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Digital Advertising and Marketing - Global Market Trajectory & Analytics

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    Report

  • 1262 Pages
  • October 2022
  • Region: Global
  • Global Industry Analysts, Inc
  • ID: 347974

Global Digital Advertising and Marketing Market to Reach $946.9 Billion by 2027

Amid the COVID-19 crisis, the global market for Digital Advertising and Marketing estimated at US$357.3 Billion in the year 2020, is projected to reach a revised size of US$946.9 Billion by 2027, growing at a CAGR of 14.9% over the period 2020-2027. Display, one of the segments analyzed in the report, is projected to record a 16.7% CAGR and reach US$565.8 Billion by the end of the analysis period. Taking into account the ongoing post pandemic recovery, growth in the Search segment is readjusted to a revised 13.1% CAGR for the next 7-year period.

The U.S. Market is Estimated at $140.2 Billion, While China is Forecast to Grow at 15.1% CAGR

The Digital Advertising and Marketing market in the U.S. is estimated at US$140.2 Billion in the year 2020. China, the world's second largest economy, is forecast to reach a projected market size of US$237.2 Billion by the year 2027 trailing a CAGR of 15.1% over the period 2020 to 2027. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 8.3% and 10.1% respectively over the 2020-2027 period. Within Europe, Germany is forecast to grow at approximately 11.7% CAGR. Led by countries such as Australia, India, and South Korea, the market in Asia-Pacific is forecast to reach US$120.3 Billion by the year 2027.

Other Modes / Formats Segment to Record 8.4% CAGR

In the global Other Modes / Formats segment, USA, Canada, Japan, China and Europe will drive the 8.4% CAGR estimated for this segment. These regional markets accounting for a combined market size of US$14.7 Billion in the year 2020 will reach a projected size of US$25.4 Billion by the close of the analysis period. China will remain among the fastest growing in this cluster of regional markets. Latin America will expand at a 12% CAGR through the analysis period.

Select Competitors (Total 523 Featured)

  • Acxiom LLC
  • Alibaba Group Holding Limited
  • Amazon.com, Inc.
  • Baidu, Inc.
  • Dentsu International
  • Eniro Group AB
  • Epsilon Data Management, LLC
  • Facebook, Inc.
  • Google, Inc.
  • IAC/InterActiveCorp.
  • Microsoft Corporation
  • LinkedIn Corporation
  • Sohu.com, Inc.
  • SXM Media
  • Tencent Holdings Limited
  • TradeDoubler AB
  • Twitter, Inc.
  • Xaxis, LLC

What's New for 2022?

  • Global competitiveness and key competitor percentage market shares
  • Market presence across multiple geographies - Strong/Active/Niche/Trivial
  • Online interactive peer-to-peer collaborative bespoke updates
  • Access to a digital archives and Research Platform
  • Complimentary updates for one year
Frequently Asked Questions about the Global Market for Digital Advertising and Marketing

What is the estimated value of the Global Market for Digital Advertising and Marketing?

The Global Market for Digital Advertising and Marketing was estimated to be valued at $357.3 Billion in 2020.

What is the growth rate of the Global Market for Digital Advertising and Marketing?

The growth rate of the Global Market for Digital Advertising and Marketing is 14.9%, with an estimated value of $946.9 Billion by 2027.

What is the forecasted size of the Global Market for Digital Advertising and Marketing?

The Global Market for Digital Advertising and Marketing is estimated to be worth $946.9 Billion by 2027.

Who are the key companies in the Global Market for Digital Advertising and Marketing?

Key companies in the Global Market for Digital Advertising and Marketing include Acxiom LLC, Alibaba Group Holding Limited, Amazon.com, Inc., Baidu, Inc., Dentsu International, Eniro Group AB, Epsilon Data Management, LLC, Facebook, Inc. and IAC/InterActiveCorp..

Table of Contents

I. METHODOLOGYII. EXECUTIVE SUMMARY
1. MARKET OVERVIEW
  • Advertising: Essential for Corporate/Brand Survival & Existence
  • Exhibit 1: Global Advertising Spending by Medium (in %): 2021
  • Impact of COVID-19 Pandemic and Looming Global Recession
  • Year 2021 in Review and Near-term Outlook
  • Prolonged Pandemic, Ukraine-Russia Conflict and Ensuing Economic Disruptions Impact Growth Outlook
  • Exhibit 2: World Economic Growth Projections (Real GDP, Annual % Change) for the Years 2021, 2022 and 2023
  • COVID-19 Pandemic Upends the Advertising Landscape
  • While Traditional Ad Spending Declines, Digital Advertising Spending Records Growth during Pandemic
  • Digital Marketing Strategies Change in Pandemic Times
  • Digital and Personalized Experiences Gain Prominence
  • The CCPA to Bring About Major Changes to the Digital Advertising Landscape in California
  • Digital Advertising and Marketing: A Conceptual Overview
  • Digital Media Marketing
  • Social Media Marketing
  • Mobile Marketing
  • Digital Advertising and Marketing Formats
  • Digital Advertising and Marketing: Transforming, Transitioning & Conditioning Brand-Consumer Relationships
  • Display Advertising: The Largest Contributor to Global Digital Ad Spend
  • Developing Economies to Spearhead Future Growth
  • Competition
  • Exhibit 3: Digital Advertising and Marketing - Global Key Competitors Percentage Market Share in 2022 (E)
  • Competitive Market Presence - Strong/Active/Niche for Players Worldwide in 2022 (E)
  • World Brands
  • Recent Market Activity
2. FOCUS ON SELECT PLAYERS
3. MARKET TRENDS & DRIVERS
  • Rapid Shift of Media Spending from Traditional to Digital: Cornerstone for Present & Future Growth of Digital Ad Market
  • Exhibit 4: COVID-19 Pandemic Impacts Spending on Traditional Ad Media, Drives Opportunities for Digital Advertising Market: % YoY Change in Ad Spending for Traditional Media for 2020 and 2021
  • Superior Attributes of Digital Advertising over Other Ad Media Drives Market Adoption
  • Emerging Digital Advertising & Marketing Challenges Call for Swift Action from Brands
  • Digital Advertising & Marketing Trends Under COVID-19 Shadow
  • Video Advertising in Focus
  • Emphasis on Social Advertising
  • Inclusive Marketing and Data Privacy
  • Display Advertising to Find Favor
  • Personalization: Set to Become New Standard
  • Programmatic Advertising: The Power of Software
  • Mobile-first Advertising Strategy
  • Spectra of Digital Marketing Elements Holding Great Implications for Businesses
  • Digital Transformation across Organizations Goes Beyond Digital Marketing
  • Digital Marketing Trends for the Future
  • Omnichannel Marketing: A Prominent Trend in Digital Marketing Domain
  • Vernacular SEO Gains from Explosion of Regional Language Users of Internet
  • Progressive Web Apps Emerge as Big Digital Marketing Trend
  • Automated, Personalized E-Mail Marketing Blowing Away Digital Marketers
  • Influencer Marketing as Powerful Weapon for Digital Marketing Teams
  • Role of Modern Technology in Improving Advertising Campaign Strategies
  • Technology Trends and Advancements to Spearhead Future Growth in Digital Advertising Space
  • Augmented Reality (AR): Enabling Customized Experiences
  • Blockchain Technology Poised to Transform Digital Advertising Space
  • Voice Search: Redefining the Digital Marketing Space
  • Videos: The New Go-to Medium of Advertising
  • Video Marketing Experiences Phenomenal Surge in Digital Marketing Arena
  • Social Messaging to Connect with Customers
  • Geofencing & Hyperlocal SEO: Elevating Customer Interactions
  • Other Notable Technology Trends in Digital Advertising Market
  • A Digital Cocktail for Digital Marketing
  • AI in Media & Advertising: Targeting Customers with Right Marketing Content
  • Possibilities Galore for AI in Digital Marketing
  • An Insight into the Issues Associated with AI
  • AI & Chatbots Trending Big in Digital Advertising & Marketing Space
  • Rising Internet Usage Widens Opportunities for Digital Advertising and Marketing
  • Exhibit 5: World Internet Adoption Rate (in %) by Geographic Region: 2021
  • Exhibit 6: Number of Internet Users Worldwide (in Billions) for the Years 2011-2021
  • Rising Adoption of Web-Enabled Mobile Devices Boosts Digital Advertising Market Prospects
  • Exhibit 7: Smartphone Penetration Rate as Share of Total Population: 2016-2021
  • Exhibit 8: Breakdown of Mobile Internet Revenues by Category (in %): 2020
  • 5G to Further Enhance Mobile Advertising Spending
  • Exhibit 9: 5G Smartphone Sales in Million Units: 2019-2022
  • Exhibit 10: Global Smartphone Subscription Breakdown by Technology for 2019 and 2025
  • Growth in Mobile Apps Drive Opportunities for Digital Marketers
  • Exhibit 11: Global Mobile Apps Market Size in $ Billion for the Years 2019, 2021, 2023 and 2025
  • Growing Use of Social Media Platforms: A Lucrative Opportunity for Digital Advertisers
  • Exhibit 12: Social Media Adoption Worldwide: % of Active Users Compared to Total Population for 2022E
  • Exhibit 13: Social Media Users Penetration (in %) by Generation
  • Social Commerce Through Social Media Platforms
  • Exhibit 14: Top Social Media Platforms by Number of Monthly Active Users (In Millions): January 2022
  • Smart TVs Emerge as an Important Platform for Cross-Screen Digital Advertising
  • Exhibit 15: Global Smart TVs Market Size (in $ Billion) for the Years 2020, 2022, 2024 and 2026
  • Customer Preference for Multiscreen Activities Presents Potential Opportunities for Digital Advertisers
  • Exhibit 16: Multiscreen Content Penetration (in %) by Age Group: 2020
  • Exhibit 17: Common Activities Performed in Sequential Multi-Screening Activity: 2019
  • Rising Prominence of IoT and the Growth in Connected Devices Set to Take Digital Advertising to the Next Level
  • Exhibit 18: Global Number of IoT Connected Devices (In Billion Units) for the Years 2016, 2018, 2020, 2022 & 2025
  • Flourishing Gaming Market Generates Lucrative Opportunities for In-Game Advertising
  • Exhibit 19: Gaming Industry by Segment: 2022E
  • Mobile Gaming Makes Rapid Gains during Pandemic, Boosting Market Prospects
  • Exhibit 20: Global Mobile Gaming Market: Annual Sales in US$ Million by Region/Country for the Years 2020 and 2027
  • Rising Adoption of GPS-Enabled Devices Boosts Demand for Location-based Advertising
  • New Restrictions on Collection of Location Data to Cost Marketers
  • Social Media with Location Based Features: Emerging Avenues for Marketing
  • Location-based Advertising (LBA) Gains Foothold at Airports
  • Exhibit 21: Global Airlines Performance by Region: 2020 Vs 2019
  • Cross-Platform Ad Campaigns Gain Edge over Single Platform Campaigns
  • Continuous Growth in Cross-Platform Video Advertising Market
  • Exhibit 22: Cross-Platform Video Advertising Market in the US: % of Budget Allocated for Cross Platform Videos for the Years 2016-2019
  • In-App Advertising: A Promising Platform for Reaching the Desired Audience
  • Effective Delivery and Streaming of Ad Content Drives Demand for Digital Video Advertising
  • Exhibit 23: % of Companies Using Video Content as Marketing Tool for 2016-2020
  • OTT/CTV Advertising on the Rise
  • Rapid Growth of Streaming Media and OTT Platforms Augurs Well for Digital Video Advertising
  • Exhibit 24: Rising Popularity of OTT Services Bodes Well for Market Prospects: Global Number of OTT Video Users (In Million) for the Years 2019, 2021, 2023 & 2025
  • Exhibit 25: Average Time Spent Per Day (in Minutes) on Digital Video in the US for 2018-2021
  • Mobile Video Ads Hold an Edge Over Online Video Ads
  • Native Advertising: The Next Big Thing in Display Advertising
  • Real-Time Bidding (RTB): The Next Generation Automated Display Advertising Technology
  • Rich Media Ads Gain Momentum Supported Efficient Broadband Connectivity
  • Maximum Visibility Drives Interest in Free Online Classified Ads
  • Customized Emails for Smarter Customer Engagement Sustain Demand for Email Advertising
  • Robust E-Commerce Activity Lends Traction to Market Growth
  • Exhibit 26: Global e-Commerce Market Growth Outlook (In %) For Years 2019 Through 2025
  • Metaverse: Emerging Opportunity for Advertisers & Brands
  • Metaverse for Digital Direct Marketing
  • Promotions through E-mail, Web-Browser and Mobile Apps
  • Digital Marketing Trends for Pharmaceutical Industry in the Future
  • Millennials Emerge as Key Demographic for Digital Advertising Market
  • Exhibit 27: Consumer Attitude towards Targeted Online Advertising by Age Group in the US: 2021
  • Rapid Urbanization & Expanding Middle Class: Mega Trends Strengthening Market Prospects
  • Exhibit 28: World Urban Population in Thousands: 1950-2050P
  • Exhibit 29: Global Middle Class Population (In Million) by Region for the Years 2020, 2025 and 2030
  • Exhibit 30: Global Middle Class Spending (US$ Trillion) by Region for the Years 2020, 2025, 2030
  • Key Issues and Challenges Hampering Prospects for Digital Advertising
  • Ad-Blocking: A Threat for Digital Advertising Revenues
  • Exhibit 31: Ad Blocking Penetration Worldwide: Usage Rate of Ad Blockers by Country for 2020
  • Exhibit 32: Ad Blocking Usage Rate (%) in the US for 2014-2020
  • Disablement of Third-Party Cookies: Potential Implications for Advertisers and Publishers
  • Exhibit 33: Global Browsers Market: Breakdown of User Base by Browser for 2022E
  • Major Problems Facing Service Providers in Monetizing Media Campaigns
  • Challenges Facing Digital Marketers
4. GLOBAL MARKET PERSPECTIVE
  • Table 1: World Digital Advertising and Marketing Market Analysis of Annual Sales in US$ Million for Years 2016 through 2027
  • Table 2: World Recent Past, Current & Future Analysis for Digital Advertising and Marketing by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Spending in US$ Million for Years 2020 through 2027 and % CAGR
  • Table 3: World Historic Review for Digital Advertising and Marketing by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2019 and % CAGR
  • Table 4: World 11-Year Perspective for Digital Advertising and Marketing by Geographic Region - Percentage Breakdown of Value Spending for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets for Years 2016, 2021 & 2027
  • Table 5: World Recent Past, Current & Future Analysis for Display by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Spending in US$ Million for Years 2020 through 2027 and % CAGR
  • Table 6: World Historic Review for Display by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2019 and % CAGR
  • Table 7: World 11-Year Perspective for Display by Geographic Region - Percentage Breakdown of Value Spending for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2016, 2021 & 2027
  • Table 8: World Recent Past, Current & Future Analysis for Search by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Spending in US$ Million for Years 2020 through 2027 and % CAGR
  • Table 9: World Historic Review for Search by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2019 and % CAGR
  • Table 10: World 11-Year Perspective for Search by Geographic Region - Percentage Breakdown of Value Spending for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2016, 2021 & 2027
  • Table 11: World Recent Past, Current & Future Analysis for Other Modes / Formats by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Spending in US$ Million for Years 2020 through 2027 and % CAGR
  • Table 12: World Historic Review for Other Modes / Formats by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2019 and % CAGR
  • Table 13: World 11-Year Perspective for Other Modes / Formats by Geographic Region - Percentage Breakdown of Value Spending for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2016, 2021 & 2027
  • Table 14: World Recent Past, Current & Future Analysis for Retail & Consumer Goods by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Spending in US$ Million for Years 2020 through 2027 and % CAGR
  • Table 15: World Historic Review for Retail & Consumer Goods by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2019 and % CAGR
  • Table 16: World 11-Year Perspective for Retail & Consumer Goods by Geographic Region - Percentage Breakdown of Value Spending for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2016, 2021 & 2027
  • Table 17: World Recent Past, Current & Future Analysis for Automotive by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Spending in US$ Million for Years 2020 through 2027 and % CAGR
  • Table 18: World Historic Review for Automotive by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2019 and % CAGR
  • Table 19: World 11-Year Perspective for Automotive by Geographic Region - Percentage Breakdown of Value Spending for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2016, 2021 & 2027
  • Table 20: World Recent Past, Current & Future Analysis for BFSI by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Spending in US$ Million for Years 2020 through 2027 and % CAGR
  • Table 21: World Historic Review for BFSI by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2019 and % CAGR
  • Table 22: World 11-Year Perspective for BFSI by Geographic Region - Percentage Breakdown of Value Spending for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2016, 2021 & 2027
  • Table 23: World Recent Past, Current & Future Analysis for IT & Telecom by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Spending in US$ Million for Years 2020 through 2027 and % CAGR
  • Table 24: World Historic Review for IT & Telecom by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2019 and % CAGR
  • Table 25: World 11-Year Perspective for IT & Telecom by Geographic Region - Percentage Breakdown of Value Spending for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2016, 2021 & 2027
  • Table 26: World Recent Past, Current & Future Analysis for Media & Entertainment by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Spending in US$ Million for Years 2020 through 2027 and % CAGR
  • Table 27: World Historic Review for Media & Entertainment by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2019 and % CAGR
  • Table 28: World 11-Year Perspective for Media & Entertainment by Geographic Region - Percentage Breakdown of Value Spending for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2016, 2021 & 2027
  • Table 29: World Recent Past, Current & Future Analysis for Tourism by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Spending in US$ Million for Years 2020 through 2027 and % CAGR
  • Table 30: World Historic Review for Tourism by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2019 and % CAGR
  • Table 31: World 11-Year Perspective for Tourism by Geographic Region - Percentage Breakdown of Value Spending for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2016, 2021 & 2027
  • Table 32: World Recent Past, Current & Future Analysis for Education by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Spending in US$ Million for Years 2020 through 2027 and % CAGR
  • Table 33: World Historic Review for Education by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2019 and % CAGR
  • Table 34: World 11-Year Perspective for Education by Geographic Region - Percentage Breakdown of Value Spending for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2016, 2021 & 2027
  • Table 35: World Recent Past, Current & Future Analysis for Other Verticals by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Spending in US$ Million for Years 2020 through 2027 and % CAGR
  • Table 36: World Historic Review for Other Verticals by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2019 and % CAGR
  • Table 37: World 11-Year Perspective for Other Verticals by Geographic Region - Percentage Breakdown of Value Spending for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2016, 2021 & 2027
III. MARKET ANALYSIS
UNITED STATES
  • Digital Advertising and Marketing Market Presence - Strong/Active/Niche - Key Competitors in the United States for 2022 (E)
  • United States: A Major Digital Advertising Market
  • Changing Media Consumption Trends Influence Market Demand
  • Exhibit 34: US Digital Media Market: Percent of Time Spent by Platform for 2022E
  • Digital Display Advertising Emerges as the Major Ad Format Type
  • Mobile Internet Advertising Offers Significant Growth Opportunities
  • High Smartphone Penetration: A Boon for the Mobile Advertising Market
  • Exhibit 35: Smartphone Users (in Millions) in the United States for the Years 2018-2022
  • Advanced Mobile Devices Foster Growth in Mobile Advertising Market
  • 4G LTE & 5G Networks Widen Market Prospects
  • Digital Marketing Companies Focus on Social Media to Target Millennials
  • Exhibit 36: Social Media Advertising Market in the US: Annual Ad Spending Figures in US$ Billion for Years 2017, 2019, 2021 & 2023
  • Growing Prominence of Affiliate Marketing Bodes Well for the Market
  • Digital Video Advertising: One of the Fastest Growing Advertising Media
  • Exhibit 37: US Digital Display Ad Spending Breakdown by Type for 2022E
  • Security: One of the Most Common Risks in Digital Advertising
  • Steady Adoption by Various Industries Benefit Market Expansion
  • ‘Cost Per Revenue': The New Mantra for Measuring Ad Success
  • Exhibit 38: Online Advertising Market in the US by Pricing Model (2013, 2015 & 2019)
  • Competitive Landscape
  • Exhibit 39: US Digital Advertising Market Share Breakdown of Revenues by Leading Competitors (in %) for 2022E
  • Exhibit 40: Digital Display Advertising Market in the US: Market Share Breakdown of Leading Ad Selling Companies for 2022E
  • Exhibit 41: Search Advertising Market in the US: Market Share Breakdown of Leading Search Providers for 2022E
  • Market Analytics
CANADA
  • Digital Advertising and Marketing Market Presence - Strong/Active/Niche - Key Competitors in Canada for 2022 (E)
  • Market Overview
  • Mobile Extends New Opportunity for Canadian Advertisers
  • Market Analytics
JAPAN
  • Digital Advertising and Marketing Market Presence - Strong/Active/Niche - Key Competitors in Japan for 2022 (E)
  • Digital Advertising: Market Overview
  • Market Analytics
CHINA
  • Digital Advertising and Marketing Market Presence - Strong/Active/Niche - Key Competitors in China for 2022 (E)
  • Digital Advertising Market Set for Impressive Growth in China
  • Exhibit 42: Average Time Spent on Internet per Week (in Hours) for Years 2009, 2015 & 2021
  • Large Internet User Base Favors Market Growth
  • Exhibit 43: Internet Usage in China: Number of Internet Users and Internet Adoption Rate for 2008, 2011, 2014, 2017, 2020 & 2022
  • Exhibit 44: Internet Users as % of Population by Age Category in China for 2022E
  • Search Ads Market: E-Commerce Offers Growth
  • Exhibit 45: Leading Search Engines in China: Percentage Breakdown of Revenues for Baidu, Sogou, Haosou and Others for 2022E
  • Online Video Advertising: Promising Growth Opportunities
  • Mobile Advertising: A Rapidly Expanding Market
  • Internet-Based Digital Services Find Popularity among Mobile Users
  • 4G Paves the Way for Wider Proliferation of Digital Ad and Marketing Campaigns
  • Exhibit 46: Chinese Mobile Communication Market by Technology (2021): Percentage Breakdown of Subscribers for 4G, 5G, and 3G & 2G
  • Competitive Scenario
  • Exhibit 47: Chinese Digital Advertising Market: Ad Spending (in US$ Billion) of Leading Players for 2021
  • Exhibit 48: Chinese Mobile Advertising Market by Leading Players (in %) for 2021
  • Market Analytics
EUROPE
  • Digital Advertising and Marketing Market Presence - Strong/Active/Niche - Key Competitors in Europe for 2022 (E)
  • Europe: A Mature Yet Growing Market
  • Digital Display Advertising: On a High-Growth Path
  • Expanding Internet User Base: An Important Opportunity Indicator for the Market
  • Exhibit 49: Internet Adoption Rate (as a % of Population) in Select European Countries (2021)
  • Growing Penchant for Online Advertising by Youngsters Spur Market Demand
  • Paid Search Makes Steady Progress
  • Mobile Advertising Market: Immense Growth Potential
  • Exhibit 50: Smartphone Adoption as a Proportion (%) of Total Population in Select Countries (2021)
  • 4G Spurt Enhances Role of Mobile Devices in Digital Advertising
  • Exhibit 51: 4G LTE Market in Europe (2017 & 2022): Percentage Breakdown of Number of Unique Subscribers for France, Germany, Italy, UK, Spain, Russia, and Rest of Europe
  • Market Analytics
FRANCE
  • Digital Advertising and Marketing Market Presence - Strong/Active/Niche - Key Competitors in France for 2022 (E)
  • Market Overview
  • Market Analytics
GERMANY
  • Digital Advertising and Marketing Market Presence - Strong/Active/Niche - Key Competitors in Germany for 2022 (E)
  • Market Overview
  • Exhibit 52: Advertising Mix in Germany (2021): Percentage Breakdown of Ad Spending by Media
  • Market Analytics
ITALY
UNITED KINGDOM
  • Digital Advertising and Marketing Market Presence - Strong/Active/Niche - Key Competitors in the United Kingdom for 2022 (E)
  • UK: The Core Market in Europe
  • E-Commerce and Banking: Opportunities for Online Advertising
  • Online Video and Mobile Ad Spending Surges in the UK
  • Mobile Emerges as a Key Marketing Channel for Brands
  • Advertising on Social Networking Sites Holds Promise
  • Exhibit 53: Social Network Ad Spending as a Percentage (%) of Total Advertising Spending in the UK: 2011, 2015, 2019 and 2021
  • Market Analytics
SPAIN
RUSSIA
  • Digital Advertising: One of the Fastest Growing Advertising Media
  • Competitive Scenario
  • Exhibit 54: Leading Players in the Russian Banner Ads Market: Percentage Breakdown of Ad Spending for 2019
  • Market Analytics
REST OF EUROPE
ASIA-PACIFIC
  • Digital Advertising and Marketing Market Presence - Strong/Active/Niche - Key Competitors in Asia-Pacific for 2022 (E)
  • Market Overview
  • Challenges & Opportunities for Advertisers in Asia-Pacific
  • Mobile Advertising Emerges as a High Growth Market
  • Exhibit 55: Smartphone Adoption as a Proportion (%) of Total Population in Select Countries (2022E)
  • Technological and Cultural Factors Hinder Growth
  • Market Analytics
AUSTRALIA
  • Digital Advertising and Marketing Market Presence - Strong/Active/Niche - Key Competitors in Australia for 2022 (E)
  • Market Overview
  • Mobile Advertising: A Lucrative Opportunity for Digital Advertising
  • Market Analytics
INDIA
  • Digital Advertising and Marketing Market Presence - Strong/Active/Niche - Key Competitors in India for 2022 (E)
  • Digital Advertising Exudes Tremendous Growth Potential in India
  • Internet Advertising: On the Road to Rapid Growth
  • India Gradually Adopting RTB and Programmatic Buying
  • Online Classifieds to Benefit SMBs in Cost-Effectively Targeting Audience
  • Mobile Advertising: Benefiting from Rising Mobile Phone Penetration
  • Businesses Focus on Social Media Advertising Market
  • Key Challenges Facing the Digital Advertising Market in India
  • Market Analytics
SOUTH KOREA
  • Mobile Advertising on the Rise
  • Market Analytics
REST OF ASIA-PACIFIC
LATIN AMERICA
  • Digital Advertising and Marketing Market Presence - Strong/Active/Niche - Key Competitors in Latin America for 2022 (E)
  • Market Overview
  • Market Analytics
ARGENTINA
BRAZIL
  • Market Overview
  • Market Analytics
MEXICOREST OF LATIN AMERICA
MIDDLE EAST
  • Digital Advertising and Marketing Market Presence - Strong/Active/Niche - Key Competitors in Middle East for 2022 (E)
  • Demand for Digital Advertising Gains Momentum
  • Market Analytics
IRANISRAEL
SAUDI ARABIA
  • Market Overview
  • Market Analytics
UNITED ARAB EMIRATES
  • Market Overview
  • Market Analytics
REST OF MIDDLE EAST
AFRICA
  • South Africa: Significant Growth on the Cards
  • Market Analytics
IV. COMPETITION
  • Total Companies Profiled: 523

Companies Mentioned

A selection of companies mentioned in this report includes:

  • Acxiom LLC
  • Alibaba Group Holding Limited
  • Amazon.com, Inc.
  • Baidu, Inc.
  • Dentsu International
  • Eniro Group AB
  • Epsilon Data Management, LLC
  • Facebook, Inc.
  • Google, Inc.
  • IAC/InterActiveCorp.
  • Microsoft Corporation
  • LinkedIn Corporation
  • Sohu.com, Inc.
  • SXM Media
  • Tencent Holdings Limited
  • TradeDoubler AB
  • Twitter, Inc.
  • Xaxis, LLC