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Alcoholic Drinks in Bosnia and Herzegovina

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    Report

  • 57 Pages
  • June 2025
  • Region: Bosnia and Herzegovina
  • Euromonitor International
  • ID: 342800
Volume sales of alcoholic drinks in Bosnia and Herzegovina experienced modest growth in 2024, despite ongoing price sensitivity. Consumers, facing limited disposable incomes, focused on affordability, leading to cautious spending patterns. In addition, current value growth was slower compared to previous years, when sharper price increases had significantly boosted market performance.

The Alcoholic Drinks in Bosnia and Herzegovina report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Alcoholic Drinks market
  • Pinpoint growth sectors and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Alcoholic drinks in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retail developments
  • On-trade vs off-trade split
  • What next for alcoholic drinks?
MARKET BACKGROUND
  • Legislation
  • Legal purchasing age and legal drinking age
  • Drink driving
  • Advertising
  • Smoking ban
  • Opening hours
  • On-trade establishments
TAXATION AND DUTY LEVIES
OPERATING ENVIRONMENT
  • Contraband/parallel trade
  • Duty free
  • Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
  • Outlook
MARKET INDICATORS
  • Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2019-2024
MARKET DATA
  • Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2019-2024
  • Table 3 Sales of Alcoholic Drinks by Category: Total Value 2019-2024
  • Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024
  • Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024
  • Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2024
  • Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2024
  • Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2024
  • Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2024
  • Table 10 GBO Company Shares of Alcoholic Drinks: % Total Volume 2020-2024
  • Table 11 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2019-2024
  • Table 12 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2024
  • Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2024-2029
  • Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Value 2024-2029
  • Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2024-2029
  • Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
BEER IN BOSNIA AND HERZEGOVINAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • High level of saturation limits overall growth but potential remains in niche segments
  • Starbev Sarl retains its leading position, driven by broad and popular brand portfolio
  • Food/drink/tobacco specialists lead off-trade beer sales while e-commerce is key driver of growth
PROSPECTS AND OPPORTUNITIES
  • Modest growth expected in mature market, although niche and alternative offerings will gain momentum
  • Craft beer will see growing presence
  • Non-alcoholic and low-alcohol beers will see inclusion functional ingredients to meet demands of health-conscious
CATEGORY BACKGROUND
  • Lager price band methodology
  • Summary 2 Lager by Price Band 2024
CATEGORY DATA
  • Table 17 Sales of Beer by Category: Total Volume 2019-2024
  • Table 18 Sales of Beer by Category: Total Value 2019-2024
  • Table 19 Sales of Beer by Category: % Total Volume Growth 2019-2024
  • Table 20 Sales of Beer by Category: % Total Value Growth 2019-2024
  • Table 21 Sales of Beer by Off-trade vs On-trade: Volume 2019-2024
  • Table 22 Sales of Beer by Off-trade vs On-trade: Value 2019-2024
  • Table 23 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2019-2024
  • Table 24 Sales of Beer by Off-trade vs On-trade: % Value Growth 2019-2024
  • Table 25 Sales of Beer by Craft vs Standard 2019-2024
  • Table 26 GBO Company Shares of Beer: % Total Volume 2020-2024
  • Table 27 NBO Company Shares of Beer: % Total Volume 2020-2024
  • Table 28 LBN Brand Shares of Beer: % Total Volume 2021-2024
  • Table 29 Forecast Sales of Beer by Category: Total Volume 2024-2029
  • Table 30 Forecast Sales of Beer by Category: Total Value 2024-2029
  • Table 31 Forecast Sales of Beer by Category: % Total Volume Growth 2024-2029
  • Table 32 Forecast Sales of Beer by Category: % Total Value Growth 2024-2029
WINE IN BOSNIA AND HERZEGOVINAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Wine outpaces beer in terms of growth as premiumisation and on-trade demand drive market expansion
  • Innovation accelerates in wine, with premium reds and sparkling varieties leading new launches
  • Supermarkets lead wine sales while e-commerce becomes fastest-growing channel
PROSPECTS AND OPPORTUNITIES
  • Growing awareness of health benefits of wine will fuel steady growth, with vermouth set to show particular dynamism
  • Still red wine will see strong performance
  • Sustainability concerns will shape new packaging formats
CATEGORY DATA
  • Table 33 Sales of Wine by Category: Total Volume 2019-2024
  • Table 34 Sales of Wine by Category: Total Value 2019-2024
  • Table 35 Sales of Wine by Category: % Total Volume Growth 2019-2024
  • Table 36 Sales of Wine by Category: % Total Value Growth 2019-2024
  • Table 37 Sales of Wine by Off-trade vs On-trade: Volume 2019-2024
  • Table 38 Sales of Wine by Off-trade vs On-trade: Value 2019-2024
  • Table 39 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2019-2024
  • Table 40 Sales of Wine by Off-trade vs On-trade: % Value Growth 2019-2024
  • Table 41 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2019-2024
  • Table 42 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2019-2024
  • Table 43 Sales of Still White Wine by Price Segment: % Off-trade Volume 2019-2024
  • Table 44 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2019-2024
  • Table 45 GBO Company Shares of Still Light Grape Wine: % Total Volume 2020-2024
  • Table 46 NBO Company Shares of Still Light Grape Wine: % Total Volume 2020-2024
  • Table 47 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2021-2024
  • Table 48 GBO Company Shares of Champagne: % Total Volume 2020-2024
  • Table 49 NBO Company Shares of Champagne: % Total Volume 2020-2024
  • Table 50 LBN Brand Shares of Champagne: % Total Volume 2021-2024
  • Table 51 GBO Company Shares of Other Sparkling Wine: % Total Volume 2020-2024
  • Table 52 NBO Company Shares of Other Sparkling Wine: % Total Volume 2020-2024
  • Table 53 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2021-2024
  • Table 54 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2020-2024
  • Table 55 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2020-2024
  • Table 56 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2021-2024
  • Table 57 GBO Company Shares of Non-grape Wine: % Total Volume 2020-2024
  • Table 58 NBO Company Shares of Non-grape Wine: % Total Volume 2020-2024
  • Table 59 LBN Brand Shares of Non-grape Wine: % Total Volume 2021-2024
  • Table 60 Forecast Sales of Wine by Category: Total Volume 2024-2029
  • Table 61 Forecast Sales of Wine by Category: Total Value 2024-2029
  • Table 62 Forecast Sales of Wine by Category: % Total Volume Growth 2024-2029
  • Table 63 Forecast Sales of Wine by Category: % Total Value Growth 2024-2029
SPIRITS IN BOSNIA AND HERZEGOVINAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Overall growth remains modest but mixology trend drives white rum forward
  • Badel 1862 leads the market, driven by strong heritage and continued investment in innovation
  • Convenience is key factor shaping choice of retail outlet
PROSPECTS AND OPPORTUNITIES
  • Dark rum to lead growth as spirits face slowdown
  • E-commerce channel to fuel growth of artisanal offerings
  • Innovation in spirits to focus on premiumisation and craftsmanship
CATEGORY DATA
  • Table 64 Sales of Spirits by Category: Total Volume 2019-2024
  • Table 65 Sales of Spirits by Category: Total Value 2019-2024
  • Table 66 Sales of Spirits by Category: % Total Volume Growth 2019-2024
  • Table 67 Sales of Spirits by Category: % Total Value Growth 2019-2024
  • Table 68 Sales of Spirits by Off-trade vs On-trade: Volume 2019-2024
  • Table 69 Sales of Spirits by Off-trade vs On-trade: Value 2019-2024
  • Table 70 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2019-2024
  • Table 71 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2019-2024
  • Table 72 Sales of Dark Rum by Price Platform: % Total Volume 2019-2024
  • Table 73 Sales of White Rum by Price Platform: % Total Volume 2019-2024
  • Table 74 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2019-2024
  • Table 75 Sales of English Gin by Price Platform: % Total Volume 2019-2024
  • Table 76 Sales of Vodka by Price Platform: % Total Volume 2019-2024
  • Table 77 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2019-2024
  • Table 78 GBO Company Shares of Spirits: % Total Volume 2020-2024
  • Table 79 NBO Company Shares of Spirits: % Total Volume 2020-2024
  • Table 80 LBN Brand Shares of Spirits: % Total Volume 2021-2024
  • Table 81 Forecast Sales of Spirits by Category: Total Volume 2024-2029
  • Table 82 Forecast Sales of Spirits by Category: Total Value 2024-2029
  • Table 83 Forecast Sales of Spirits by Category: % Total Volume Growth 2024-2029
  • Table 84 Forecast Sales of Spirits by Category: % Total Value Growth 2024-2029
CIDER/PERRY IN BOSNIA AND HERZEGOVINAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Somersby fuels strong growth in cider/perry amid limited competition
  • Carlsberg leads cider/perry, while Strongbow drives Heineken's momentum
  • Supermarkets and e-commerce make further gains
PROSPECTS AND OPPORTUNITIES
  • Demographic challenges will impact the market
  • Artisanal innovation and e-commerce set to drive premiumisation
  • Wine-inspired cider and perry to emerge as viable alternatives
CATEGORY DATA
  • Table 85 Sales of Cider/Perry: Total Volume 2019-2024
  • Table 86 Sales of Cider/Perry: Total Value 2019-2024
  • Table 87 Sales of Cider/Perry: % Total Volume Growth 2019-2024
  • Table 88 Sales of Cider/Perry: % Total Value Growth 2019-2024
  • Table 89 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2019-2024
  • Table 90 Sales of Cider/Perry by Off-trade vs On-trade: Value 2019-2024
  • Table 91 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2019-2024
  • Table 92 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2019-2024
  • Table 93 GBO Company Shares of Cider/Perry: % Total Volume 2020-2024
  • Table 94 NBO Company Shares of Cider/Perry: % Total Volume 2020-2024
  • Table 95 LBN Brand Shares of Cider/Perry: % Total Volume 2021-2024
  • Table 96 Forecast Sales of Cider/Perry: Total Volume 2024-2029
  • Table 97 Forecast Sales of Cider/Perry: Total Value 2024-2029
  • Table 98 Forecast Sales of Cider/Perry: % Total Volume Growth 2024-2029
  • Table 99 Forecast Sales of Cider/Perry: % Total Value Growth 2024-2029
RTDS IN BOSNIA AND HERZEGOVINAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Sales of RTDs surge in 2024, supported by high level of innovation
  • Olvi Oyj drives market gropwht woth Le Coq and Johan Freitag
  • Modern grocery retailers and e-commerce fuel growth, while on-trade dominates sales
PROSPECTS AND OPPORTUNITIES
  • Market faces slowdown amid demographic challenges, but spirit-based RTDs remain growth drivers
  • RTD market set for intensified competition amid focus on health
  • Innovation in RTDs to focus on new flavours, premium ingredients, and wellness
CATEGORY DATA
  • Table 100 Sales of RTDs by Category: Total Volume 2019-2024
  • Table 101 Sales of RTDs by Category: Total Value 2019-2024
  • Table 102 Sales of RTDs by Category: % Total Volume Growth 2019-2024
  • Table 103 Sales of RTDs by Category: % Total Value Growth 2019-2024
  • Table 104 Sales of RTDs by Off-trade vs On-trade: Volume 2019-2024
  • Table 105 Sales of RTDs by Off-trade vs On-trade: Value 2019-2024
  • Table 106 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2019-2024
  • Table 107 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2019-2024
  • Table 108 GBO Company Shares of RTDs: % Total Volume 2020-2024
  • Table 109 NBO Company Shares of RTDs: % Total Volume 2020-2024
  • Table 110 LBN Brand Shares of RTDs: % Total Volume 2021-2024
  • Table 111 Forecast Sales of RTDs by Category: Total Volume 2024-2029
  • Table 112 Forecast Sales of RTDs by Category: Total Value 2024-2029
  • Table 113 Forecast Sales of RTDs by Category: % Total Volume Growth 2024-2029
  • Table 114 Forecast Sales of RTDs by Category: % Total Value Growth 2024-2029