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Alcoholic Drinks in Costa Rica

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    Report

  • 58 Pages
  • June 2025
  • Region: Costa Rica
  • Euromonitor International
  • ID: 342802
The market for alcoholic drinks in Costa Rica remained flat in volume terms in 2024. This was despite positive macroeconomic indicators such as falling inflation and a declining unemployment rate. Industry sources described the year as particularly challenging, with players investing considerable resources even to maintain sales levels.

The Alcoholic Drinks in Costa Rica report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Alcoholic Drinks market
  • Pinpoint growth sectors and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Alcoholic drinks in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retail developments
  • On-trade vs off-trade split
  • What next for alcoholic drinks?
MARKET BACKGROUND
  • Legislation
  • Legal purchasing age and legal drinking age
  • Drink driving
  • Advertising
  • Smoking ban
  • Opening hours
  • On-trade establishments
TAXATION AND DUTY LEVIES
OPERATING ENVIRONMENT
  • Contraband/parallel trade
  • Duty free
  • Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
  • Outlook
MARKET INDICATORS
  • Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2019-2024
MARKET DATA
  • Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2019-2024
  • Table 3 Sales of Alcoholic Drinks by Category: Total Value 2019-2024
  • Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024
  • Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024
  • Table 6 GBO Company Shares of Alcoholic Drinks: % Total Volume 2020-2024
  • Table 7 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2019-2024
  • Table 8 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2024
  • Table 9 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2024-2029
  • Table 10 Forecast Sales of Alcoholic Drinks by Category: Total Value 2024-2029
  • Table 11 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2024-2029
  • Table 12 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
BEER IN COSTA RICAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Beer sales are impacted by illicit trade and adverse weather
  • Florida Bebidas SA retains its dominance
  • Beer continues to be staple purchase in traditional retail channels.
PROSPECTS AND OPPORTUNITIES
  • Affordability of beer will boost sales
  • Artisanal beer, while still niche, will continue growing
  • Consumer´s growing interest in health and wellness will boost sales of low-calorie and zero alcoholic beer
CATEGORY BACKGROUND
  • Lager price band methodology
  • Summary 2 Lager by Price Band 2024
CATEGORY DATA
  • Table 13 Sales of Beer by Category: Total Volume 2019-2024
  • Table 14 Sales of Beer by Category: Total Value 2019-2024
  • Table 15 Sales of Beer by Category: % Total Volume Growth 2019-2024
  • Table 16 Sales of Beer by Category: % Total Value Growth 2019-2024
  • Table 17 Sales of Beer by Off-trade vs On-trade: Volume 2019-2024
  • Table 18 Sales of Beer by Off-trade vs On-trade: Value 2019-2024
  • Table 19 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2019-2024
  • Table 20 Sales of Beer by Off-trade vs On-trade: % Value Growth 2019-2024
  • Table 21 Sales of Beer by Craft vs Standard 2019-2024
  • Table 22 GBO Company Shares of Beer: % Total Volume 2020-2024
  • Table 23 NBO Company Shares of Beer: % Total Volume 2020-2024
  • Table 24 LBN Brand Shares of Beer: % Total Volume 2021-2024
  • Table 25 Forecast Sales of Beer by Category: Total Volume 2024-2029
  • Table 26 Forecast Sales of Beer by Category: Total Value 2024-2029
  • Table 27 Forecast Sales of Beer by Category: % Total Volume Growth 2024-2029
  • Table 28 Forecast Sales of Beer by Category: % Total Value Growth 2024-2029
WINE IN COSTA RICAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Wine culture evolves in Costa Rica amid growing interest in new varieties
  • Chilean wines dominate imports as consumers embrace variety
  • Wine sales thrive in supermarkets as consumers embrace variety
PROSPECTS AND OPPORTUNITIES
  • Costa Rican consumers show growing interest in wine origins
  • Continued expansion of different wine varieties
  • Growing health awareness could slow category growth
  • Table 29 Sales of Wine by Category: Total Volume 2019-2024
  • Table 30 Sales of Wine by Category: Total Value 2019-2024
  • Table 31 Sales of Wine by Category: % Total Volume Growth 2019-2024
  • Table 32 Sales of Wine by Category: % Total Value Growth 2019-2024
  • Table 33 Sales of Wine by Off-trade vs On-trade: Volume 2019-2024
  • Table 34 Sales of Wine by Off-trade vs On-trade: Value 2019-2024
  • Table 35 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2019-2024
  • Table 36 Sales of Wine by Off-trade vs On-trade: % Value Growth 2019-2024
  • Table 37 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2019-2024
  • Table 38 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2019-2024
  • Table 39 Sales of Still White Wine by Price Segment: % Off-trade Volume 2019-2024
  • Table 40 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2019-2024
  • Table 41 GBO Company Shares of Still Light Grape Wine: % Total Volume 2020-2024
  • Table 42 NBO Company Shares of Still Light Grape Wine: % Total Volume 2020-2024
  • Table 43 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2021-2024
  • Table 44 GBO Company Shares of Champagne: % Total Volume 2020-2024
  • Table 45 NBO Company Shares of Champagne: % Total Volume 2020-2024
  • Table 46 LBN Brand Shares of Champagne: % Total Volume 2021-2024
  • Table 47 GBO Company Shares of Other Sparkling Wine: % Total Volume 2020-2024
  • Table 48 NBO Company Shares of Other Sparkling Wine: % Total Volume 2020-2024
  • Table 49 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2021-2024
  • Table 50 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2020-2024
  • Table 51 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2020-2024
  • Table 52 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2021-2024
  • Table 53 GBO Company Shares of Non-grape Wine: % Total Volume 2020-2024
  • Table 54 NBO Company Shares of Non-grape Wine: % Total Volume 2020-2024
  • Table 55 LBN Brand Shares of Non-grape Wine: % Total Volume 2021-2024
  • Table 56 Forecast Sales of Wine by Category: Total Volume 2024-2029
  • Table 57 Forecast Sales of Wine by Category: Total Value 2024-2029
  • Table 58 Forecast Sales of Wine by Category: % Total Volume Growth 2024-2029
  • Table 59 Forecast Sales of Wine by Category: % Total Value Growth 2024-2029
SPIRITS IN COSTA RICAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Spirits market sees modest growth amid expanded imports and rising demand for local guaro
  • State-owned company Fanal continues as leading player
  • Consumers place trust in well-known supermarket chains
PROSPECTS AND OPPORTUNITIES
  • Price promotions will continue to drive sales
  • Sustainability to become a growing concern for consumers and manufacturers
  • Whisky innovation to accelerate, following launch of Johnnie Walker Blonde
CATEGORY BACKGROUND
  • Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
  • Summary 3 Benchmark Brands 2024
CATEGORY DATA
  • Table 60 Sales of Spirits by Category: Total Volume 2019-2024
  • Table 61 Sales of Spirits by Category: Total Value 2019-2024
  • Table 62 Sales of Spirits by Category: % Total Volume Growth 2019-2024
  • Table 63 Sales of Spirits by Category: % Total Value Growth 2019-2024
  • Table 64 Sales of Spirits by Off-trade vs On-trade: Volume 2019-2024
  • Table 65 Sales of Spirits by Off-trade vs On-trade: Value 2019-2024
  • Table 66 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2019-2024
  • Table 67 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2019-2024
  • Table 68 Sales of Dark Rum by Price Platform: % Total Volume 2019-2024
  • Table 69 Sales of White Rum by Price Platform: % Total Volume 2019-2024
  • Table 70 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2019-2024
  • Table 71 Sales of English Gin by Price Platform: % Total Volume 2019-2024
  • Table 72 Sales of Vodka by Price Platform: % Total Volume 2019-2024
  • Table 73 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2019-2024
  • Table 74 GBO Company Shares of Spirits: % Total Volume 2020-2024
  • Table 75 NBO Company Shares of Spirits: % Total Volume 2020-2024
  • Table 76 LBN Brand Shares of Spirits: % Total Volume 2021-2024
  • Table 77 Forecast Sales of Spirits by Category: Total Volume 2024-2029
  • Table 78 Forecast Sales of Spirits by Category: Total Value 2024-2029
  • Table 79 Forecast Sales of Spirits by Category: % Total Volume Growth 2024-2029
  • Table 80 Forecast Sales of Spirits by Category: % Total Value Growth 2024-2029
CIDER/PERRY IN COSTA RICAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Niche presence for cider, while perry is still hard to find
  • Few players have entered cider/perry market
  • Lack of clarity surrounding cider amongst retailers and consumers
PROSPECTS AND OPPORTUNITIES
  • Cider is expected to remain a niche product
  • Growth will be hampered by lack of local brands
  • Holiday season will remain key driver of sales, with limited to no innovation expected
CATEGORY DATA
  • Table 81 Sales of Cider/Perry: Total Volume 2019-2024
  • Table 82 Sales of Cider/Perry: Total Value 2019-2024
  • Table 83 Sales of Cider/Perry: % Total Volume Growth 2019-2024
  • Table 84 Sales of Cider/Perry: % Total Value Growth 2019-2024
  • Table 85 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2019-2024
  • Table 86 Sales of Cider/Perry by Off-trade vs On-trade: Value 2019-2024
  • Table 87 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2019-2024
  • Table 88 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2019-2024
  • Table 89 GBO Company Shares of Cider/Perry: % Total Volume 2020-2024
  • Table 90 NBO Company Shares of Cider/Perry: % Total Volume 2020-2024
  • Table 91 LBN Brand Shares of Cider/Perry: % Total Volume 2021-2024
  • Table 92 Forecast Sales of Cider/Perry: Total Volume 2024-2029
  • Table 93 Forecast Sales of Cider/Perry: Total Value 2024-2029
  • Table 94 Forecast Sales of Cider/Perry: % Total Volume Growth 2024-2029
  • Table 95 Forecast Sales of Cider/Perry: % Total Value Growth 2024-2029
RTDS IN COSTA RICAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • RTD continue to grow in popularity, driven by launch of new varieties
  • Diageo continues as leading company
  • Supermarkets is preferred channel for RTDs, thanks to wide product selection
PROSPECTS AND OPPORTUNITIES
  • Growth in tourism will continue to boost sales
  • Larger 1-litre presentations will offer savings for consumers
  • Growing interest in wellness will drive growth of hard seltzers
CATEGORY DATA
  • Table 96 Sales of RTDs by Category: Total Volume 2019-2024
  • Table 97 Sales of RTDs by Category: Total Value 2019-2024
  • Table 98 Sales of RTDs by Category: % Total Volume Growth 2019-2024
  • Table 99 Sales of RTDs by Category: % Total Value Growth 2019-2024
  • Table 100 Sales of RTDs by Off-trade vs On-trade: Volume 2019-2024
  • Table 101 Sales of RTDs by Off-trade vs On-trade: Value 2019-2024
  • Table 102 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2019-2024
  • Table 103 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2019-2024
  • Table 104 GBO Company Shares of RTDs: % Total Volume 2020-2024
  • Table 105 NBO Company Shares of RTDs: % Total Volume 2020-2024
  • Table 106 LBN Brand Shares of RTDs: % Total Volume 2021-2024
  • Table 107 Forecast Sales of RTDs by Category: Total Volume 2024-2029
  • Table 108 Forecast Sales of RTDs by Category: Total Value 2024-2029
  • Table 109 Forecast Sales of RTDs by Category: % Total Volume Growth 2024-2029
  • Table 110 Forecast Sales of RTDs by Category: % Total Value Growth 2024-2029