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Gardening in the Netherlands

  • ID: 339821
  • Report
  • April 2019
  • Region: Netherlands
  • 15 pages
  • Euromonitor International
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Gardening recorded the fastest current value growth in home and garden in 2018, with sales boosted by the positive Dutch economy. Gardening was trailing behind all other home and garden categories, as this is the last thing that consumers invest in after renovating their home or buying new home furnishings. Therefore, even though the housing market declined slightly, this did not have a negative effect on gardening, as consumers take more time before renovating their garden.

The author's Gardening in Netherlands report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2023 illustrate how market demand is expected to evolve in the medium-term

Product coverage: Garden Care, Gardening Equipment, Horticulture, Other Gardening, Pots and Planters.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Gardening market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Gardening in the Netherlands

List of Contents and Tables
Headlines
Prospects
Sales Are Boosted by Economic Growth
Campaigns To Increase the Plants in Gardens Benefits Horticulture
Internet Retailing Grows at the Expense of Store-based Retailing
Competitive Landscape
Intratuin Nederland Maintains Its Lead in Gardening
Private Label Is Important in Horticulture; Brands in Gardening Equipment
Ikea Records the Fastest Growth in Gardening
Category Data
Table 1 Sales of Gardening by Category: Value 2013-2018
Table 2 Sales of Gardening by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Gardening: % Value 2014-2018
Table 4 LBN Brand Shares of Gardening: % Value 2015-2018
Table 5 Distribution of Gardening by Format: % Value 2013-2018
Table 6 Forecast Sales of Gardening by Category: Value 2018-2023
Table 7 Forecast Sales of Gardening by Category: % Value Growth 2018-2023
Executive Summary
A Weakening Housing Market Leads To Slow Growth in Home and Garden
Smart Products Are Limited in Home and Garden and Adoption Is Slow
Ikea Leads Sales and Growth, But Small Companies Also Perform Well
New Concepts for Home and Garden Retailers, Growth for Internet Retailers
Home and Garden Is Expected To Record Slow Growth
Market Data
Table 8 Sales of Home and Garden by Category: Value 2013-2018
Table 9 Sales of Home and Garden by Category: % Value Growth 2013-2018
Table 10 NBO Company Shares of Home and Garden: % Value 2014-2018
Table 11 LBN Brand Shares of Home and Garden: % Value 2015-2018
Table 12 Penetration of Private Label in Home and Garden by Category: % Value 2013-2018
Table 13 Distribution of Home and Garden by Format: % Value 2013-2018
Table 14 Distribution of Home and Garden by Format and Category: % Value 2018
Table 15 Forecast Sales of Home and Garden by Category: Value 2018-2023
Table 16 Forecast Sales of Home and Garden by Category: % Value Growth 2018-2023
Definitions
Sources
Summary 1 Research Sources
Note: Product cover images may vary from those shown
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