+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

Alcoholic Drinks in Uruguay

  • PDF Icon

    Report

  • 64 Pages
  • June 2023
  • Region: Uruguay
  • Euromonitor International
  • ID: 342806
Macroeconomic indicators played a huge role in the evolution of the alcoholic drinks market in Uruguay in 2022. As in most countries, inflation was a major issue during the period. Inflation ended at around 9% in 2022, the third highest recorded in the last 15 years. Although inflation was a major issue in Uruguay, it was less harmful than in Argentina, for instance. The country’s central bank had a key role in avoiding a bigger increase in prices in 2022.

The analyst's Alcoholic Drinks in Uruguay report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage:
Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Alcoholic Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

ALCOHOLIC DRINKS IN URUGUAY
EXECUTIVE SUMMARY
  • Alcoholic drinks in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • On-trade vs off-trade split
  • What next for alcoholic drinks?
MARKET BACKGROUND
  • Legislation
  • Legal purchasing age and legal drinking age
  • Drink driving
  • Advertising
  • Smoking ban
  • Opening hours
  • On-trade establishments
TAXATION AND DUTY LEVIES
  • Table 1 Taxation and Duty Levies on Alcoholic Drinks 2022
OPERATING ENVIRONMENT
  • Contraband/parallel trade
  • Duty free
  • Cross-border/private imports
  • KEY NEW PRODUCT LAUNCHES
  • Outlook
MARKET INDICATORS
  • Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2017-2022
MARKET DATA
  • Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
  • Table 4 Sales of Alcoholic Drinks by Category: Total Value 2017-2022
  • Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
  • Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022
  • Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2022
  • Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2022
  • Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2022
  • Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2022
  • Table 11 GBO Company Shares of Alcoholic Drinks: % Total Volume 2018-2022
  • Table 12 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2017-2022
  • Table 13 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2022
  • Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2022-2027
  • Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Value 2022-2027
  • Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2022-2027
  • Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2022-2027
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
BEER IN URUGUAYKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Growing participation of imported brands stemming from macroeconomic issues
  • Trade union conflict in the industry forces FNC to go backwards on key decision
  • Domestic brands lead the category despite the advance of imported labels
PROSPECTS AND OPPORTUNITIES
  • Domestic brands will continue to lose share on retailers’ shelves
  • Niche beer segments such as non alcoholic beers will perform strongly
  • On-trade channels set to post further increases
  • CATEGORY BACKGROUND
  • Lager price band methodology
  • Summary 2 Lager by Price Band 2022
  • Table 33 Number of Breweries 2017-2022
CATEGORY DATA
  • Table 34 Sales of Beer by Category: Total Volume 2017-2022
  • Table 35 Sales of Beer by Category: Total Value 2017-2022
  • Table 36 Sales of Beer by Category: % Total Volume Growth 2017-2022
  • Table 37 Sales of Beer by Category: % Total Value Growth 2017-2022
  • Table 38 Sales of Beer by Off-trade vs On-trade: Volume 2017-2022
  • Table 39 Sales of Beer by Off-trade vs On-trade: Value 2017-2022
  • Table 40 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2017-2022
  • Table 41 Sales of Beer by Off-trade vs On-trade: % Value Growth 2017-2022
  • Table 42 GBO Company Shares of Beer: % Total Volume 2018-2022
  • Table 43 NBO Company Shares of Beer: % Total Volume 2018-2022
  • Table 44 LBN Brand Shares of Beer: % Total Volume 2019-2022
  • Table 45 Forecast Sales of Beer by Category: Total Volume 2022-2027
  • Table 46 Forecast Sales of Beer by Category: Total Value 2022-2027
  • Table 47 Forecast Sales of Beer by Category: % Total Volume Growth 2022-2027
  • Table 48 Forecast Sales of Beer by Category: % Total Value Growth 2022-2027
WINE IN URUGUAYKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Argentinean and Chilean wines negatively impact the local industry
  • People react differently to inflation
  • Garzon outperforms historic fine wines leader
PROSPECTS AND OPPORTUNITIES
  • Increasing attractiveness of white and rose wines
Opportunities for brands linked to fairs and role of the INAVI
  • Local and foreign investors will continue to expand the fine wines segment
CATEGORY DATA
  • Table 49 Sales of Wine by Category: Total Volume 2017-2022
  • Table 50 Sales of Wine by Category: Total Value 2017-2022
  • Table 51 Sales of Wine by Category: % Total Volume Growth 2017-2022
  • Table 52 Sales of Wine by Category: % Total Value Growth 2017-2022
  • Table 53 Sales of Wine by Off-trade vs On-trade: Volume 2017-2022
  • Table 54 Sales of Wine by Off-trade vs On-trade: Value 2017-2022
  • Table 55 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2017-2022
  • Table 56 Sales of Wine by Off-trade vs On-trade: % Value Growth 2017-2022
  • Table 57 Forecast Sales of Wine by Category: Total Volume 2022-2027
  • Table 58 Forecast Sales of Wine by Category: Total Value 2022-2027
  • Table 59 Forecast Sales of Wine by Category: % Total Volume Growth 2022-2027
  • Table 60 Forecast Sales of Wine by Category: % Total Value Growth 2022-2027
SPIRITS IN URUGUAYKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Overall category grows despite most segments contracting in the off-trade
  • Fernet Branca posts the biggest jump
  • Multinational, Diageo, leads the spirits business in Uruguay
PROSPECTS AND OPPORTUNITIES
  • Bitters and English gin will lead the category
  • Rum’s appeal will continue to fade
  • Local retailers will be harmed by the increasing number of visitors to Argentina
CATEGORY DATA
  • Table 61 Sales of Spirits by Category: Total Volume 2017-2022
  • Table 62 Sales of Spirits by Category: Total Value 2017-2022
  • Table 63 Sales of Spirits by Category: % Total Volume Growth 2017-2022
  • Table 64 Sales of Spirits by Category: % Total Value Growth 2017-2022
  • Table 65 Sales of Spirits by Off-trade vs On-trade: Volume 2017-2022
  • Table 66 Sales of Spirits by Off-trade vs On-trade: Value 2017-2022
  • Table 67 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2017-2022
  • Table 68 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2017-2022
  • Table 69 GBO Company Shares of Spirits: % Total Volume 2018-2022
  • Table 70 NBO Company Shares of Spirits: % Total Volume 2018-2022
  • Table 71 LBN Brand Shares of Spirits: % Total Volume 2019-2022
  • Table 72 Forecast Sales of Spirits by Category: Total Volume 2022-2027
  • Table 73 Forecast Sales of Spirits by Category: Total Value 2022-2027
  • Table 74 Forecast Sales of Spirits by Category: % Total Volume Growth 2022-2027
  • Table 75 Forecast Sales of Spirits by Category: % Total Value Growth 2022-2027
CIDER/PERRY IN URUGUAYKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Cider consumption resumes its downtrend in Uruguay
  • Leading brand launches the first local canned cider
  • Sublimar and Santa Rosa remain the strong leaders
PROSPECTS AND OPPORTUNITIES
  • Brands work hard to break seasonality
  • Non alcoholic products will remain unpopular in Uruguay
  • Craft and canned cider amongst the main innovations
CATEGORY DATA
  • Table 76 Sales of Cider/Perry: Total Volume 2017-2022
  • Table 77 Sales of Cider/Perry: Total Value 2017-2022
  • Table 78 Sales of Cider/Perry: % Total Volume Growth 2017-2022
  • Table 79 Sales of Cider/Perry: % Total Value Growth 2017-2022
  • Table 80 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2017-2022
  • Table 81 Sales of Cider/Perry by Off-trade vs On-trade: Value 2017-2022
  • Table 82 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2017-2022
  • Table 83 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2017-2022
  • Table 84 GBO Company Shares of Cider/Perry: % Total Volume 2018-2022
  • Table 85 NBO Company Shares of Cider/Perry: % Total Volume 2018-2022
  • Table 86 LBN Brand Shares of Cider/Perry: % Total Volume 2019-2022
  • Table 87 Forecast Sales of Cider/Perry: Total Volume 2022-2027
  • Table 88 Forecast Sales of Cider/Perry: Total Value 2022-2027
  • Table 89 Forecast Sales of Cider/Perry: % Total Volume Growth 2022-2027
  • Table 90 Forecast Sales of Cider/Perry: % Total Value Growth 2022-2027
RTDS IN URUGUAYKEY DATA FINDINGS
2022 DEVELOPMENTS
  • RTDs’ continuous expansion in Uruguay is boosted by young consumers
  • Sublimar faces no serious competition in the wine-based segment
  • Smirnoff Ice challenged by newer brands
PROSPECTS AND OPPORTUNITIES
  • Convenience stands as the category’s main driver
  • Local market not yet ready for hard seltzers
  • Off-trade sales have a better outlook than sales through on-trade channels
CATEGORY DATA
  • Table 18 Sales of RTDs by Category: Total Volume 2017-2022
  • Table 19 Sales of RTDs by Category: Total Value 2017-2022
  • Table 20 Sales of RTDs by Category: % Total Volume Growth 2017-2022
  • Table 21 Sales of RTDs by Category: % Total Value Growth 2017-2022
  • Table 22 Sales of RTDs by Off-trade vs On-trade: Volume 2017-2022
  • Table 23 Sales of RTDs by Off-trade vs On-trade: Value 2017-2022
  • Table 24 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2017-2022
  • Table 25 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2017-2022
  • Table 26 GBO Company Shares of RTDs: % Total Volume 2018-2022
  • Table 27 NBO Company Shares of RTDs: % Total Volume 2018-2022
  • Table 28 LBN Brand Shares of RTDs: % Total Volume 2019-2022
  • Table 29 Forecast Sales of RTDs by Category: Total Volume 2022-2027
  • Table 30 Forecast Sales of RTDs by Category: Total Value 2022-2027
  • Table 31 Forecast Sales of RTDs by Category: % Total Volume Growth 2022-2027
  • Table 32 Forecast Sales of RTDs by Category: % Total Value Growth 2022-2027