-2022
Table 68 Forecast Sales of Spirits by Category: Total Value 2017-2022
Table 69 Forecast Sales of Spirits by Category: % Total Volume Growth 2017-2022
Table 70 Forecast Sales of Spirits by Category: % Total Value Growth 2017-2022
Headlines
Prospects
Sparkling Wine Leads Volume Growth Within Wine
Premiumisation Fuels Growth of Higher-value Wines
Off-trade Remains the Most Relevant Channel for Wine
Competitive Landscape
Santiago Queirolo Continues To Lead Wine
Manufacturers Launch Alternative Products To Capture Further Consumer Groups
Santiago Queirolo Launches the Campaign "wine Friday Has Arrived"

Category Data
Table 71 Sales of Wine by Category: Total Volume 2012-2017
Table 72 Sales of Wine by Category: Total Value 2012-2017
Table 73 Sales of Wine by Category: % Total Volume Growth 2012-2017
Table 74 Sales of Wine by Category: % Total Value Growth 2012-2017
Table 75 Sales of Wine by Off-trade vs On-trade: Volume 2012-2017
Table 76 Sales of Wine by Off-trade vs On-trade: Value 2012-2017
Table 77 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 78 Sales of Wine by Off-trade vs On-trade: % Value Growth 2012-2017
Table 79 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2012-2017
Table 80 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2012-2017
Table 81 Sales of Still White Wine by Price Segment: % Off-trade Volume 2012-2017
Table 82 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2012-2017
Table 83 GBO Company Shares of Still Light Grape Wine: % Total Volume 2013-2017
Table 84 NBO Company Shares of Still Light Grape Wine: % Total Volume 2013-2017
Table 85 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2014-2017
Table 86 GBO Company Shares of Champagne: % Total Volume 2013-2017
Table 87 NBO Company Shares of Champagne: % Total Volume 2013-2017
Table 88 LBN Brand Shares of Champagne: % Total Volume 2014-2017
Table 89 GBO Company Shares of Other Sparkling Wine: % Total Volume 2013-2017
Table 90 NBO Company Shares of Other Sparkling Wine: % Total Volume 2013-2017
Table 91 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2014-2017
Table 92 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2013-2017
Table 93 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2013-2017
Table 94 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2014-2017
Table 95 Forecast Sales of Wine by Category: Total Volume 2017-2022
Table 96 Forecast Sales of Wine by Category: Total Value 2017-2022
Table 97 Forecast Sales of Wine by Category: % Total Volume Growth 2017-2022
Table 98 Forecast Sales of Wine by Category: % Total Value Growth 2017-2022