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Gardening in Germany

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    Report

  • 20 Pages
  • May 2023
  • Region: Germany
  • Euromonitor International
  • ID: 339809
Gardening had already been seeing healthy current value growth rates in the previous two years as consumers were confined at home more than usual due to the COVID-19 pandemic. Gardening became a very popular pastime for consumers, who considered it a “refuge” from the pandemic-induced stress. In spite of this, in 2022, gardening posted even stronger current value growth, even though the country was emerging from the pandemic, with most restrictions being lifted.

The analyst's Gardening in Germany report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2027 illustrate how market demand is expected to evolve in the medium-term

Product Coverage:
Garden Care, Gardening Equipment, Horticulture, Other Gardening, Pots and Planters.

Data Coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Gardening market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

GARDENING IN GERMANYKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Love of gardening helps drive strong growth
  • Demand for lawn mowers increases with the rise in gardening
  • Container gardening is on the rise in Germany
PROSPECTS AND OPPORTUNITIES
  • Inflation and demographic shifts expected to impact gardening
  • Consumers could focus on fresh food gardening over the forecast period
  • E-commerce likely to remain a strong channel for gardening
CATEGORY DATA
  • Table 1 Sales of Gardening by Category: Value 2017-2022
  • Table 2 Sales of Gardening by Category: % Value Growth 2017-2022
  • Table 3 NBO Company Shares of Gardening: % Value 2018-2022
  • Table 4 LBN Brand Shares of Gardening: % Value 2019-2022
  • Table 5 Distribution of Gardening by Format: % Value 2017-2022
  • Table 6 Forecast Sales of Gardening by Category: Value 2022-2027
  • Table 7 Forecast Sales of Gardening by Category: % Value Growth 2022-2027
HOME AND GARDEN IN GERMANY
EXECUTIVE SUMMARY
  • Home and garden in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • What next for home and garden?
MARKET DATA
  • Table 8 Sales of Home and Garden by Category: Value 2017-2022
  • Table 9 Sales of Home and Garden by Category: % Value Growth 2017-2022
  • Table 10 NBO Company Shares of Home and Garden: % Value 2018-2022
  • Table 11 LBN Brand Shares of Home and Garden: % Value 2019-2022
  • Table 12 Penetration of Private Label in Home and Garden by Category: % Value 2017-2022
  • Table 13 Distribution of Home and Garden by Format: % Value 2017-2022
  • Table 14 Distribution of Home and Garden by Format and Category: % Value 2022
  • Table 15 Forecast Sales of Home and Garden by Category: Value 2022-2027
  • Table 16 Forecast Sales of Home and Garden by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
  • Summary 1 Research Sources